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47 Stats for Remarkable Holiday Marketing in 2015

This year, U.S. holiday sales are expected to reach $885.70 billion. This includes $79.5 billion for ecommerce retailers.

Prepare for shoppers to have omni-channel expectations from your brand. Whether they shop in store, on their mobile, or even a mix of both, consumers will reward retailers who help them through the chaotic shopping season.

Curious about the best ways to attract new business during the holidays? Check out the latest holiday marketing stats and critiques in the ebook download.

47 Stats for Remarkable Holiday Marketing in 2015

  1. The holiday season is quickly approaching – an exciting time for B2B and B2C companies alike. Consumers shop for gadgets and gifts, while businesses buy new products and wrap up budgets for the following year. All companies need to think about how to make lovable marketing that will earn them business in this high volume, high stakes season. This SlideShare will dive into important stats from the past couple of seasons to help you take advantage of the top marketing trends that successful businesses are using. Happy Holidays!
  2. The 2015 State of Online Holiday Shopping
  3. U.S. retail holiday sales are expected to increase 5.7% year-over-year, reaching SOURCE: EMARKETER $885.70 billion
  4. SOURCE: EMARKETER U.S. ecommerce retail spending is projected to reach $79.5 billion this holiday season, up 13.9% from $69.7 billion last year
  5. SOURCE: NATIONAL RETAIL FEDERATION This year, average holiday spending per person will reach $805.65
  6. SOURCE: STEELHOUSE of marketers begin their holiday campaigns before Halloween 49%
  7. SOURCE: IPSOS MEDIA In 2014, 1/4of consumers began their holiday shopping before Halloween
  8. SOURCE: NATIONAL RETAIL FEDERATION people shopped online and in stores over Thanksgiving weekend last year 134 million
  9. SOURCE: IPSOS MEDIACT/GOOGLE of shoppers say they rely less on Black Friday than they did in the past 52% SOURCE: DELOITTE
  10. of retailers say 20% or more of their annual sales occur during the holiday season 74% SOURCE: CHANNEL ADVISOR
  11. of holiday browsing and buying will take place online 46% SOURCE: NATIONAL RETAIL FEDERATION
  12. of shoppers plan to spend the same or more than last year this holiday season 3/4 SOURCE: DELOITTE
  13. 2015 Holiday Trend Tracker Free DownloadFree Download
  14. Takeaway: Holiday shopping has expanded far beyond the walls of the shopping mall. This holiday season, convenience is the name of the game. So whether that means going to the local brick- and-mortar, searching mobile apps, or even both at the same time, retailers must prepare for the omnichannel consumer if they are going to create marketing that delights. What’s the best way to attract new business and maintain customer loyalty during the holidays? Learn how marketers are optimizing each of their channels in the following sections.
  15. Mobile & Search
  16. This holiday season, U.S. retail mobile commerce sales are expected to rise 32.2% SOURCE: EMARKETER
  17. SOURCE: EXPERIAN For many retailers this year, mobile visits will surpass the 50% mark, making it the first mobile- dominant holiday season
  18. of shoppers will research products on their smartphone 37.9% SOURCE: NATIONAL RETAIL FEDERATION
  19. will use their smartphone to look up product availability while in-store 1 in 5 SOURCE: NATIONAL RETAIL FEDERATION
  20. of smartphone owners will use their device to purchase holiday merchandise this year 21.4% SOURCE: NATIONAL RETAIL FEDERATION
  21. of tablet owners will use their device to research products47.5% SOURCE: NATIONAL RETAIL FEDERATION will make a holiday purchase from their tablet34.5%
  22. holiday shoppers will use a mobile device to shop on Cyber Monday 25 million SOURCE: NATIONAL RETAIL FEDERATION
  23. SOURCE: DELOITTE Online research prior to purchase will influence 51% of purchases, up 8 percentage points from last year
  24. of consumers anticipate their gifts will come from the same retailers as last year 75% SOURCE: DELOITTE
  25. of consumers will consider a new brand for better prices 70% SOURCE: DELOITTE
  26. of shoppers will showroom — find a product they want in a brick-and-mortar store and then go online to find a better deal 36% SOURCE: EXPERIAN
  27. of shoppers will webroom — look for products online but purchase them in a physical store 69% SOURCE: DELOITTE
  28. In the last year, searches for “nearby” or “near me” have risen 1.8 times SOURCE: EXPERIAN
  29. Takeaway: Be prepared to have all of your web content just as accessible on mobile as it is on a desktop. How do your emails look on a smartphone? Can people easily filter your product catalog on their tablet? Are all of your landing pages optimized with responsive design? Create each piece of your website with the on-the-go visitor in mind. Mobile content consumption is growing rapidly, and being unprepared could cause your marketing to take a major hit.
  30. On-Page SEO Template Free Download
  31. Email
  32. of marketers used email to reach holiday customers last year 91% SOURCE: EXPERIAN
  33. In 2014, email was the primary marketing channel for driving ecommerce orders, accounting for 23.1% SOURCE: MARKETING LAND of all Thanksgiving weekend orders
  35. of consumers say an email with a coupon code would influence them to buy 85% SOURCE: PWC
  36. of people expect a retailer’s email promotions to include personalized offers and recommendations 78% SOURCE: MAGNETIC
  37. consumers who sign up for brand emails will make a purchase based on what they receive in their inbox 8 in 10 SOURCE: SALESFORCE
  38. SOURCE: EXPERIAN Retailers saw an 88% increase in email revenue when sending two mailings in a day during last holiday season
  39. Takeaway: Inboxes are a cluttered, chaotic place. To be sure your email gets clicked, set a precedent of value for each of your messages. Use email to send a mix of enjoyable content, holiday coupons, and personalized product suggestions. When in doubt, be helpful. The holidays can be a stressful time. Let your emails help guide potential customers through their shopping pain points. Remember, the key to remarkable marketing is crafting the emails your audience looks forward to receiving.
  40. Ecommerce Holiday CTA Templates Free Download
  41. Social Media
  42. of holiday shoppers will use social media to get gift ideas 51% SOURCE: DELOITTE will use social media to find discounts and sale information 50%
  43. of shoppers turn to Facebook for holiday shopping inspiration 13% SOURCE: NATIONAL RETAIL FEDERATION
  44. of shoppers will use Pinterest for holiday shopping inspiration 8.8% SOURCE: NATIONAL RETAIL FEDERATION
  46. of SMBs plan to use social media to promote products and holiday deals 40% SOURCE: AMERICAN EXPRESS
  47. of millennials say they have never clicked on a sponsored post67% SOURCE: SOCIALCHORUS
  48. of millennials say their friends are the most credible source of product information 95% SOURCE: SOCIAL CHORUS
  49. Facebook accounts for 50% of total social referrals and 64% SOURCE: BUSINESS INSIDER of total social revenue
  50. Takeaway: Few things boost awareness for your products like brand evangelists. Balance your holiday social media calendar with engaging content and glowing product reviews that are easy for your most loyal customers to share. Prioritize content that is visually appealing for the fast- scrolling social media user. Finally, seek out storytelling opportunities in your posts. As social media users increasingly favor more personal and substantive content, think of each post as an opportunity to delight potential customers with the very item missing from their wish list.
  51. 250 Holiday Stock Photos Free Download
  52. of shoppers used the internet for holiday shopping research last year 78% SOURCE: IPSOS MEDIA
  53. of consumers say sales are a factor in their holiday shopping decisions 73.1% SOURCE: NATIONAL RETAIL FEDERATION
  54. SOURCE: ADWEEK of shoppers will go to a brand’s website to look for coupons More than half
  55. of holiday shoppers consider free shipping or shipping promotions as a key factor in their purchasing decision 47% SOURCE: NATIONAL RETAIL FEDERATION
  56. of shoppers prefer free shipping offers over fast shipping 87% SOURCE: DELOITTE
  57. of marketers say educational holiday marketing content is beneficial to their site traffic and bottom line 66% SOURCE: CONDUCTOR
  58. Marketers who prioritize blogging are 13 times SOURCE: HUBSPOT, STATE OF INBOUND 2014 more likely to enjoy positive ROI
  59. In 2014, organic search drove 21% SOURCE: MARKETING LAND of online holiday orders
  60. Total online holiday sales are projected to reach $105 billion SOURCE: NATIONAL RETAIL FEDERATION this holiday season
  61. Takeaway: As you build out your holiday marketing strategy, don’t forget about your website usability. Prepare for the rise of omnichannel shoppers by checking the mobile responsiveness of your product pages and landing pages. Use your homepage and sidebar real estate to promote your best performing marketing materials, whether it be coupons, a specific CTA, or a helpful piece of content. Finally, don’t forget about your blog! Craft blog content that relates to your persona’s needs and thoughtfully tees up the promotion of your products and services.
  62. Free Download Ecommerce Holiday Marketing Calendar
  63. Looking for more ways to apply these stats to your Free DownloadFree Download holiday marketing?
  64. Happy Holidays! from your friends at