SlideShare a Scribd company logo
1 of 66
Download to read offline
Graduating Marketing
Student Needs To Know
2 1 Things Every
So ... it’s time to
enter the
MARKETING EDITION
So ... it’s time to
enter the
To all you current and future marketing
graduates, here's 21 things you
actually need to know before
entering the world of marketing.
ACADEMICS
EXPERIENCE
MARKETING
PERSONAL
MISCELLANEOUS
Don’t be afraid of numbers.
1
News flash: marketers need statistics. You
need to be prepared to analyze everything you do.
Otherwise, you're wasting a whole lot of time
making decisions without proof that they work and/
or benefit your business in some way.
So pay attention in your stats class.
1) Don’t be afraid of numbers.
ü  Marketers need statistics
ü  Marketers set metrics-driven goals
ü  Marketers use spreadsheets
Being in a communications role is no excuse.
As a social media marketer, I would spend time
every day looking at and interpreting data.
That's how I knew if my channels were effective
and my tests were contributing to growth.
BRITTANY LEANING
Social Media Expert,
HubSpot
Twitter ID: @bleaning
1) Don’t be afraid of numbers.
Don’t obsess
over the 4 p’s
of marketing.
2
2) Don’t obsess over the 4 P’s or C’s of marketing.
The 4 P’s (or C’s) introduce core concepts of
marketing. But the chances of you sitting in a room
brainstorming price, product, place, and promotion
are unrealistic.
ü  Marketers need statistics
ü  Marketers set metrics-driven goals
ü  Marketers use spreadsheets
What Your Traditional Marketing Education
Didn’t Teach You About Marketing Today
Take
Home
Reading
Click here to read.
2) Don’t obsess over the 4 P’s or C’s of marketing.
Don’t think
your classroom
experience mimics
an actual job.
3
3) Don’t think your classroom experience mimics an actual job.
Simulate "real-life" scenarios as much as you want,
but you won't actually learn to make important
decisions in tight time frames until you're managing
real dollars, working to uphold a real company's
reputation, and investing your energy in real
projects.
ACADEMICS
EXPERIENCE
MARKETING
PERSONAL
MISCELLANEOUS
Having an
internship
on your
resume isn’t
“impressive.”
4
4) Having an internship on your resume isn’t “impressive.”
You had a summer internship at a marketing agency
last summer? Great! So did everybody else.
The fact that you had an internship isn't impressive,
it's what you did while you were there
that is (or isn't).
ü  Marketers need statistics
ü  Marketers set metrics-driven goals
ü  Marketers use spreadsheets
How To Be The Best Intern EVER
Take
Home
Reading
Click here to read.
4) Having an internship on your resume isn’t “impressive.”
Having multiple marketing
internships isn’t “impressive.”
5
5) Having multiple marketing internships isn’t “impressive.”
Don’t just apply to internships at marketing
agencies every summer. Test your skills in
different marketing environments,
such as a company that hosts marketing in-house.
That way, you're staying true to your ultimate goal
while growing your talents.
ü  Marketers need statistics
ü  Marketers set metrics-driven goals
ü  Marketers use spreadsheets
Land your dream internship but only interacting
with your direct manager? Not helpful in the
long run. Meet people! Talk to people in
different departments, grab lunch with someone
new each week, ask lots of questions, and
absorb as much as you possibly can. 
TAYLOR HANEY
Community
Specialist, MITX
Twitter ID: @Taylor1221
5) Having multiple marketing internships isn’t “impressive.”
Having endless
extracurriculars
doesn’t make you
an “expert.”
6
6) Having endless extracurriculars doesn’t make you an “expert.”
Employers value unique experiences and skills, not
that you have tried everything -- that's what
marketing teams are for.
If you've participated in a lot of different activities in
college, narrow down the few you can actually say
you've learned from and excelled at.
ACADEMICS
EXPERIENCE
MARKETING
PERSONAL
MISCELLANEOUS
Having a standard resume
doesn’t exemplify modern
marketing.
7
7) Having a standard resume doesn’t exemplify modern marketing.
Is your career advisor handing you a template for
your resume to adhere to? Ignore it.
Create your own resume template. One that
highlights your uniqueness and is set up
to show, not tell, what your value is.
7) Having a standard resume doesn’t exemplify modern marketing.
ü  Marketers need statistics
ü  Marketers set metrics-driven goals
ü  Marketers use spreadsheets
How to Write a Standout Resume and
Land Your Next Marketing Job
Take
Home
Reading
Click here to read.
Marketing moves fast.
8
8) Marketing moves fast.
Need an answer to a pressing marketing problem?
You won't find it in that years-old textbook. Effective
marketing isn’t about looking up the answers – it’s
about creating the answer.
That’s your future: figuring out marketing every day.
ü  Marketers need statistics
ü  Marketers set metrics-driven goals
ü  Marketers use spreadsheets
Education doesn't stop after commencement.
Read books. Lots of them. Subscribe to as
many relevant blogs as you can. Consume as
much information as you can on a daily basis.
Be the first at the office to try new platforms
and technologies. This is how you'll get ahead. 
JOHN BONINI
Marketing Director,
IMPACT Branding
Twitter ID: @Bonini84
8) Marketing moves fast.
Marketing
isn’t just
about pretty
pictures &
viral videos.
9
9) Marketing isn’t just about pretty pictures & viral videos.
Effective marketing campaigns focus on creating
content that benefits your audience. You
can't spend your marketing career creating
humorous videos for the sake of bringing attention
to your brand. You need to be prepared to think
critically and analyze the needs of your target
audience.
9) Marketing isn’t just about pretty pictures & viral videos.
ü  Marketers need statistics
ü  Marketers set metrics-driven goals
ü  Marketers use spreadsheets
A Free, Customizable Template to Help
You Prove Marketing ROI [+ SlideShare]
Take
Home
Reading
Click here to read.
Marketing isn’t
just about branding
or awareness.
10
10) Marketing isn’t just about branding or awareness.
Marketing used to be solely about communication,
and sales about revenue.
Now the two teams must work together.
What’s the return on investment (ROI) of your email
send? Twitter profile? Media campaign?
Marketing
doesn’t
have to be
evil.
11
11) Marketing doesn’t have to be evil.
The negative connotation surrounding "marketer,"
"public relations professional," etc., is pretty
pervasive. But that doesn't mean it's okay actually
become those stereotypes. Don't lose your morals
and ethics when you graduate -- they need to be
omnipresent in your career. It is possible to create
marketing that people actually like.
11) Marketing doesn’t have to be evil.
ü  Marketers need statistics
ü  Marketers set metrics-driven goals
ü  Marketers use spreadsheets
Creating Marketing People Love: 29 Tips
From Industry Experts [Slideshow]
Take
Home
Reading
Click here to read.
Marketing is more than
big brands & agencies.
12
12) Marketing is more than big brands & agencies.
Yes, you can work at an agency. Yes, you can work
for a big brand. But you can also work for a
small business, tech company, medical practice, etc.
Just because your professors only shared
campaigns big brands executed, doesn't mean
those are the only marketing jobs out there.
Marketing is
a balance of
art, science,
and tech.
13
13) Marketing is a balance of art, science, and tech.
Art is critical in visualizing calls-to-actions, writing
landing page copy, and launching products. But you
also need to be data-driven.
You need to embrace the infusion of technology in
marketing. As an emerging marketer, this balance
can differentiate you among the crowd.
ACADEMICS
EXPERIENCE
MARKETING
PERSONAL
MISCELLANEOUS
Don’t be afraid to be wrong.
14
14) Don’t be afraid to be wrong.
If you have an idea or opinion on something being
discussed at an internship or on at your first job,
speak up!
Experience helps create proper judgment, not
ideas. Anyone is capable of thinking of the next big
thing; it's just a matter of not being afraid to share it.
ü  Marketers need statistics
ü  Marketers set metrics-driven goals
ü  Marketers use spreadsheets
Speaking up shows that you're actively
engaged and establishes your presence. If you
have trouble with speaking up, ask a manager
or other colleague to ask for your opinion
directly so you can practice getting a word in.
FARAH HUSSAIN
Senior Marketing
Manager, PayPal
Twitter ID: @farahhussain
14) Don’t be afraid to be wrong.
Grow thick skin.
15
15) Grow thick skin.
You'll have to deal with complaining customers,
social media bashers, frustrating clients, etc.
If you get too emotional over how people treat you,
you won't last in the business. Take all
negative feedback as constructive criticism, and
spin it into something positive.
Be your own
best case study.
16
16) Be your own best case study.
Prove your skills by marketing yourself. Don't wait
for someone else to give you the opportunity.
Demonstrate your passion for marketing by properly
marketing yourself. If you can't market yourself,
how will you market for others?
ü  Marketers need statistics
ü  Marketers set metrics-driven goals
ü  Marketers use spreadsheets
Marketers often fall victim to the cobbler’s
children syndrome when marketing
themselves. Produce and curate quality
content and proactively engage on digital
channels. In essence, be the community
manager of your personal brand.
DAVE CUTLER
Director of Content
& Marketing, MITX
Twitter ID: @CutlerDave
15) Be your own best case study.
Never Burn Bridges.
17
17) Never burn bridges.
You know that annoying teacher's pet who never
stops talking in class next to you? She may end up
being your manager one day. Or your co-worker. Or
the woman who gets to decide if a company
hires you.
You never know where people may end up.
Network
with
everyone.
18
18) Network with everyone.
Want to work at X company? Don't just talk to
people there. Maybe a random stranger from Y
company will one day be an employee at X
company, and then you'll be bummed you missed
the opportunity to tell that person why you rock.
You never know who will end up helping you.
18) Network with everyone.
ü  Marketers need statistics
ü  Marketers set metrics-driven goals
ü  Marketers use spreadsheets
How to Master Non-Awkward, Effective
In-Person Networking
Take
Home
Reading
Click here to read.
ACADEMICS
EXPERIENCE
MARKETING
PERSONAL
MISCELLANEOUS
Get
familiar
with
html/
css.
19
19) Get comfortable with HTML/CSS.
You don't need to be a full-on engineer, but you do
need to understand the basics. What happens when
you need to make a quick change in some code?
Understand how coding works and be prepared to
make little tweaks. If you end up in a product
marketing role, this will be even more critical.
19) Get comfortable with HTML/CSS.
ü  Marketers need statistics
ü  Marketers set metrics-driven goals
ü  Marketers use spreadsheets
HTML Decoded for the Plain Text Marketer
Take
Home
Reading
Click here to read.
Understand
the
difference
between b2b
and b2c.
20
20) Understand the difference between B2B and B2C.
B2B = business-to-business.
B2C = business-to-consumer.
Look up the difference; it'll teach you a lot about
different methods of marketing, and
possibly where you want to work one day.
Don’t oversell your skills in
the interview.
21
21) Don’t oversell your skills in the interview.
Don’t set yourself up for failure. Show your worth –
but balance it with actual expectations.
That way, you don’t lose trust from your boss (or
worse, get fired) for being less than what you sold
yourself as in the interview.
ü  Marketers need statistics
ü  Marketers set metrics-driven goals
ü  Marketers use spreadsheets
I've interviewed a lot of students, and the
ones who blow their skills out of proportion
get canned immediately. Employers know
you don't know everything. Show a genuine
curiosity to learn & to further hone your skills
to actually become an expert at something.
SASHA HOFFMAN
Head of Strategy &
Partnerships, Plastiq
Twitter ID: @sashaphoffman
15) Be your own best case study.
Congratulations,
and good luck.
By
Anum Hussain
ANUM HUSSAIN
INBOUND MARKETING MANAGER
Twitter ID: @anum

More Related Content

What's hot

Content Marketing Detox: How to Beat the Bulge
Content Marketing Detox: How to Beat the BulgeContent Marketing Detox: How to Beat the Bulge
Content Marketing Detox: How to Beat the BulgeOnboardly
 
50 Shades of Startup PR
50 Shades of Startup PR50 Shades of Startup PR
50 Shades of Startup PROnboardly
 
The Ultimate Guide to Creating Inbound Marketing Buyer Personas
The Ultimate Guide to Creating Inbound Marketing Buyer PersonasThe Ultimate Guide to Creating Inbound Marketing Buyer Personas
The Ultimate Guide to Creating Inbound Marketing Buyer PersonasSmartBug Media
 
Writing good job adverts
Writing good job advertsWriting good job adverts
Writing good job advertsAlex Hopkins
 
BizFour Oct'16 issue "Mindful Business Hacks".
BizFour Oct'16 issue "Mindful Business Hacks".BizFour Oct'16 issue "Mindful Business Hacks".
BizFour Oct'16 issue "Mindful Business Hacks".Ease Your Biz Pvt. Ltd.
 
How to land a Great Job In Videogames
How to land a Great Job In VideogamesHow to land a Great Job In Videogames
How to land a Great Job In VideogamesChris Ansell
 
The Six Pillars of Content Creation for an Unstoppable Online Business (with ...
The Six Pillars of Content Creation for an Unstoppable Online Business (with ...The Six Pillars of Content Creation for an Unstoppable Online Business (with ...
The Six Pillars of Content Creation for an Unstoppable Online Business (with ...Amy Porterfield
 
How to Write Emails People WANT to Respond to [Sales Template]
How to Write Emails People WANT to Respond to [Sales Template]How to Write Emails People WANT to Respond to [Sales Template]
How to Write Emails People WANT to Respond to [Sales Template]HubSpot
 
Secrets to successful content marketing
Secrets to successful content marketingSecrets to successful content marketing
Secrets to successful content marketingHeinz Marketing Inc
 
Blueprint for Executive Hiring
Blueprint for Executive HiringBlueprint for Executive Hiring
Blueprint for Executive HiringGreylock Partners
 
PebbleStorm Immersion Learn, Create & Launch 011510
PebbleStorm Immersion Learn, Create & Launch 011510PebbleStorm Immersion Learn, Create & Launch 011510
PebbleStorm Immersion Learn, Create & Launch 011510Aaron Ross
 
A Social Media and Content Marketing Guide for B2B Marketing Managers
A Social Media and Content Marketing Guide for B2B Marketing ManagersA Social Media and Content Marketing Guide for B2B Marketing Managers
A Social Media and Content Marketing Guide for B2B Marketing Managersdhohmeier
 
The Nomad Financial Culture Code
The Nomad Financial Culture CodeThe Nomad Financial Culture Code
The Nomad Financial Culture CodeJonathan Gass
 
BizSmart Regain Business Direction
BizSmart Regain Business DirectionBizSmart Regain Business Direction
BizSmart Regain Business DirectionWAKSTER Limited
 
How To Plan And Build A Successful Content Marketing Strategy
How To Plan And Build A Successful Content Marketing StrategyHow To Plan And Build A Successful Content Marketing Strategy
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
 
Predictable revenue guide to tripling your sales part 2 - marketing + nets
Predictable revenue guide to tripling your sales   part 2 - marketing + netsPredictable revenue guide to tripling your sales   part 2 - marketing + nets
Predictable revenue guide to tripling your sales part 2 - marketing + netsVichitpong Sattawongsa
 
2015 Upload Campaigns Calendar - SlideShare
2015 Upload Campaigns Calendar - SlideShare2015 Upload Campaigns Calendar - SlideShare
2015 Upload Campaigns Calendar - SlideShareSlideShare
 
Magnetic Content: Strategies for Customer Attraction
Magnetic Content: Strategies for Customer AttractionMagnetic Content: Strategies for Customer Attraction
Magnetic Content: Strategies for Customer AttractionBarry Feldman
 
Secrets to Successful Email Marketing
Secrets to Successful Email MarketingSecrets to Successful Email Marketing
Secrets to Successful Email MarketingHeinz Marketing Inc
 

What's hot (20)

Content Marketing Detox: How to Beat the Bulge
Content Marketing Detox: How to Beat the BulgeContent Marketing Detox: How to Beat the Bulge
Content Marketing Detox: How to Beat the Bulge
 
50 Shades of Startup PR
50 Shades of Startup PR50 Shades of Startup PR
50 Shades of Startup PR
 
The Ultimate Guide to Creating Inbound Marketing Buyer Personas
The Ultimate Guide to Creating Inbound Marketing Buyer PersonasThe Ultimate Guide to Creating Inbound Marketing Buyer Personas
The Ultimate Guide to Creating Inbound Marketing Buyer Personas
 
Writing good job adverts
Writing good job advertsWriting good job adverts
Writing good job adverts
 
BizFour Oct'16 issue "Mindful Business Hacks".
BizFour Oct'16 issue "Mindful Business Hacks".BizFour Oct'16 issue "Mindful Business Hacks".
BizFour Oct'16 issue "Mindful Business Hacks".
 
How to land a Great Job In Videogames
How to land a Great Job In VideogamesHow to land a Great Job In Videogames
How to land a Great Job In Videogames
 
The Six Pillars of Content Creation for an Unstoppable Online Business (with ...
The Six Pillars of Content Creation for an Unstoppable Online Business (with ...The Six Pillars of Content Creation for an Unstoppable Online Business (with ...
The Six Pillars of Content Creation for an Unstoppable Online Business (with ...
 
How to Write Emails People WANT to Respond to [Sales Template]
How to Write Emails People WANT to Respond to [Sales Template]How to Write Emails People WANT to Respond to [Sales Template]
How to Write Emails People WANT to Respond to [Sales Template]
 
Secrets to successful content marketing
Secrets to successful content marketingSecrets to successful content marketing
Secrets to successful content marketing
 
Blueprint for Executive Hiring
Blueprint for Executive HiringBlueprint for Executive Hiring
Blueprint for Executive Hiring
 
PebbleStorm Immersion Learn, Create & Launch 011510
PebbleStorm Immersion Learn, Create & Launch 011510PebbleStorm Immersion Learn, Create & Launch 011510
PebbleStorm Immersion Learn, Create & Launch 011510
 
CULTURE OF INNOVATION
CULTURE OF INNOVATIONCULTURE OF INNOVATION
CULTURE OF INNOVATION
 
A Social Media and Content Marketing Guide for B2B Marketing Managers
A Social Media and Content Marketing Guide for B2B Marketing ManagersA Social Media and Content Marketing Guide for B2B Marketing Managers
A Social Media and Content Marketing Guide for B2B Marketing Managers
 
The Nomad Financial Culture Code
The Nomad Financial Culture CodeThe Nomad Financial Culture Code
The Nomad Financial Culture Code
 
BizSmart Regain Business Direction
BizSmart Regain Business DirectionBizSmart Regain Business Direction
BizSmart Regain Business Direction
 
How To Plan And Build A Successful Content Marketing Strategy
How To Plan And Build A Successful Content Marketing StrategyHow To Plan And Build A Successful Content Marketing Strategy
How To Plan And Build A Successful Content Marketing Strategy
 
Predictable revenue guide to tripling your sales part 2 - marketing + nets
Predictable revenue guide to tripling your sales   part 2 - marketing + netsPredictable revenue guide to tripling your sales   part 2 - marketing + nets
Predictable revenue guide to tripling your sales part 2 - marketing + nets
 
2015 Upload Campaigns Calendar - SlideShare
2015 Upload Campaigns Calendar - SlideShare2015 Upload Campaigns Calendar - SlideShare
2015 Upload Campaigns Calendar - SlideShare
 
Magnetic Content: Strategies for Customer Attraction
Magnetic Content: Strategies for Customer AttractionMagnetic Content: Strategies for Customer Attraction
Magnetic Content: Strategies for Customer Attraction
 
Secrets to Successful Email Marketing
Secrets to Successful Email MarketingSecrets to Successful Email Marketing
Secrets to Successful Email Marketing
 

Viewers also liked

Best Marketing Advice - 100 Global Experts Share Their Career Wisdom
Best Marketing Advice - 100 Global Experts Share Their Career WisdomBest Marketing Advice - 100 Global Experts Share Their Career Wisdom
Best Marketing Advice - 100 Global Experts Share Their Career WisdomHeidi Cohen
 
Product management misc
Product management miscProduct management misc
Product management miscAnil Gangwar
 
Taller Community Management - Marca personal
Taller Community Management - Marca personalTaller Community Management - Marca personal
Taller Community Management - Marca personalHashtag
 
Todos somos Community Managers Infografía - Miguel Higa
Todos somos Community Managers Infografía - Miguel HigaTodos somos Community Managers Infografía - Miguel Higa
Todos somos Community Managers Infografía - Miguel HigaMiguel Higa
 
En estos tiempos todos somos Community Managers
En estos tiempos todos somos Community ManagersEn estos tiempos todos somos Community Managers
En estos tiempos todos somos Community ManagersMiguel Higa
 
Career powerpoint
Career powerpointCareer powerpoint
Career powerpointkgreine
 
Prince George's Community College: Orientation to the CPA Profession
Prince George's Community College: Orientation to the CPA ProfessionPrince George's Community College: Orientation to the CPA Profession
Prince George's Community College: Orientation to the CPA ProfessionRebekah Brown, CPA
 
Financial Advisor NIA
Financial Advisor NIAFinancial Advisor NIA
Financial Advisor NIAPeadar Deegan
 
Powerpoint flase impressions hello
Powerpoint flase impressions helloPowerpoint flase impressions hello
Powerpoint flase impressions hellonu6758
 
Why Great Vision
Why Great VisionWhy Great Vision
Why Great VisionJayson Lee
 
Financial Advisor Orientation
Financial Advisor OrientationFinancial Advisor Orientation
Financial Advisor Orientationjboehmer
 
Linkedin Finding Employment In The Financial Sector In Canada
Linkedin Finding Employment In The Financial Sector In CanadaLinkedin Finding Employment In The Financial Sector In Canada
Linkedin Finding Employment In The Financial Sector In CanadaAizad Ahmad, MBA
 
Road From Ryerson: A New Pathway for Graduating Student Transition Support - ...
Road From Ryerson: A New Pathway for Graduating Student Transition Support - ...Road From Ryerson: A New Pathway for Graduating Student Transition Support - ...
Road From Ryerson: A New Pathway for Graduating Student Transition Support - ...Ryerson Student Affairs
 
IRDA Mock Test Life Insurance Advisory Examination (Kaun Banega Insurance Adv...
IRDA Mock Test Life Insurance Advisory Examination (Kaun Banega Insurance Adv...IRDA Mock Test Life Insurance Advisory Examination (Kaun Banega Insurance Adv...
IRDA Mock Test Life Insurance Advisory Examination (Kaun Banega Insurance Adv...project1973
 
CWM certification & AAFM India Orientation
CWM certification & AAFM India OrientationCWM certification & AAFM India Orientation
CWM certification & AAFM India Orientationwillspro
 

Viewers also liked (20)

10 Ways to be a Marketing Genius Like Lady Gaga
10 Ways to be a Marketing Genius Like Lady Gaga10 Ways to be a Marketing Genius Like Lady Gaga
10 Ways to be a Marketing Genius Like Lady Gaga
 
Best Marketing Advice - 100 Global Experts Share Their Career Wisdom
Best Marketing Advice - 100 Global Experts Share Their Career WisdomBest Marketing Advice - 100 Global Experts Share Their Career Wisdom
Best Marketing Advice - 100 Global Experts Share Their Career Wisdom
 
Product management misc
Product management miscProduct management misc
Product management misc
 
Taller Community Management - Marca personal
Taller Community Management - Marca personalTaller Community Management - Marca personal
Taller Community Management - Marca personal
 
Todos somos Community Managers Infografía - Miguel Higa
Todos somos Community Managers Infografía - Miguel HigaTodos somos Community Managers Infografía - Miguel Higa
Todos somos Community Managers Infografía - Miguel Higa
 
En estos tiempos todos somos Community Managers
En estos tiempos todos somos Community ManagersEn estos tiempos todos somos Community Managers
En estos tiempos todos somos Community Managers
 
Business marketing
Business marketingBusiness marketing
Business marketing
 
Career powerpoint
Career powerpointCareer powerpoint
Career powerpoint
 
Prince George's Community College: Orientation to the CPA Profession
Prince George's Community College: Orientation to the CPA ProfessionPrince George's Community College: Orientation to the CPA Profession
Prince George's Community College: Orientation to the CPA Profession
 
Are You Ready to Graduate? WCU Office of the Registrar
Are You Ready to Graduate? WCU Office of the RegistrarAre You Ready to Graduate? WCU Office of the Registrar
Are You Ready to Graduate? WCU Office of the Registrar
 
Financial Advisor NIA
Financial Advisor NIAFinancial Advisor NIA
Financial Advisor NIA
 
Powerpoint flase impressions hello
Powerpoint flase impressions helloPowerpoint flase impressions hello
Powerpoint flase impressions hello
 
Riskpro Insurance Advisory Services
Riskpro Insurance Advisory ServicesRiskpro Insurance Advisory Services
Riskpro Insurance Advisory Services
 
Why Great Vision
Why Great VisionWhy Great Vision
Why Great Vision
 
Financial Advisor Orientation
Financial Advisor OrientationFinancial Advisor Orientation
Financial Advisor Orientation
 
Linkedin Finding Employment In The Financial Sector In Canada
Linkedin Finding Employment In The Financial Sector In CanadaLinkedin Finding Employment In The Financial Sector In Canada
Linkedin Finding Employment In The Financial Sector In Canada
 
Road From Ryerson: A New Pathway for Graduating Student Transition Support - ...
Road From Ryerson: A New Pathway for Graduating Student Transition Support - ...Road From Ryerson: A New Pathway for Graduating Student Transition Support - ...
Road From Ryerson: A New Pathway for Graduating Student Transition Support - ...
 
Career Opportunity
Career OpportunityCareer Opportunity
Career Opportunity
 
IRDA Mock Test Life Insurance Advisory Examination (Kaun Banega Insurance Adv...
IRDA Mock Test Life Insurance Advisory Examination (Kaun Banega Insurance Adv...IRDA Mock Test Life Insurance Advisory Examination (Kaun Banega Insurance Adv...
IRDA Mock Test Life Insurance Advisory Examination (Kaun Banega Insurance Adv...
 
CWM certification & AAFM India Orientation
CWM certification & AAFM India OrientationCWM certification & AAFM India Orientation
CWM certification & AAFM India Orientation
 

Similar to 21 Things Every Graduating Marketing Senior Needs to Know

HatchConf Startup Marketing
HatchConf Startup MarketingHatchConf Startup Marketing
HatchConf Startup MarketingSilicon Anchor
 
Noboru World_10 Marketing mistakes startups need to stop!.pdf
Noboru World_10 Marketing mistakes startups need to stop!.pdfNoboru World_10 Marketing mistakes startups need to stop!.pdf
Noboru World_10 Marketing mistakes startups need to stop!.pdfNoboru World
 
Texas State Ama Darren Drewitz February 2010
Texas State Ama Darren Drewitz February 2010Texas State Ama Darren Drewitz February 2010
Texas State Ama Darren Drewitz February 2010darrendrewitz
 
Ten things that i have learnt in my marketing career_Talk at AICAR Business S...
Ten things that i have learnt in my marketing career_Talk at AICAR Business S...Ten things that i have learnt in my marketing career_Talk at AICAR Business S...
Ten things that i have learnt in my marketing career_Talk at AICAR Business S...Rohit Varma
 
Your Marketing Strategy 2020
Your Marketing Strategy 2020Your Marketing Strategy 2020
Your Marketing Strategy 2020Omar D'Elia
 
Shravan Shetty Interview 13 Anoop Kudva
Shravan Shetty Interview  13 Anoop Kudva Shravan Shetty Interview  13 Anoop Kudva
Shravan Shetty Interview 13 Anoop Kudva Shravan Shetty
 
Marketing for Startup: 14 Things You Shouldn't Miss
Marketing for Startup: 14 Things You Shouldn't MissMarketing for Startup: 14 Things You Shouldn't Miss
Marketing for Startup: 14 Things You Shouldn't MissLukas Obdrzalek
 
marketingskillspresentation-120209060125-phpapp02 (2).pdf
marketingskillspresentation-120209060125-phpapp02 (2).pdfmarketingskillspresentation-120209060125-phpapp02 (2).pdf
marketingskillspresentation-120209060125-phpapp02 (2).pdfKrishnamohan Vaddadi
 
What the CEO Really Thinks of Marketing
What the CEO Really Thinks of MarketingWhat the CEO Really Thinks of Marketing
What the CEO Really Thinks of MarketingDave Kellogg
 
CIPD Signet - Marketing Professional Services using Social Media
CIPD Signet - Marketing Professional Services using Social MediaCIPD Signet - Marketing Professional Services using Social Media
CIPD Signet - Marketing Professional Services using Social MediaIan Pettigrew
 
Marketing skills presentation
Marketing skills presentationMarketing skills presentation
Marketing skills presentationadex230
 
What the CEO Really Thinks of Marketing
What the CEO Really Thinks of MarketingWhat the CEO Really Thinks of Marketing
What the CEO Really Thinks of MarketingDave Kellogg
 
MARKETING TIPS FOR THE NEW (OR OLD!) BUSINESS OWNER 2022: Learn How to Do Con...
MARKETING TIPS FOR THE NEW (OR OLD!) BUSINESS OWNER 2022: Learn How to Do Con...MARKETING TIPS FOR THE NEW (OR OLD!) BUSINESS OWNER 2022: Learn How to Do Con...
MARKETING TIPS FOR THE NEW (OR OLD!) BUSINESS OWNER 2022: Learn How to Do Con...Financial Poise
 
How to Achieve Success in Network Marketing.docx.pdf
How to Achieve Success in Network Marketing.docx.pdfHow to Achieve Success in Network Marketing.docx.pdf
How to Achieve Success in Network Marketing.docx.pdfVestige Marketing Pvt. Ltd
 
Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BEC
Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BECIncrease Sales, Revenues, and Profits Quickly by Jamie Siracusa for BEC
Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BECJamie Siracusa
 
Small Business Marketing Ppt
Small Business Marketing PptSmall Business Marketing Ppt
Small Business Marketing Pptpnourse
 

Similar to 21 Things Every Graduating Marketing Senior Needs to Know (20)

HatchConf Startup Marketing
HatchConf Startup MarketingHatchConf Startup Marketing
HatchConf Startup Marketing
 
Startup Marketing at Hatch Conference by Missy Schmidt
Startup Marketing at Hatch Conference by Missy SchmidtStartup Marketing at Hatch Conference by Missy Schmidt
Startup Marketing at Hatch Conference by Missy Schmidt
 
Noboru World_10 Marketing mistakes startups need to stop!.pdf
Noboru World_10 Marketing mistakes startups need to stop!.pdfNoboru World_10 Marketing mistakes startups need to stop!.pdf
Noboru World_10 Marketing mistakes startups need to stop!.pdf
 
Texas State Ama Darren Drewitz February 2010
Texas State Ama Darren Drewitz February 2010Texas State Ama Darren Drewitz February 2010
Texas State Ama Darren Drewitz February 2010
 
Ten things that i have learnt in my marketing career_Talk at AICAR Business S...
Ten things that i have learnt in my marketing career_Talk at AICAR Business S...Ten things that i have learnt in my marketing career_Talk at AICAR Business S...
Ten things that i have learnt in my marketing career_Talk at AICAR Business S...
 
Your Marketing Strategy 2020
Your Marketing Strategy 2020Your Marketing Strategy 2020
Your Marketing Strategy 2020
 
Shravan Shetty Interview 13 Anoop Kudva
Shravan Shetty Interview  13 Anoop Kudva Shravan Shetty Interview  13 Anoop Kudva
Shravan Shetty Interview 13 Anoop Kudva
 
Marketing for Startup: 14 Things You Shouldn't Miss
Marketing for Startup: 14 Things You Shouldn't MissMarketing for Startup: 14 Things You Shouldn't Miss
Marketing for Startup: 14 Things You Shouldn't Miss
 
Marketing Planning for 2011
Marketing Planning for 2011Marketing Planning for 2011
Marketing Planning for 2011
 
marketingskillspresentation-120209060125-phpapp02 (2).pdf
marketingskillspresentation-120209060125-phpapp02 (2).pdfmarketingskillspresentation-120209060125-phpapp02 (2).pdf
marketingskillspresentation-120209060125-phpapp02 (2).pdf
 
What the CEO Really Thinks of Marketing
What the CEO Really Thinks of MarketingWhat the CEO Really Thinks of Marketing
What the CEO Really Thinks of Marketing
 
CIPD Signet - Marketing Professional Services using Social Media
CIPD Signet - Marketing Professional Services using Social MediaCIPD Signet - Marketing Professional Services using Social Media
CIPD Signet - Marketing Professional Services using Social Media
 
Marketing skills presentation
Marketing skills presentationMarketing skills presentation
Marketing skills presentation
 
What the CEO Really Thinks of Marketing
What the CEO Really Thinks of MarketingWhat the CEO Really Thinks of Marketing
What the CEO Really Thinks of Marketing
 
MARKETING TIPS FOR THE NEW (OR OLD!) BUSINESS OWNER 2022: Learn How to Do Con...
MARKETING TIPS FOR THE NEW (OR OLD!) BUSINESS OWNER 2022: Learn How to Do Con...MARKETING TIPS FOR THE NEW (OR OLD!) BUSINESS OWNER 2022: Learn How to Do Con...
MARKETING TIPS FOR THE NEW (OR OLD!) BUSINESS OWNER 2022: Learn How to Do Con...
 
Contribution Factor
Contribution FactorContribution Factor
Contribution Factor
 
How to Achieve Success in Network Marketing.docx.pdf
How to Achieve Success in Network Marketing.docx.pdfHow to Achieve Success in Network Marketing.docx.pdf
How to Achieve Success in Network Marketing.docx.pdf
 
Business Development
Business DevelopmentBusiness Development
Business Development
 
Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BEC
Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BECIncrease Sales, Revenues, and Profits Quickly by Jamie Siracusa for BEC
Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BEC
 
Small Business Marketing Ppt
Small Business Marketing PptSmall Business Marketing Ppt
Small Business Marketing Ppt
 

More from HubSpot

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleHubSpot
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About MarketingHubSpot
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)HubSpot
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingHubSpot
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessHubSpot
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to KnowHubSpot
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. HubSpot
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonHubSpot
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?HubSpot
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoHubSpot
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call QuestionsHubSpot
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHubSpot
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpotHubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
 

More from HubSpot (20)

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posible
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About Marketing
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is Booming
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one.
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-Thon
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot Tokyo
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call Questions
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's Buyer
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your Business
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
 

Recently uploaded

Audhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdfAudhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdfaudhinafh1
 
reStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdfreStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdfKen Fuller
 
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...FaHaD .H. NooR
 
Moaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects PortfolioMoaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects Portfoliomoaaz el-shayeb
 
10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdf10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdfEducationView
 
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptxSTORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptxsheenam bansal
 
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...Md Shaifullar Rabbi
 
Fireman Resume Strikuingly Text............................
Fireman Resume Strikuingly Text............................Fireman Resume Strikuingly Text............................
Fireman Resume Strikuingly Text............................calvinjamesmappala
 
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, ConventionsChapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, ConventionsMd Shaifullar Rabbi
 
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptxkids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptxJagrutiSononee
 
How to Host a Successful Webinar for Success?
How to Host a Successful Webinar for Success?How to Host a Successful Webinar for Success?
How to Host a Successful Webinar for Success?StrengthsTheatre
 
Nashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - PrivNashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - PrivNashonHolloway
 
127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP International127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP InternationalManu Mitra
 
Blockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdfBlockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdfVISHNURAJSSNSCEAD
 
wealth_spend_bharatpeVerse_Analysis .pptx
wealth_spend_bharatpeVerse_Analysis .pptxwealth_spend_bharatpeVerse_Analysis .pptx
wealth_spend_bharatpeVerse_Analysis .pptxAnuragBhakuni4
 
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJFASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJFJulia Kaye
 
asdfasdiofujasloidfoia nslkflsdkaf jljffs
asdfasdiofujasloidfoia nslkflsdkaf jljffsasdfasdiofujasloidfoia nslkflsdkaf jljffs
asdfasdiofujasloidfoia nslkflsdkaf jljffsJulia Kaye
 

Recently uploaded (17)

Audhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdfAudhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdf
 
reStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdfreStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdf
 
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
 
Moaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects PortfolioMoaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects Portfolio
 
10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdf10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdf
 
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptxSTORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
 
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
 
Fireman Resume Strikuingly Text............................
Fireman Resume Strikuingly Text............................Fireman Resume Strikuingly Text............................
Fireman Resume Strikuingly Text............................
 
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, ConventionsChapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
 
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptxkids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
 
How to Host a Successful Webinar for Success?
How to Host a Successful Webinar for Success?How to Host a Successful Webinar for Success?
How to Host a Successful Webinar for Success?
 
Nashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - PrivNashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - Priv
 
127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP International127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP International
 
Blockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdfBlockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdf
 
wealth_spend_bharatpeVerse_Analysis .pptx
wealth_spend_bharatpeVerse_Analysis .pptxwealth_spend_bharatpeVerse_Analysis .pptx
wealth_spend_bharatpeVerse_Analysis .pptx
 
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJFASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
 
asdfasdiofujasloidfoia nslkflsdkaf jljffs
asdfasdiofujasloidfoia nslkflsdkaf jljffsasdfasdiofujasloidfoia nslkflsdkaf jljffs
asdfasdiofujasloidfoia nslkflsdkaf jljffs
 

21 Things Every Graduating Marketing Senior Needs to Know

  • 1. Graduating Marketing Student Needs To Know 2 1 Things Every
  • 2. So ... it’s time to enter the
  • 3. MARKETING EDITION So ... it’s time to enter the
  • 4. To all you current and future marketing graduates, here's 21 things you actually need to know before entering the world of marketing.
  • 6. Don’t be afraid of numbers. 1
  • 7. News flash: marketers need statistics. You need to be prepared to analyze everything you do. Otherwise, you're wasting a whole lot of time making decisions without proof that they work and/ or benefit your business in some way. So pay attention in your stats class. 1) Don’t be afraid of numbers.
  • 8. ü  Marketers need statistics ü  Marketers set metrics-driven goals ü  Marketers use spreadsheets Being in a communications role is no excuse. As a social media marketer, I would spend time every day looking at and interpreting data. That's how I knew if my channels were effective and my tests were contributing to growth. BRITTANY LEANING Social Media Expert, HubSpot Twitter ID: @bleaning 1) Don’t be afraid of numbers.
  • 9. Don’t obsess over the 4 p’s of marketing. 2
  • 10. 2) Don’t obsess over the 4 P’s or C’s of marketing. The 4 P’s (or C’s) introduce core concepts of marketing. But the chances of you sitting in a room brainstorming price, product, place, and promotion are unrealistic.
  • 11. ü  Marketers need statistics ü  Marketers set metrics-driven goals ü  Marketers use spreadsheets What Your Traditional Marketing Education Didn’t Teach You About Marketing Today Take Home Reading Click here to read. 2) Don’t obsess over the 4 P’s or C’s of marketing.
  • 12. Don’t think your classroom experience mimics an actual job. 3
  • 13. 3) Don’t think your classroom experience mimics an actual job. Simulate "real-life" scenarios as much as you want, but you won't actually learn to make important decisions in tight time frames until you're managing real dollars, working to uphold a real company's reputation, and investing your energy in real projects.
  • 15. Having an internship on your resume isn’t “impressive.” 4
  • 16. 4) Having an internship on your resume isn’t “impressive.” You had a summer internship at a marketing agency last summer? Great! So did everybody else. The fact that you had an internship isn't impressive, it's what you did while you were there that is (or isn't).
  • 17. ü  Marketers need statistics ü  Marketers set metrics-driven goals ü  Marketers use spreadsheets How To Be The Best Intern EVER Take Home Reading Click here to read. 4) Having an internship on your resume isn’t “impressive.”
  • 18. Having multiple marketing internships isn’t “impressive.” 5
  • 19. 5) Having multiple marketing internships isn’t “impressive.” Don’t just apply to internships at marketing agencies every summer. Test your skills in different marketing environments, such as a company that hosts marketing in-house. That way, you're staying true to your ultimate goal while growing your talents.
  • 20. ü  Marketers need statistics ü  Marketers set metrics-driven goals ü  Marketers use spreadsheets Land your dream internship but only interacting with your direct manager? Not helpful in the long run. Meet people! Talk to people in different departments, grab lunch with someone new each week, ask lots of questions, and absorb as much as you possibly can. TAYLOR HANEY Community Specialist, MITX Twitter ID: @Taylor1221 5) Having multiple marketing internships isn’t “impressive.”
  • 22. 6) Having endless extracurriculars doesn’t make you an “expert.” Employers value unique experiences and skills, not that you have tried everything -- that's what marketing teams are for. If you've participated in a lot of different activities in college, narrow down the few you can actually say you've learned from and excelled at.
  • 24. Having a standard resume doesn’t exemplify modern marketing. 7
  • 25. 7) Having a standard resume doesn’t exemplify modern marketing. Is your career advisor handing you a template for your resume to adhere to? Ignore it. Create your own resume template. One that highlights your uniqueness and is set up to show, not tell, what your value is.
  • 26. 7) Having a standard resume doesn’t exemplify modern marketing. ü  Marketers need statistics ü  Marketers set metrics-driven goals ü  Marketers use spreadsheets How to Write a Standout Resume and Land Your Next Marketing Job Take Home Reading Click here to read.
  • 28. 8) Marketing moves fast. Need an answer to a pressing marketing problem? You won't find it in that years-old textbook. Effective marketing isn’t about looking up the answers – it’s about creating the answer. That’s your future: figuring out marketing every day.
  • 29. ü  Marketers need statistics ü  Marketers set metrics-driven goals ü  Marketers use spreadsheets Education doesn't stop after commencement. Read books. Lots of them. Subscribe to as many relevant blogs as you can. Consume as much information as you can on a daily basis. Be the first at the office to try new platforms and technologies. This is how you'll get ahead. JOHN BONINI Marketing Director, IMPACT Branding Twitter ID: @Bonini84 8) Marketing moves fast.
  • 31. 9) Marketing isn’t just about pretty pictures & viral videos. Effective marketing campaigns focus on creating content that benefits your audience. You can't spend your marketing career creating humorous videos for the sake of bringing attention to your brand. You need to be prepared to think critically and analyze the needs of your target audience.
  • 32. 9) Marketing isn’t just about pretty pictures & viral videos. ü  Marketers need statistics ü  Marketers set metrics-driven goals ü  Marketers use spreadsheets A Free, Customizable Template to Help You Prove Marketing ROI [+ SlideShare] Take Home Reading Click here to read.
  • 33. Marketing isn’t just about branding or awareness. 10
  • 34. 10) Marketing isn’t just about branding or awareness. Marketing used to be solely about communication, and sales about revenue. Now the two teams must work together. What’s the return on investment (ROI) of your email send? Twitter profile? Media campaign?
  • 36. 11) Marketing doesn’t have to be evil. The negative connotation surrounding "marketer," "public relations professional," etc., is pretty pervasive. But that doesn't mean it's okay actually become those stereotypes. Don't lose your morals and ethics when you graduate -- they need to be omnipresent in your career. It is possible to create marketing that people actually like.
  • 37. 11) Marketing doesn’t have to be evil. ü  Marketers need statistics ü  Marketers set metrics-driven goals ü  Marketers use spreadsheets Creating Marketing People Love: 29 Tips From Industry Experts [Slideshow] Take Home Reading Click here to read.
  • 38. Marketing is more than big brands & agencies. 12
  • 39. 12) Marketing is more than big brands & agencies. Yes, you can work at an agency. Yes, you can work for a big brand. But you can also work for a small business, tech company, medical practice, etc. Just because your professors only shared campaigns big brands executed, doesn't mean those are the only marketing jobs out there.
  • 40. Marketing is a balance of art, science, and tech. 13
  • 41. 13) Marketing is a balance of art, science, and tech. Art is critical in visualizing calls-to-actions, writing landing page copy, and launching products. But you also need to be data-driven. You need to embrace the infusion of technology in marketing. As an emerging marketer, this balance can differentiate you among the crowd.
  • 43. Don’t be afraid to be wrong. 14
  • 44. 14) Don’t be afraid to be wrong. If you have an idea or opinion on something being discussed at an internship or on at your first job, speak up! Experience helps create proper judgment, not ideas. Anyone is capable of thinking of the next big thing; it's just a matter of not being afraid to share it.
  • 45. ü  Marketers need statistics ü  Marketers set metrics-driven goals ü  Marketers use spreadsheets Speaking up shows that you're actively engaged and establishes your presence. If you have trouble with speaking up, ask a manager or other colleague to ask for your opinion directly so you can practice getting a word in. FARAH HUSSAIN Senior Marketing Manager, PayPal Twitter ID: @farahhussain 14) Don’t be afraid to be wrong.
  • 47. 15) Grow thick skin. You'll have to deal with complaining customers, social media bashers, frustrating clients, etc. If you get too emotional over how people treat you, you won't last in the business. Take all negative feedback as constructive criticism, and spin it into something positive.
  • 48. Be your own best case study. 16
  • 49. 16) Be your own best case study. Prove your skills by marketing yourself. Don't wait for someone else to give you the opportunity. Demonstrate your passion for marketing by properly marketing yourself. If you can't market yourself, how will you market for others?
  • 50. ü  Marketers need statistics ü  Marketers set metrics-driven goals ü  Marketers use spreadsheets Marketers often fall victim to the cobbler’s children syndrome when marketing themselves. Produce and curate quality content and proactively engage on digital channels. In essence, be the community manager of your personal brand. DAVE CUTLER Director of Content & Marketing, MITX Twitter ID: @CutlerDave 15) Be your own best case study.
  • 52. 17) Never burn bridges. You know that annoying teacher's pet who never stops talking in class next to you? She may end up being your manager one day. Or your co-worker. Or the woman who gets to decide if a company hires you. You never know where people may end up.
  • 54. 18) Network with everyone. Want to work at X company? Don't just talk to people there. Maybe a random stranger from Y company will one day be an employee at X company, and then you'll be bummed you missed the opportunity to tell that person why you rock. You never know who will end up helping you.
  • 55. 18) Network with everyone. ü  Marketers need statistics ü  Marketers set metrics-driven goals ü  Marketers use spreadsheets How to Master Non-Awkward, Effective In-Person Networking Take Home Reading Click here to read.
  • 58. 19) Get comfortable with HTML/CSS. You don't need to be a full-on engineer, but you do need to understand the basics. What happens when you need to make a quick change in some code? Understand how coding works and be prepared to make little tweaks. If you end up in a product marketing role, this will be even more critical.
  • 59. 19) Get comfortable with HTML/CSS. ü  Marketers need statistics ü  Marketers set metrics-driven goals ü  Marketers use spreadsheets HTML Decoded for the Plain Text Marketer Take Home Reading Click here to read.
  • 61. 20) Understand the difference between B2B and B2C. B2B = business-to-business. B2C = business-to-consumer. Look up the difference; it'll teach you a lot about different methods of marketing, and possibly where you want to work one day.
  • 62. Don’t oversell your skills in the interview. 21
  • 63. 21) Don’t oversell your skills in the interview. Don’t set yourself up for failure. Show your worth – but balance it with actual expectations. That way, you don’t lose trust from your boss (or worse, get fired) for being less than what you sold yourself as in the interview.
  • 64. ü  Marketers need statistics ü  Marketers set metrics-driven goals ü  Marketers use spreadsheets I've interviewed a lot of students, and the ones who blow their skills out of proportion get canned immediately. Employers know you don't know everything. Show a genuine curiosity to learn & to further hone your skills to actually become an expert at something. SASHA HOFFMAN Head of Strategy & Partnerships, Plastiq Twitter ID: @sashaphoffman 15) Be your own best case study.
  • 66. By Anum Hussain ANUM HUSSAIN INBOUND MARKETING MANAGER Twitter ID: @anum