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Critical
Do’s & Don’ts
for Clickable Calls-to-Action.
For more CTA tips, download:
 101 Examples of Effective
 Calls-to-Action

Download your free copy:
http://bit.ly/101-cta
#1


DON’T use the word “Submit”
on your form buttons.


          SUBMIT
#1

     DO use valuable and
     actionable copy.




        Download Whitepaper
#2


DON’T hide your calls-to-action
where no one can see them.
#2
     DO place your CTAs
     above the fold and within
     the visitor’s “eye path.”
#3
     DON’T use the same or
     similar colors in your
     CTAs as the page’s
     background color.
#3

     DO use bold, contrasting
     colors.
#4


 DON’T use teeny, tiny CTAs
 that no one will notice.


         Click Me, Down Here
#4


 DO make them big and bold
 so they stand out.


       Download Now
#5


 DON’T make CTAs look flat.

       Hey, am I a button?
#5

 DO make them look
 “clickable” and button-like by
 adding bevels, shadows, and
 hover effects.
#6


     DON’T use a CTA in the
     wrong place at the wrong
     time.
#6

     DO use CTAs that align with
     the buyer’s interests and
     needs.


                       Download the
    ...
#7


DON’T be too
wordy.
#7

     DO make sure CTAs are clear,
     simple, and uncluttered.
#8

DON’T use vague, cliché, or
passive language.
#8

 DO use compelling and
 actionable copy that conveys
 the value being offered.

      Thousands of Businesses Use Our
...
#9

     DON’T oversell and under-
     deliver.

                         BEST
                        PRODUCT
          ...
#9


 DO set the right
 expectations
 about what
 visitors will
 receive.
#10

 DON’T link your CTAs to your
 homepage.
#10

 DO direct each CTA to its own
 dedicated landing page that
 restates the offer and copy
 from the CTA.
#11

 DON’T use too many CTAs
 on one page.
#11

 DO use only one primary and
 one secondary CTA.
#12

 DON’T forget to
 build trust
 through design
 and copy.
#12

 DO use data or
 testimonials to
 validate your
 proposition.
#13


  DON’T miss opportunities to
  promote your CTAs.
#13

DO use CTAs in everything you
do – email, blogging, social
media, and thank-you pages.


               Join our
    ...
#14

  DON’T use the same CTAs
  for too long.


      Get Our Free
      Guide to Y2K!
#14

 DO experiment with and A/B
 test your CTAs to know what
 design, copy, and placement
 works best.
        VERSION A ...
#15

 DON’T forgot to search engine
 optimize your CTAs.
#15

 DO add keyword-rich ALT tags
 so your CTA adds search value
 to the page.
      <img src="images/image.jpg" alt=“See...
#16

      DON’T use Flash or
      complicated animations.
#16



  DO use CTAs
  that are mobile-
  optimized so
  any device can
  see them.
#17

      DON’T use branding as the
      only objective of your CTA.
#17

 DO offer something of value.
#18

 DON’T use the same CTA for
 everyone.



     Home              Home
  Improvement       Improvement
      Tips     ...
#18

  DO use personalization and
  dynamic content – because
  everyone is different.



                        Home
   ...
#19

 DON’T cram CTAs into little
 spaces.
#19

DO give them
room to breathe
                  CONTENT        CTA
by utilizing
white space.
                       CO...
#20

 DON’T obsess over a pixel-
 perfect design.
                   Great design, but
                   what is this for?
#20

 DO master the copy – that’s
 what really gets visitors to take
 action.
Build Custom CTAs in Seconds
With HubSpot Marketing Software.
                  • Create: Build beautiful
                ...
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20 Do's & Don'ts for Clickable Calls-to-Action Slide 1 20 Do's & Don'ts for Clickable Calls-to-Action Slide 2 20 Do's & Don'ts for Clickable Calls-to-Action Slide 3 20 Do's & Don'ts for Clickable Calls-to-Action Slide 4 20 Do's & Don'ts for Clickable Calls-to-Action Slide 5 20 Do's & Don'ts for Clickable Calls-to-Action Slide 6 20 Do's & Don'ts for Clickable Calls-to-Action Slide 7 20 Do's & Don'ts for Clickable Calls-to-Action Slide 8 20 Do's & Don'ts for Clickable Calls-to-Action Slide 9 20 Do's & Don'ts for Clickable Calls-to-Action Slide 10 20 Do's & Don'ts for Clickable Calls-to-Action Slide 11 20 Do's & Don'ts for Clickable Calls-to-Action Slide 12 20 Do's & Don'ts for Clickable Calls-to-Action Slide 13 20 Do's & Don'ts for Clickable Calls-to-Action Slide 14 20 Do's & Don'ts for Clickable Calls-to-Action Slide 15 20 Do's & Don'ts for Clickable Calls-to-Action Slide 16 20 Do's & Don'ts for Clickable Calls-to-Action Slide 17 20 Do's & Don'ts for Clickable Calls-to-Action Slide 18 20 Do's & Don'ts for Clickable Calls-to-Action Slide 19 20 Do's & Don'ts for Clickable Calls-to-Action Slide 20 20 Do's & Don'ts for Clickable Calls-to-Action Slide 21 20 Do's & Don'ts for Clickable Calls-to-Action Slide 22 20 Do's & Don'ts for Clickable Calls-to-Action Slide 23 20 Do's & Don'ts for Clickable Calls-to-Action Slide 24 20 Do's & Don'ts for Clickable Calls-to-Action Slide 25 20 Do's & Don'ts for Clickable Calls-to-Action Slide 26 20 Do's & Don'ts for Clickable Calls-to-Action Slide 27 20 Do's & Don'ts for Clickable Calls-to-Action Slide 28 20 Do's & Don'ts for Clickable Calls-to-Action Slide 29 20 Do's & Don'ts for Clickable Calls-to-Action Slide 30 20 Do's & Don'ts for Clickable Calls-to-Action Slide 31 20 Do's & Don'ts for Clickable Calls-to-Action Slide 32 20 Do's & Don'ts for Clickable Calls-to-Action Slide 33 20 Do's & Don'ts for Clickable Calls-to-Action Slide 34 20 Do's & Don'ts for Clickable Calls-to-Action Slide 35 20 Do's & Don'ts for Clickable Calls-to-Action Slide 36 20 Do's & Don'ts for Clickable Calls-to-Action Slide 37 20 Do's & Don'ts for Clickable Calls-to-Action Slide 38 20 Do's & Don'ts for Clickable Calls-to-Action Slide 39 20 Do's & Don'ts for Clickable Calls-to-Action Slide 40 20 Do's & Don'ts for Clickable Calls-to-Action Slide 41 20 Do's & Don'ts for Clickable Calls-to-Action Slide 42 20 Do's & Don'ts for Clickable Calls-to-Action Slide 43
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#4


DON’T use teeny, tiny CTAs
that no one will notice.


Click Me, Down Here

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#4 DON’T use teeny, tiny CTAs that no one will notice. Click Me, Down Here

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