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15 Stats Every Digital Publisher Needs to Know

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The world of publishing has changed. To help you navigate these turbulent waters, we’ve compiled 15 cold hard facts that every publisher should know... and how these stats impact your bottom line.

Help us learn even more by taking the full 2015 State of Inbound Publishing Survey here: http://hubs.ly/y0VdBs0

Published in: Marketing

15 Stats Every Digital Publisher Needs to Know

  1. NEEDS TO KNOW! 15 STATS EVERY DIGITAL PUBLISHER presented by
  2. The world of publishing has changed. To help you navigate these turbulent waters, we’ve compiled 15 cold hard facts that every publisher should know… ! ! And how these stats impact your bottom line.
  3. { } } { CONTENT! 1
  4. 800 magazines were launched in the last year.! ! 1! - Marketplace.org (American Public Media)
  5. Seriously, there’s an audience out there for everything.!
  6. 61% of publishers say content marketing plays a significant or very significant role in their overall business development strategies.! - PulsePoint, 2014 2!
  7. NATIVE ADS CAN SCALE IF MARKETERS THINK OF THEMSELVES AS STORYTELLERS AND IF PUBLISHING PARTNERS CAN EARN THEIR TRUST WITH QUALITY EXECUTION. “ “ - Jay Lauf, Group Publisher, The Atlantic Media Company
  8. 20% of publishers’ current digital ad revenue comes from content. Two years from now, publishers project this will jump to 50%.! - Association of Business Information & Media Companies 3!
  9. stand out? How will you
  10. Have you developed a unique approach to planning, pricing, and measuring digital products to help you differentiate your publication?! ! Most companies have not.!
  11. { } } { MOBILE! 2
  12. Consumption of digital media on mobile devices has climbed from 18 minutes per day in 2008 to nearly 3 hours in 2015.! - Mary Meeker Internet Trends 2015 4!
  13. You may be thinking: ! That can’t be true of all websites, can it?! What about long-form content? ! People prefer to read on desktop, don’t they?!
  14. In fact, 39/50 news sites get more traffic from mobile devices than desktop computers.! - PEW, State of the News Media 2015 5!
  15. THE CHANGE IN HOW PEOPLE CONSUME JOURNALISM HAS ALREADY HAPPENED. OUR CHOICE NOW IS TO ADJUST OR WITHER. “ “ - Chris Cillizza, Reporter, The Washington Post
  16. Magazines saw +65.3% growth in mobile web audience in 2015, compared to print and digital at +0.2%. ! - MPA Magazine Media 360 6!
  17. What was once a game of catching eyes at newsstands, is now one of catching eyes in news feeds. !
  18. 27% of consumers will leave a site if it is not mobile- optimized.! - ExactTarget, 2014 Mobile Behavior Report 7!
  19. Having a mobile responsive site is no longer a luxury. ! ! It’s a necessity. !
  20. { } } { ADVERTISING! 3
  21. Over 5.3 trillion display ads were served to U.S. users in 2013.! - ComScore 7!
  22. You read that right… TRILLION! ! It would take the average person 168,062 YEARS to count that high.!
  23. 56.1% of all the impressions served on the Google display platforms may never actually be seen.! - Google, 5 Factors of Display Viewability 8!
  24. reach + impressions Yet we charge by
  25. Average click-through rate for banner ads is 0.1%.! - ComScore 9!
  26. YOU ARE MORE LIKELY TO COMPLETE NAVY SEAL TRAINING, THAN CLICK A BANNER AD. “ “ - Solve Media
  27. a bad bet Sounds like
  28. Up to 50% of clicks on mobile banner ads are accidental.! - GoldSpot Media 10!
  29. And the percent is probably even higher for mobile readers, suffering from ! “fat-finger syndrome.” ! ! (Don’t worry we think your fingers look great.)!
  30. People who click on native ads have a higher purchase intent than those who click on banner ads (52% vs. 34%).! - MDG Advertising 11!
  31. You mean people can actually LIKE the ads they see?!
  32. 67% of digital magazine readers actually want to buy directly from magazine ads and 62% of readers want to buy directly from articles.! - MDG Advertising 12!
  33. { } } { DATA! 4
  34. Nearly a quarter (24%) of publishers cite limited data and/or reporting to share with advertisers as the factor holding them back from embracing content marketing. ! - Pulsepoint, 2014 13!
  35. Another 20% say their technology or infrastructure doesn’t support high impact native formats.! - Pulsepoint, 2014
  36. Not hurt you. Technology should help you.
  37. Nearly 58% of publishers provide social engagement metrics to measure the success of content marketing campaigns.! - Pulsepoint, 2014 14!
  38. “Likes” are great, but they don’t make you money. ! ! Social engagement should be an indicator of how well you’re engaging users, but real success should be measured in high-quality lead generation, pipeline created, and actual advertisers sales.!
  39. 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social marketing.! - Adobe 15!
  40. You’re not the only one out there struggling to measure campaign performance.! ! New benchmarks are created each month, as publishers shift their digital strategies to stay in-tune with their evolving reader-base.!
  41. { } DOWNLOAD THE FREE DIGITAL PUBLISHING BENCHMARKS REPORT NOW To learn more, we surveyed hundreds of publishers to gather new industry stats. !

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