Marketing leaders have to make tough decisions all the time about which tools and technologies will benefit their business. That's why we put together 12 statistics that show how different marketing technologies can make a difference for your company, and take your marketing efforts to the next level.

1. 12 STATS ON HOW
MARKETING TECHNOLOGY
IS CHANGING THE GAME
Which marketing technologies are you investing in?

2. Marketing leaders are tasked with making
tough decisions on which tools to allocate
budget to, and which technologies will be best
to help drive revenue.

3. Here’s something to help you decide.

4. 12 STATS ON HOW MARKETING
TECHNOLOGY IS
CHANGING THE GAME

5. HELP US FIND OUT EVEN MORE
ABOUT WHAT TECHNOLOGY
MARKETERS ARE USING

6. Click here to take our
Marketing Technology
survey!
HELP US FIND OUT EVEN MORE
ABOUT WHAT TECHNOLOGY
MARKETERS ARE USING

7. Click here to take our
Marketing Technology
survey!
HELP US FIND OUT EVEN MORE
ABOUT WHAT TECHNOLOGY
MARKETERS ARE USING

8. 1 SOCIAL MEDIA
59% of marketers
are using Social
Media for 6 hours
or more each
week.
- Social Media Examiner

9. “Build it and they will come” only works
in the movies. Social Media is a ‘built it’,
nurture it, engage them, and they may
come and stay” – Seth Godin

10. 2 BLOGGING
Marketers who have
prioritized blogging
are 13x more likely to
enjoy positive ROI.
-HubSpot State of Inbound, 2014

11. Blogging helps attract people to your site
and boosts your site’s authority.
Many blogging platforms help by giving
you tips on how to boost the performance
of your posts.

12. 3 OPTIMIZATION
69% of senior marketers are
currently allocating their digital
marketing funds to website
content development and
performance optimization.
-CMO Council

13. 4 SEO
SEO leads have a 14.6%
close rate, compared to
outbound leads which
have a 1.7% close rate
-blogforprofit.com

14. “The best place to hide a dead body is
page two of the Google search results.”
-Brian Clark (@Copyblogger)

15. 5 LEAD GENERATION
68% of B2B businesses use landing
pages to garner a new sales lead for
future conversion.
-MarketingSherpa

16. 79% of marketing leads never
convert into sales. Lack of
lead nurturing is the common
cause of this poor
performance.
6 LEAD MANAGEMENT
-MarketingSherpa

17. 7 LEAD MANGEMENT
Event-triggered marketing
can save 80% of your direct
mail budget
&
Companies that excel at
lead nurturing generate 50%
more sales ready leads at
33% lower cost.
- Forrester Research

18. “Not implementing a Marketing Automation solution
may be the ultimate career limiting move for today’s
marketers. If you haven’t gotten started you’re
already behind the 8 ball.”
- IDC Group

19. 8 MOBILE
45% of US businesses
are conducting some
form of mobile marketing
Mobile websites (70%),
mobile applications (55%),
and QR codes (49%) are
the most common tactics.
- StrongMail

20. - Carin van Vuuren, Usablenet
“As the consumer’s device of choice, mobile is almost
always on hand. But that doesn’t mean forcing them
to walk around with the entire website in your pocket.
Rather, the mobile experience needs to address the
context of a mobile user.”

21. 9 SALES ENABLEMENT
65% of sales reps
say that they can’t
find content to
send to prospects
- marketingtechblog

22. Sales enablement technologies can
help foster marketing and sales
alignment.

23. 10 EMAIL
59% of B2B marketers say email
is the most effective channel
for generating revenue
&
49% of B2B marketers spend
more time and resources on
email than on other channels.
-BtoB Magazine

24. “Email has the ability many
channels don’t: creating valuable,
personal touches- at scale”
– David Newman
(@dnewman)

25. 11 WEBINARS
60% of marketers use
webinars as part of their
content marketing
programs
- Content Marketing Institute

26. 12 ANALYTICS
CMOs report they
spend 8% of their
marketing budgets on
marketing analytics,
and expect to increase
this level in the next
three years.
- CMO Survey

27. “If you can’t measure it, you can’t
manage it”
- Peter Drucker

28. There’s a lot we do know about the
solutions marketers are using
today, BUT…

29. We want YOU to help us learn even more!
The survey will only take about 5 minutes, and we would love to hear
what technologies you use and why.
Take our Marketing
Technology survey now!