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12 Stats on How Marketing Technology is Changing the Game

HubSpot
HubSpot

Marketing leaders have to make tough decisions all the time about which tools and technologies will benefit their business. That's why we put together 12 statistics that show how different marketing technologies can make a difference for your company, and take your marketing efforts to the next level.

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12 STATS ON HOW
MARKETING TECHNOLOGY
IS CHANGING THE GAME
Which marketing technologies are you investing in?
Marketing leaders are tasked with making
tough decisions on which tools to allocate
budget to, and which technologies will be best
to help drive revenue.
Here’s something to help you decide.
12 STATS ON HOW MARKETING
TECHNOLOGY IS
CHANGING THE GAME
HELP US FIND OUT EVEN MORE
ABOUT WHAT TECHNOLOGY
MARKETERS ARE USING
Click here to take our
Marketing Technology
survey!
HELP US FIND OUT EVEN MORE
ABOUT WHAT TECHNOLOGY
MARKETERS ARE USING

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12 Stats on How Marketing Technology is Changing the Game

  • 1. 12 STATS ON HOW MARKETING TECHNOLOGY IS CHANGING THE GAME Which marketing technologies are you investing in?
  • 2. Marketing leaders are tasked with making tough decisions on which tools to allocate budget to, and which technologies will be best to help drive revenue.
  • 3. Here’s something to help you decide.
  • 4. 12 STATS ON HOW MARKETING TECHNOLOGY IS CHANGING THE GAME
  • 5. HELP US FIND OUT EVEN MORE ABOUT WHAT TECHNOLOGY MARKETERS ARE USING
  • 6. Click here to take our Marketing Technology survey! HELP US FIND OUT EVEN MORE ABOUT WHAT TECHNOLOGY MARKETERS ARE USING
  • 7. Click here to take our Marketing Technology survey! HELP US FIND OUT EVEN MORE ABOUT WHAT TECHNOLOGY MARKETERS ARE USING
  • 8. 1 SOCIAL MEDIA 59% of marketers are using Social Media for 6 hours or more each week. - Social Media Examiner
  • 9. “Build it and they will come” only works in the movies. Social Media is a ‘built it’, nurture it, engage them, and they may come and stay” – Seth Godin
  • 10. 2 BLOGGING Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. -HubSpot State of Inbound, 2014
  • 11. Blogging helps attract people to your site and boosts your site’s authority. Many blogging platforms help by giving you tips on how to boost the performance of your posts.
  • 12. 3 OPTIMIZATION 69% of senior marketers are currently allocating their digital marketing funds to website content development and performance optimization. -CMO Council
  • 13. 4 SEO SEO leads have a 14.6% close rate, compared to outbound leads which have a 1.7% close rate -blogforprofit.com
  • 14. “The best place to hide a dead body is page two of the Google search results.” -Brian Clark (@Copyblogger)
  • 15. 5 LEAD GENERATION 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. -MarketingSherpa
  • 16. 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. 6 LEAD MANAGEMENT -MarketingSherpa
  • 17. 7 LEAD MANGEMENT Event-triggered marketing can save 80% of your direct mail budget & Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. - Forrester Research
  • 18. “Not implementing a Marketing Automation solution may be the ultimate career limiting move for today’s marketers. If you haven’t gotten started you’re already behind the 8 ball.” - IDC Group
  • 19. 8 MOBILE 45% of US businesses are conducting some form of mobile marketing Mobile websites (70%), mobile applications (55%), and QR codes (49%) are the most common tactics. - StrongMail
  • 20. - Carin van Vuuren, Usablenet “As the consumer’s device of choice, mobile is almost always on hand. But that doesn’t mean forcing them to walk around with the entire website in your pocket. Rather, the mobile experience needs to address the context of a mobile user.”
  • 21. 9 SALES ENABLEMENT 65% of sales reps say that they can’t find content to send to prospects - marketingtechblog
  • 22. Sales enablement technologies can help foster marketing and sales alignment.
  • 23. 10 EMAIL 59% of B2B marketers say email is the most effective channel for generating revenue & 49% of B2B marketers spend more time and resources on email than on other channels. -BtoB Magazine
  • 24. “Email has the ability many channels don’t: creating valuable, personal touches- at scale” – David Newman (@dnewman)
  • 25. 11 WEBINARS 60% of marketers use webinars as part of their content marketing programs - Content Marketing Institute
  • 26. 12 ANALYTICS CMOs report they spend 8% of their marketing budgets on marketing analytics, and expect to increase this level in the next three years. - CMO Survey
  • 27. “If you can’t measure it, you can’t manage it” - Peter Drucker
  • 28. There’s a lot we do know about the solutions marketers are using today, BUT…
  • 29. We want YOU to help us learn even more! The survey will only take about 5 minutes, and we would love to hear what technologies you use and why. Take our Marketing Technology survey now!