q Create a campaign for every organizational goal or project.
q Use keywords research tools to expand your list of core words.
q Use all 3 match type options for broad match, “phrase match” & [exact match]
or higher volume keywords.
q Write eﬀective and succinct copy.
q Drop users on the most relevant pages within your website.
q Keep subscription and contact us forms as short as possible.
q Direct traﬃc to a targeted landing page vs. you homepage.
q Use statistics to introduce the problem.
q Share information that potential supporters want.
q Keep forms as short as possible (4 ﬁelds is ideal).
Google Grants Campaign Checklist: