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q  Create a campaign for 10 Tips for Success with Google Grants


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q  Create a campaign for every organizational goal or project.
q  Use keywords research tools to expand your list of core words.
q  Use all 3 match type options for broad match, “phrase match” & [exact match]
or higher volume keywords.
q  Write effective and succinct copy.
q  Drop users on the most relevant pages within your website.
q  Keep subscription and contact us forms as short as possible.
q  Direct traffic to a targeted landing page vs. you homepage.
q  Use statistics to introduce the problem.
q  Share information that potential supporters want.
q  Keep forms as short as possible (4 fields is ideal).
Google Grants Campaign Checklist: