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US Twitter users are more
educated ! than the general population. 33% 30% MONTHLY TWITTER USERS 18+ TOTAL POPULATION 18+ 23% 23% 19% 17% 16% 13% 12% 8% ADVANCED DEGREE SOME GRADUATE CREDITS 4-YR COLLEGE 1-3 YRS OF COLLEGE HIGH SCHOOL/LESS6 SOURCE: EDISON RESEARCH, 2010
US Twitter users have higher
incomes! than the general population. 23% MONTHLY TWITTER USERS 18+ 20% 20% TOTAL POPULATION 18+ 17% 15% 14% 13% 11% 10% 8% >$100K $75K - $100K $50K - $75K $25K-$50K UNDER $25K7 SOURCE: EDISON RESEARCH, 2010
US Twitter users tend to
be “early adopters.” TOTAL POPULATION 12+ 10% MONTHLY TWITTER USERS 12+ AMONG THE 1ST TO BUY/TRY NEW PRODUCTS 19% 12% BUY/TRY NEW PRODUCTS BEFORE OTHERS, NOT FIRST 25% 27% BUY/TRY NEW PRODUCTS SAME AS OTHERS 29% 24% BUY/TRY NEW PRODUCTS AFTER OTHERS, NOT LAST 16% 25% USUALLY LAST TO KNOW TO TRY/BUY NEW PRODUCTS 11%8 SOURCE: EDISON RESEARCH, 2010
Twitter plays an active role
! in purchasing decisions. “I USE TWITTER TO...” LEARN ABOUT PRODUCTS/SERVICES 42% PROVIDE OPINIONS ABOUT PRODUCTS/ SERVICES 41% ASK FOR OPINIONS ABOUT PRODUCTS/ SERVICES 31% LOOK FOR DISCOUNTS/SALES 28% PURCHASE PRODUCTS/SERVICES 21% SEEK CUSTOMER SUPPORT 19%9 SOURCE: EDISON RESEARCH, 2010
67% of US Twitter users
are ! more likely to buy brands they follow. “FOLLOWING A BRAND ! ON TWITTER MAKES ME MORE LIKELY TO BUY THAT BRAND.” NO NOT SURE 23% 10% YES, FOR A FEW BRANDS YES, FOR MANY BRANDS 42% 25%10 SOURCES: CHADWICK MARTIN BAILEY & IMODERATE RESEARCH TECHNOLOGIES, FEBRUARY 2010
Companies that use Twitter !
average 2x more leads/month ! than those that do not. 86 USE TWITTER DON’T USE TWITTER # OF MEDIAN MONTHLY LEADS 43 31 15 10 5 <11 EMPLOYEES 11-50 EMPLOYEES >50 EMPLOYEES11 SOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, M,ARCH 2010
DATA SOURCES: SLIDE SOURCE, DATE
URL 2 & 5 RJ METRICS, JANUARY 2010 HTTP://THEMETRICSYSTEM.RJMETRICS.COM/2010/01/26/NEW-DATA-ON- TWITTERS-USERS-AND-ENGAGEMENT/ 3 TWITTER, MARCH 2011 HTTP://BLOG.TWITTER.COM/2011/03/NUMBERS.HTML 4, 6-9 EDISON RESEARCH, APRIL 2010 HTTP://WWW.EDISONRESEARCH.COM/TWITTER_USAGE_2010.PHP 10 CHADWICK MARTIN BAILEY & IMODERATE HTTP://TOTALACCESS.EMARKETER.COM/CHART.ASPX?DSNAV=NR:P_ID: RESEARCH TECHNOLOGIES 93984 11 HUBSPOT, MARCH 2010 HTTP://BIT.LY/CVMPKN IMAGE ON SLIDE 2 BY NETZKOBOLD ON FLICKR IMAGE ON SLIDE 3 BY ETGEEK ERIC ON FLICKR12