1. 10
Do’s &
Don’ts
For Using Stock
Photos in Your
Marketing.

2. When I say “STOCK PHOTO,”

3. When I say “STOCK PHOTO,”
what’s the first thing that comes to
mind?

4. This?

5. This?

6. This?

7. We get it.

8. We get it.
Stock photos can be
totally awkward.

9. Or totally awesome
(depending on how you use them.)

10. That’s why we want to share …

11. 10
Do’s & Don’ts
For Using Stock Photos
in Your Marketing.

12. Don’t
Use images just for the
sake of using images.
1

13. [INSERT RANDOM IMAGE HERE].

14. [INSERT RANDOM IMAGE HERE].
(Yep. That was
random.)

15. 1
Do
Use images that
complement your content.

17. Ducks
“following.”

18. Ducks
“following.”
Insiders
worth
following.

19. A
T
!
A
-D
Ducks
“following.”
Insiders
worth
following.

20. Don’t
Use generic photos
without adding context.
2

21. Hmm … I guess
this one will
have to do.

22. 2
Do
Modify the image to fit
your specific content.

24. Try adding text to
your image.

25. Try adding text to
your image.
(It helps the reader
connect the dots.)

26. Don’t
Use photos your target
buyer can’t relate to.
3

28. What do you
think goes in
here?

29. What do you
think goes in
here?
(Probably not this.)

30. 3
Do
Use photos that align with
your buyer personas.

32. Instead,
try this.

33. Instead,
try this.
Click here to download
this photo for free:
http://hub.am/167hHSj

34. Don’t
Overcomplicate the
modification process.
4

36. Photoshop isn’t
always necessary.

37. 4
Do
Use PowerPoint
whenever you can.

39. Here’s a stock
photo that was
modified using
PowerPoint.

40. Here’s a stock
photo that was
modified using
PowerPoint.
(Seriously.)

41. Learn more:
[Free PowerPoint
Template]: 50
Customizable Callsto-Action
Download at:
http://hub.am/17giKAa

42. Don’t
Feel like you need to
use the whole photo.
5

44. Don’t want this
coffee mug in
here?

45. Don’t want this
coffee mug in
here?
(Cut it out.)

46. This blog post will
show you how:
http://hub.am/167iCly
Don’t want this
coffee mug in
here?
(Cut it out.)

47. 5
Do
Crop, collage, and
experiment.

49. Here’s a collage we
created to use for a
Facebook cover image.

50. Here’s a collage we
created to use for a
Facebook cover image.
Click here to download
these photos for free:
http://hub.am/1afywd6

51. Need help?

52. Need help?
We have free templates
for creating social media
cover images.

53. Download them here:
http://hub.am/19BIk29

54. Don’t
Use stock photos for
every photo, ever.
6

56. Don’t be
this guy.

57. 6
Do
Experiment with Instagram
and real snapshots.

59. We took these
using Instagram.

60. We took these
using Instagram.
(Pretty cool, right?)

61. Don’t
Ignore your
background.
7

62. Hello … ?
Anyone there?

63. Hello … ?
Anyone there?
(Guess not.)

64. 7
Do
Remember that your
background needs love, too.

66. Here’s a photo
from our holiday
collection.

67. Here’s a photo
from our holiday
collection.
(We used it as a background
and added text on top.)

68. 200+ Holiday Stock Photos
($1,500 value, for free)
Click to download: http://hub.am/1afz56Z

69. Don’t
Get too comfortable
with your marketing.
8

70. We took these
using Instagram.
(Pretty cool, right?)

71. NO. STOP IT.

72. 8
Do
A/B test your marketing
using images.

73. Version 1.

74. Version 1.
Version 2.

75. Version 1.
Version 2.
(Ooh, look how fun A/B
testing can be!)

76. Don’t
Forget to add alt text
to your images.
9

78. This is alt text.

79. 9
Do
Optimize your images
for search.

81. Like this.

82. Like this.
This blog post will
show you how:
http://hub.am/1afzW7t

83. Don’t
Assume all stock
photos are cheesy.
10

85. Like this.

86. 10
Do
Find stock photos that work
for you & your business.

94. 160 Free Business-Themed Stock Photos
(No royalties, no fees, no worries)
Click to download: http://hub.am/19BJB9r

95. The moral of the story?

96. Don’t get stuck
using stock photos
the wrong way.

97. Do use stock
photos to
enhance your
marketing
campaigns.

98. Learn more:
Click to download: http://hub.am/1afASss

99. Thanks.