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10 Do's and Don'ts for Using Stock Photos in Your Marketing

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Do you know how to use stock photos in your marketing? Check out this SlideShare to find out what you should -- and shouldn't -- be doing.

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10 Do's and Don'ts for Using Stock Photos in Your Marketing

  1. 1. 10 Do’s & Don’ts For Using Stock Photos in Your Marketing.
  2. 2. When I say “STOCK PHOTO,”
  3. 3. When I say “STOCK PHOTO,” what’s the first thing that comes to mind?
  4. 4. This?
  5. 5. This?
  6. 6. This?
  7. 7. We get it.
  8. 8. We get it. Stock photos can be totally awkward.
  9. 9. Or totally awesome (depending on how you use them.)
  10. 10. That’s why we want to share …
  11. 11. 10 Do’s & Don’ts For Using Stock Photos in Your Marketing.
  12. 12. Don’t Use images just for the sake of using images. 1
  13. 13. [INSERT RANDOM IMAGE HERE].
  14. 14. [INSERT RANDOM IMAGE HERE]. (Yep. That was random.)
  15. 15. 1 Do Use images that complement your content.
  16. 16. Ducks “following.”
  17. 17. Ducks “following.” Insiders worth following.
  18. 18. A T ! A -D Ducks “following.” Insiders worth following.
  19. 19. Don’t Use generic photos without adding context. 2
  20. 20. Hmm … I guess this one will have to do.
  21. 21. 2 Do Modify the image to fit your specific content.
  22. 22. Try adding text to your image.
  23. 23. Try adding text to your image. (It helps the reader connect the dots.)
  24. 24. Don’t Use photos your target buyer can’t relate to. 3
  25. 25. What do you think goes in here?
  26. 26. What do you think goes in here? (Probably not this.)
  27. 27. 3 Do Use photos that align with your buyer personas.
  28. 28. Instead, try this.
  29. 29. Instead, try this. Click here to download this photo for free: http://hub.am/167hHSj
  30. 30. Don’t Overcomplicate the modification process. 4
  31. 31. Photoshop isn’t always necessary.
  32. 32. 4 Do Use PowerPoint whenever you can.
  33. 33. Here’s a stock photo that was modified using PowerPoint.
  34. 34. Here’s a stock photo that was modified using PowerPoint. (Seriously.)
  35. 35. Learn more: [Free PowerPoint Template]: 50 Customizable Callsto-Action Download at: http://hub.am/17giKAa
  36. 36. Don’t Feel like you need to use the whole photo. 5
  37. 37. Don’t want this coffee mug in here?
  38. 38. Don’t want this coffee mug in here? (Cut it out.)
  39. 39. This blog post will show you how: http://hub.am/167iCly Don’t want this coffee mug in here? (Cut it out.)
  40. 40. 5 Do Crop, collage, and experiment.
  41. 41. Here’s a collage we created to use for a Facebook cover image.
  42. 42. Here’s a collage we created to use for a Facebook cover image. Click here to download these photos for free: http://hub.am/1afywd6
  43. 43. Need help?
  44. 44. Need help? We have free templates for creating social media cover images.
  45. 45. Download them here: http://hub.am/19BIk29
  46. 46. Don’t Use stock photos for every photo, ever. 6
  47. 47. Don’t be this guy.
  48. 48. 6 Do Experiment with Instagram and real snapshots.
  49. 49. We took these using Instagram.
  50. 50. We took these using Instagram. (Pretty cool, right?)
  51. 51. Don’t Ignore your background. 7
  52. 52. Hello … ? Anyone there?
  53. 53. Hello … ? Anyone there? (Guess not.)
  54. 54. 7 Do Remember that your background needs love, too.
  55. 55. Here’s a photo from our holiday collection.
  56. 56. Here’s a photo from our holiday collection. (We used it as a background and added text on top.)
  57. 57. 200+ Holiday Stock Photos ($1,500 value, for free) Click to download: http://hub.am/1afz56Z
  58. 58. Don’t Get too comfortable with your marketing. 8
  59. 59. We took these using Instagram. (Pretty cool, right?)
  60. 60. NO. STOP IT.
  61. 61. 8 Do A/B test your marketing using images.
  62. 62. Version 1.
  63. 63. Version 1. Version 2.
  64. 64. Version 1. Version 2. (Ooh, look how fun A/B testing can be!)
  65. 65. Don’t Forget to add alt text to your images. 9
  66. 66. This is alt text.
  67. 67. 9 Do Optimize your images for search.
  68. 68. Like this.
  69. 69. Like this. This blog post will show you how: http://hub.am/1afzW7t
  70. 70. Don’t Assume all stock photos are cheesy. 10
  71. 71. Like this.
  72. 72. 10 Do Find stock photos that work for you & your business.
  73. 73. 160 Free Business-Themed Stock Photos (No royalties, no fees, no worries) Click to download: http://hub.am/19BJB9r
  74. 74. The moral of the story?
  75. 75. Don’t get stuck using stock photos the wrong way.
  76. 76. Do use stock photos to enhance your marketing campaigns.
  77. 77. Learn more: Click to download: http://hub.am/1afASss
  78. 78. Thanks.

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