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10 

Do’s &
Don’ts

For Using Stock
Photos in Your
Marketing.
When I say “STOCK PHOTO,”
When I say “STOCK PHOTO,” 
what’s the first thing that comes to
mind?
This?
This?
This?
We get it.
We get it.
Stock photos can be
totally awkward.
Or totally awesome 

(depending on how you use them.)
That’s why we want to share …
10 

Do’s & Don’ts

For Using Stock Photos
in Your Marketing.
Don’t

Use images just for the
sake of using images.

1
[INSERT RANDOM IMAGE HERE].
[INSERT RANDOM IMAGE HERE].
(Yep. That was
random.)
1 
 Do

Use images that
complement your content.
Ducks
“following.”
Ducks
“following.”
Insiders
worth
following.
A
T

!
A
-D

Ducks
“following.”
Insiders
worth
following.
Don’t

Use generic photos
without adding context.

2
Hmm … I guess
this one will
have to do.
2 
 Do

Modify the image to fit
your specific content.
Try adding text to
your image.
Try adding text to
your image.

(It helps the reader
connect the dots.)
Don’t

Use photos your target
buyer can’t relate to.

3
What do you
think goes in
here?
What do you
think goes in
here?

(Probably not this.)
3 
 Do

Use photos that align with
your buyer personas.
Instead, 
try this.
Instead, 
try this.

Click here to download
this photo for free: 
http://hub.am/167hHSj
Don’t

Overcomplicate the
modification process.

4
Photoshop isn’t
always necessary.
4 
 Do

Use PowerPoint
whenever you can.
Here’s a stock
photo that was
modified using
PowerPoint.
Here’s a stock
photo that was
modified using
PowerPoint.

(Seriously.)
Learn more:
[Free PowerPoint
Template]: 50
Customizable Callsto-Action
Download at:
http://hub.am/17giKAa
Don’t

Feel like you need to
use the whole photo.

5
Don’t want this
coffee mug in
here?
Don’t want this
coffee mug in
here?

(Cut it out.)
This blog post will
show you how: 
http://hub.am/167iCly

Don’t want this
coffee mug in
here?

(Cut it out.)
5 
 Do

Crop, collage, and
experiment.
Here’s a collage we
created to use for a
Facebook cover image.
Here’s a collage we
created to use for a
Facebook cover image.

Click here to download
these photos for free: 
http://hub....
Need help?
Need help?
We have free templates
for creating social media
cover images.
Download them here:
http://hub.am/19BIk29
Don’t

Use stock photos for
every photo, ever.

6
Don’t be
this guy.
6 
 Do

Experiment with Instagram
and real snapshots.
We took these
using Instagram.
We took these
using Instagram.

(Pretty cool, right?)
Don’t

Ignore your
background.

7
Hello … ? 
Anyone there?
Hello … ? 
Anyone there?

(Guess not.)
7 
 Do

Remember that your
background needs love, too.
Here’s a photo
from our holiday
collection.
Here’s a photo
from our holiday
collection.

(We used it as a background
and added text on top.)
200+ Holiday Stock Photos
($1,500 value, for free)

Click to download: http://hub.am/1afz56Z
Don’t

Get too comfortable
with your marketing.

8
We took these
using Instagram.

(Pretty cool, right?)
NO. STOP IT.
8 
 Do

A/B test your marketing
using images.
Version 1.
Version 1.

Version 2.
Version 1.

Version 2.
(Ooh, look how fun A/B
testing can be!)
Don’t

Forget to add alt text
to your images.

9
This is alt text.
9 
 Do

Optimize your images
for search.
Like this.
Like this.
This blog post will
show you how: 
http://hub.am/1afzW7t
Don’t

Assume all stock
photos are cheesy.

10
Like this.
10 
 Do

Find stock photos that work
for you & your business.
160 Free Business-Themed Stock Photos
(No royalties, no fees, no worries)

Click to download: http://hub.am/19BJB9r
The moral of the story?
Don’t get stuck
using stock photos
the wrong way.
Do use stock
photos to
enhance your
marketing
campaigns.
Learn more:

Click to download: http://hub.am/1afASss
Thanks.
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
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10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 1 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 2 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 3 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 4 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 5 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 6 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 7 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 8 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 9 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 10 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 11 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 12 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 13 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 14 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 15 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 16 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 17 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 18 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 19 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 20 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 21 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 22 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 23 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 24 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 25 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 26 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 27 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 28 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 29 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 30 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 31 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 32 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 33 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 34 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 35 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 36 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 37 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 38 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 39 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 40 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 41 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 42 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 43 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 44 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 45 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 46 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 47 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 48 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 49 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 50 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 51 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 52 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 53 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 54 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 55 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 56 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 57 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 58 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 59 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 60 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 61 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 62 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 63 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 64 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 65 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 66 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 67 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 68 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 69 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 70 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 71 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 72 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 73 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 74 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 75 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 76 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 77 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 78 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 79 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 80 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 81 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 82 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 83 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 84 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 85 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 86 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 87 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 88 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 89 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 90 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 91 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 92 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 93 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 94 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 95 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 96 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 97 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 98 10 Do's and Don'ts for Using Stock Photos in Your Marketing Slide 99
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10 Do's and Don'ts for Using Stock Photos in Your Marketing

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10 Do's and Don'ts for Using Stock Photos in Your Marketing

  1. 1. 10 Do’s & Don’ts For Using Stock Photos in Your Marketing.
  2. 2. When I say “STOCK PHOTO,”
  3. 3. When I say “STOCK PHOTO,” what’s the first thing that comes to mind?
  4. 4. This?
  5. 5. This?
  6. 6. This?
  7. 7. We get it.
  8. 8. We get it. Stock photos can be totally awkward.
  9. 9. Or totally awesome (depending on how you use them.)
  10. 10. That’s why we want to share …
  11. 11. 10 Do’s & Don’ts For Using Stock Photos in Your Marketing.
  12. 12. Don’t Use images just for the sake of using images. 1
  13. 13. [INSERT RANDOM IMAGE HERE].
  14. 14. [INSERT RANDOM IMAGE HERE]. (Yep. That was random.)
  15. 15. 1 Do Use images that complement your content.
  16. 16. Ducks “following.”
  17. 17. Ducks “following.” Insiders worth following.
  18. 18. A T ! A -D Ducks “following.” Insiders worth following.
  19. 19. Don’t Use generic photos without adding context. 2
  20. 20. Hmm … I guess this one will have to do.
  21. 21. 2 Do Modify the image to fit your specific content.
  22. 22. Try adding text to your image.
  23. 23. Try adding text to your image. (It helps the reader connect the dots.)
  24. 24. Don’t Use photos your target buyer can’t relate to. 3
  25. 25. What do you think goes in here?
  26. 26. What do you think goes in here? (Probably not this.)
  27. 27. 3 Do Use photos that align with your buyer personas.
  28. 28. Instead, try this.
  29. 29. Instead, try this. Click here to download this photo for free: http://hub.am/167hHSj
  30. 30. Don’t Overcomplicate the modification process. 4
  31. 31. Photoshop isn’t always necessary.
  32. 32. 4 Do Use PowerPoint whenever you can.
  33. 33. Here’s a stock photo that was modified using PowerPoint.
  34. 34. Here’s a stock photo that was modified using PowerPoint. (Seriously.)
  35. 35. Learn more: [Free PowerPoint Template]: 50 Customizable Callsto-Action Download at: http://hub.am/17giKAa
  36. 36. Don’t Feel like you need to use the whole photo. 5
  37. 37. Don’t want this coffee mug in here?
  38. 38. Don’t want this coffee mug in here? (Cut it out.)
  39. 39. This blog post will show you how: http://hub.am/167iCly Don’t want this coffee mug in here? (Cut it out.)
  40. 40. 5 Do Crop, collage, and experiment.
  41. 41. Here’s a collage we created to use for a Facebook cover image.
  42. 42. Here’s a collage we created to use for a Facebook cover image. Click here to download these photos for free: http://hub.am/1afywd6
  43. 43. Need help?
  44. 44. Need help? We have free templates for creating social media cover images.
  45. 45. Download them here: http://hub.am/19BIk29
  46. 46. Don’t Use stock photos for every photo, ever. 6
  47. 47. Don’t be this guy.
  48. 48. 6 Do Experiment with Instagram and real snapshots.
  49. 49. We took these using Instagram.
  50. 50. We took these using Instagram. (Pretty cool, right?)
  51. 51. Don’t Ignore your background. 7
  52. 52. Hello … ? Anyone there?
  53. 53. Hello … ? Anyone there? (Guess not.)
  54. 54. 7 Do Remember that your background needs love, too.
  55. 55. Here’s a photo from our holiday collection.
  56. 56. Here’s a photo from our holiday collection. (We used it as a background and added text on top.)
  57. 57. 200+ Holiday Stock Photos ($1,500 value, for free) Click to download: http://hub.am/1afz56Z
  58. 58. Don’t Get too comfortable with your marketing. 8
  59. 59. We took these using Instagram. (Pretty cool, right?)
  60. 60. NO. STOP IT.
  61. 61. 8 Do A/B test your marketing using images.
  62. 62. Version 1.
  63. 63. Version 1. Version 2.
  64. 64. Version 1. Version 2. (Ooh, look how fun A/B testing can be!)
  65. 65. Don’t Forget to add alt text to your images. 9
  66. 66. This is alt text.
  67. 67. 9 Do Optimize your images for search.
  68. 68. Like this.
  69. 69. Like this. This blog post will show you how: http://hub.am/1afzW7t
  70. 70. Don’t Assume all stock photos are cheesy. 10
  71. 71. Like this.
  72. 72. 10 Do Find stock photos that work for you & your business.
  73. 73. 160 Free Business-Themed Stock Photos (No royalties, no fees, no worries) Click to download: http://hub.am/19BJB9r
  74. 74. The moral of the story?
  75. 75. Don’t get stuck using stock photos the wrong way.
  76. 76. Do use stock photos to enhance your marketing campaigns.
  77. 77. Learn more: Click to download: http://hub.am/1afASss
  78. 78. Thanks.
  • SaravananVenkatachal12

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Do you know how to use stock photos in your marketing? Check out this SlideShare to find out what you should -- and shouldn't -- be doing.

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