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Out of the millions of websites analyzed through MarketingGrader, only 26% received a passing grade. Why do so many websites fall short? In this @hubspot presentation, we've uncovered the top 10 reasons most websites fail. Read more about it here: http://bit.ly/website-fails
Out of the millions of websites analyzed through MarketingGrader, only 26% received a passing grade. Why do so many websites fall short? In this @hubspot presentation, we've uncovered the top 10 reasons most websites fail. Read more about it here: http://bit.ly/website-fails
Few websites tailor the experience
to a visitor’s digital body language. Non- contextual marketing is death by 1,000 clicks. Even the big guys are at fault …
Whether it’s their name, industry,
or even where they are in the buying cycle, show visitors that you know them. Like this … The best websites are personalized.
LEARN MORE: How To Use
Dynamic Content For Better Conversions Download at: http://bit.ly/dynamic-ebook
By 2014, more people will
access the web via mobile than PC. Still, 46% of mobile users have difficulty interacting with websites. No surprise when content and links are this small …
62% of companies that designed
a website specifically for mobile increased sales. Go mobile, like these guys … The best websites are optimized for any device.
Don’t use animation unless it
really helps. And keep it simple, like this pleasant little doodle … The best websites use animation as a way to improve the experience, not distract from it.
Being too clever leads to
confusion. Being clear leads to credibility, conversation, and conversion. Be transparent, like this … The best websites answer “what can you do for me?”
If all you do is
talk about yourself, your site turns into brochure-wear. No one cares about how many awards you’ve won or how awesome you are …
Be a thought leader through
blogging, videos, whitepapers, and other resources that are educational or entertaining. These guys get it … The best websites publish valuable content often.
The goal of a web
page is simple: to get visitors to take the next logical step. If you give too many options, visitors will only hit the back-button. Like this….
The best websites don’t make
visitors think. Whether they take the form of text links, images, or buttons, calls-to-action are what motivate and direct your visitors to keep moving forward.
Interruptive website elements, such as
ads, pop-ups, unexpected media, or deceptive links, are like telemarketers during dinner. They interfere with what people want to consume.
If you want to improve
website engagement, don’t interrupt it. If you must use advertising, consider native where it is more relevant and less obtrusive. The best websites don’t interrupt the experience.