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WEBINAR -- It’s Google Algo Update Season: What You Need To Know


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Learn About Google’s New Algorithm Updates

Over the past few years Google has settled into a May / October algorithm update and refresh calendar. Panda 4.2 rolled out in July which is unusual for Google but a reminder that other updates will be rolling out soon.

Come hear what we know and learn how to reduce the chance that your rankings will be impacted. Mark your calendar for our next webinar where you will learn more about Panda 4.2 and ways that you can help your rankings with these changes.

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WEBINAR -- It’s Google Algo Update Season: What You Need To Know

  1. 1. Panda 4.2 & More August 20, 2015
  2. 2. Agenda ● Primary algorithm versus Panda/Penguin (secondary) rank and devalue algo ● Update or Refresh ● Panda History ● Penguin History ○ It’s been almost 2 years. Penguin in 2013 was a bloodbath and 2014 wasn’t that bad ● Be familiar with webmaster terms of service. Read our take on it. ● Local Pack Updates ● New referral program
  3. 3. Algorithm Updates and Refreshes ● Update - the components and weighting of the algorithm change ○ Algo 1 = 2x + y = answer ○ Algo 2 = 3x + y + 2z = answer ○ When an algorithm is updated the calculation changes and all of the data is run again. ● Refresh - the algorithm doesn’t change but all current data is rerun ○ Results can be different because data has changed since last update.
  4. 4. Panda History ● What is it? Crack down on thin content, content farms, sites with high ad-to-content ratios, and a number of other quality issues. ● Who was most impacted? Affiliate sites and sites like ehow with duplicate and thin content. Big losers were Ezinearticles, Hubpages, Mahalo ● When did it launch? ○ February 2011 ○ Last refresh 9/2014 (4.1) ● What is notable about 4.2? ○ We saw some ranking fluctuations but then a recovery. Wider Internet has not seen big changes.
  5. 5. Penguin History ● What is it? Over-optimization filters that devalue links to a website that do not meet Google Webmaster Guidelines ● Who was impacted? Many small business websites especially ones without diverse link profiles ● When did it launch? ○ April 2012 ○ Refresh 10/2013 update, 10/2014 refresh now in “Everflux” ● It’s been almost 2 years. Penguin in 2013 was a bloodbath and 2014 wasn’t that bad
  6. 6. Give and Take Algorithms ● Primary algorithm ○ Reads main signals and Gives rankings ● Penguin / Panda ○ Looks for over- optimization or thin content and Adjusts / Decreases rankings ● Stay up-to-date
  7. 7. How to reduce risk? ● Be Familiar with the Webmaster Guidelines ● Diversify and seek quality ○ Premium Writer ○ Featured News ○ Onsite Content ○ Visual Assets and Videos ○ Local outreach (little league / chamber) ○ Supplement with PPC / Social ● Make informed decisions based on your tolerance for risk
  8. 8. Google Webmaster Guidelines ● Best way to avoid issues is to understand the Google Webmaster Guidelines ● Read our FAQ ● Make an informed decision
  9. 9. Ranking Factors 2015
  10. 10. Local Pack Shakeup
  11. 11. Local Pack Shakeup ● Shows 3 results instead of 7 ● Implications ○ Some clients will see drop in rankings (due to spots on page) ○ Google pushing people towards Adwords ○ Push local businesses to specialize (emergency dentist instead of dentist) you-can-win
  12. 12. Referral Program ● We’ll pay you $1,000 cash when you refer a new reseller to us. Here’s how it works: ○ The individual/firm you refer* to us signs up for our Reseller Program. ○ The new reseller bills $1,000 with HubShout for three consecutive months. ○ We pay you $1,000 in cash. ● Check your email for the link!
  13. 13. Questions?