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Мультискрин-сервисы и гибридная ТВ-платформа Huawei

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Спрос на видеоконтент и видеосервисы постоянно растет, а вместе с ним растут и возможности провайдеров, обеспечивающих удовлетворение этого спроса. Как построить успешный бизнес на видеобуме и почему именно компания Huawei способна стать лучшим партнером в этом деле — об этом наша презентация.

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Мультискрин-сервисы и гибридная ТВ-платформа Huawei

  1. 1. HUAWEI TECHNOLOGIES CO., LTD. www.huawei.com MULTISCREEN SERVICES AND SECOND SCREEN - The real multi screen service via Huawei Hybrid TV platform
  2. 2. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 2 Agenda 1. Video Industry Trend & Huawei Vision 2. TV Everywhere & Multi-screen 3. Huawei Hybrid Video Solution
  3. 3. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 3 How to Develop a Sustainable Video Business Video represents 80% of traffic Yet only produces 1.6% of revenue •How to attract more customers? •How to increase video content revenue? •How to maximize customer lifetime value?
  4. 4. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 4 Finding #1: Multi-Screen User Experience – Google Study
  5. 5. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 5 • Cloud • Pipe • Terminal Various content delivery channels and service platforms >10M broadband access is popular Client Device get smart and diversified OTT Servic e Platfor m App Storefro nt Communica tion Yesterday:Pay TV is stable business Today: Pipe and Terminal cause more innovation Q4/ 201 1 201 7- 202 2 2.3 Mbp s >10 Mbps Finding #2: One Point Access, Enjoy Cloud Services
  6. 6. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 6 More Smart Devices Government & Public Cloud Services Technology Savvy Driving Change in Business B2B B2C B2G Big Data and User Profiling “Always On” Personally Connected “On Demand” The lines between Industries are blurring More Data ….. More Content & Applications Socially Engaged Finding #3: Everything will be connected
  7. 7. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 7 Telco operator - Service Bundle Broadband, Mobile, IPTV & TV Everywhere CE Vendor - User Experience Multi-screen collaboration, Cloud/Terminal cooperation MSO/Satellite Operator - Service Bundle VOD, TV Everywhere Hybrid(DVB+OTT), extend coverage CD N OTT SP - Cloud service Public Internet Finding #4: Fierce Competition between the 4 kinds of Video Players
  8. 8. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 8 Our Vision: An Unified, Open Platform is the future • Multi-network, multi-video format for IPTV and OTT • DLNA based home network • Open platform for TV VAS A leading hybrid video solution supporting seamless interconnection in a home network. An open service deployment platform for 3rd party video applications. • A PaaS platform with GUI tool supporting 3rd party Video Service • Creative user experience based on NLP(Nature Language Processing) and Internet Convergence • Enhanced home network supporting M2M A carrier’s smart home platform to mashup vertical home services for an unified experience. • A open platform for the integration of 3rd party home service • Seamless sharing and control across the home network and Internet Unified Openness Convergence Interconnection Innovation
  9. 9. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 9 Agenda 1. Video Industry Trend & Huawei Vision 2. TV Everywhere & Multi-screen 3. Huawei Hybrid Video Solution
  10. 10. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 10 Why: OTT means widen Coverage, more Revenue Adaptive to All Network Environment Attract user form other operator Expend Video from TV to Multi-Screen Integrate More VAS to enhance Stickiness InternetIP Video Platform IP Network OLT HG DSLAMONU Http streaming IP Video Platform IP Network OLT HG DSLAMONUIPTV RTSP 2M/8M OTT Adaptive Streaming 300K/500K/1M/1.5M IPTV STB iPad iPhone IPTV STB IP Video Platform IP Network HG DSLAMOTT Adaptive Streaming 300K/500K/1M/1.5M PC iPad iPhone IP Video Platform IP Network HG DSLAM OTT Adaptive Streaming 300K/500K/1M/1.5M PC iPad iPhone HG DSLAM PC iPad iPhone IP Network IPTV Runs on high way Now OTT adaptive to all road environment
  11. 11. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 11 Video’s Consumption Habits, OTT increasing dramatically
  12. 12. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 12 Case 1: OTT & Multi-Screen to Increase Revenue Source: AT&T Quarterly Earnings — 2Q 2014 2006 2012 2010 Started IPTV service Multi-screen Experience Triple Play: Voice+Data+TV Achievements 25% UP U-verse revenue increased 25% YoY 190,000 190,000 U-verse TV adds quarterly 97% Bundled 97% video users subscribe bundle service $170+ Triple Play bundle have ARPU of >$170 Loyalty significantly strong than standalone services AT&T to increase ARPU and reduce churn ratio with U-verse OTT strategy
  13. 13. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 13 Case 2: Magyar Telekom OTT to Increase ARPU Live TV VOD over HTTP Streaming Internet • Challenge of Magyar Telekom Keep customer base in the tight competition Hard to increase the ARPU No Multi-screen solution • Solution DVB+OTT Unified Platform, Smoothly Evolution HTTP streaming over internet, no requirement for network • Benefits OTT Multi-Screen increase ARPU 9.5% , reduce churn ration 20% Magyar Telekom leverage content value via multi-screen to increase ARPU
  14. 14. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 14 Case3: TM OTT to Increase Subscriber Coverage Video Anywhere, Any Device , expand service to low broadband user via OTT Technology Headend (ATEME) BOSS (NOVA) NMS 3rd Part VAS Server IPTV Edge Node * 4 VM CA OTT Edge Node * 1 Irdeto CA IPTV STB Home GatewayHome Gateway OTT STB Browser plug-in on PC iPad/ iphone Andriod Phone/P ad Unified platform FTTX(IPTV) ADSL(O TT) • Challenge of TM Over 3M ADSL subscriber has only average 1.5-2Mbps bandwidth, NOT able to provide IPTV • Solution An Unified Platform to provide TV service over ADSL(internet) network through OTT (HTTP adaptive streaming) • Benefits Provide TV service through OTT technology to cover more subscribers, increase 500K subs in two year
  15. 15. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 15 Case 4: OTT Cooperation to Boost FTTX growth 720P 1080P 4K Time Video Pay for Broadband and HD content Revenue Sharing Operator 3rd Party OTT 4M 8M 100M Time Bandwidth 20M Revenue Sharing or Access Fees HD/Ultra-HD Content, bandwidth requirement more than 5MbPS Upgrade bandwidth plan Subscriber ■ Boost FTTX penetration from 3% to 15%(>50Mbps) 1. Increase revenue 2. Improve branding 3. Extend user base Increased ARPU Tianjin Unicom boost high speed internet subs and user stickiness via OTT corporation strategy
  16. 16. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 16 Agenda 1. Video Industry Trend & Huawei Vision 2. TV Everywhere & Multi-screen 3. Huawei Hybrid Video Solution
  17. 17. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 17 Unified platform: IPTV+ DVB-C+ OTT/Multi- screen unified platform to cover multiple network and building openness Tablet Connect TV PC Hybrid STBMobile OTT STB IPTV STB Internet Managed Network Cable Network Content aggregation Social TVInternet Application More Content Sources  Cloud platforms  OTT aggregation  Social networking Convergent Technologies  Unified CDN  MEPG-DASH supported  Hybrid coverage Connect  Open APIs  Terminal middleware  Multi-screen apps with Air sharing
  18. 18. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 18 Unified platform: Bring new video service concept Creating more ways to watch and monetize video Social TV connect the social network TV is not only used for ‘watching’ IPTV Hybrid video (IP + DVB + OTT/Multiscreen) … Personalized TV with intelligent recommend platform Multi-screen OTT video to easy find more content Entertainment TV with abundant TV application Cable TV
  19. 19. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 19 Unified CDN: Delivering IPTV&OTT service, B2B CDN, OTT Cache Building flexible business model and reduce the TCO, IPTV Cable TV Studio Content OTT Internet TV Multi- screen Huawei unified CDN highlight Unified CDN: one server supporting both IPTV and OTT including HLS/HSS, and MPEG-DASH High performance: up to support 30G throughput Lower OPEX: • Green and impact design, reduce up to 70% power consumption • Remotely install and maintenance Monetizing Flexible: • B2C -> B2B2C -> B2B -> CP/SP Rank
  20. 20. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 20 User experience: professional UI design Professional UI design: continuously innovative iFeel UI iFeel UI HTML5 Professional UCD team: 50+ professional UCD engineers in EU and Headquarter Open API/SDK for 3rd party development
  21. 21. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 21 H.265: High definition with half bandwidth • Follow the video standard is beneficial for industry chain integration. • H.265 compression ratio is double of H.264. H.261 19 92 19 96 20 00 20 04 20 13 ITU-T ITU-T&ISO/IEC ISO/IE C MPEG 2/H.26 1 H.263 H.263+ H.263++ H.264 MPEG 1 MPEG4 H.26 5 Zapping time is less than 0.7s User Experience – Redefine the Video Experience Huawei media server: high performance, impact and green StreamXP 5200 : Huawei High speed Streaming Server • Up to 20G/12 IPTV/OTT streaming output • Up to 22.5TB storage Fully support MEPG-DASH Media ControlRTSP HLS HSS DASH TS MP4 Media Session Media Instance Traditional TV 2-3s ~1s ~0.7 s Common FCC Huawei FCC
  22. 22. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 22 User experience: Pre-integrated with industry terminals IOS devices • Iphone • iPad Windows PC • IE • Firefox • Chrome Android devices • Android phone • Android pad Connected TV • LG • Samsung • TCL Others • MAC • Blackberry* • XBOX* * Under roadmap
  23. 23. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 23 User experience: Enrich Content through Automatic Content Search Engine PC xPad Smart Phone Home Network STB Huawei OTT content search Engine Internet Data Crawler Data Cleaning Metadata Aggregation Metadata Storage open API to get the content from internet Huawei hybrid video platform Unified Management MEM / EPG Value to operators • New engagement business model with OTT player • Attract customer via free internet content • Attract customer via internet comments
  24. 24. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 24  Easy to bind several SNS account simultaneously, and provide unified user experience for all.  Supporting social-based recommendation  Periodical notification of friends’ TV activities  Key scenarios:  user can share/comment/like a program, can read comments/ friend activities related with a program.  can follow a genre or staff related with program contents. Being connected and personalized while watching the TV TV Solution Components UMS TV MEM EPG Portal Social TV Enabler SNS GW SNS Core Social TV Portal Service Publish Content Create account Share/Comment Like/Friend List Friend Feeds Social Recommendation User experience: convergent social experience
  25. 25. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 25 User experience: e-Shopping and online payment Payment gateway Voucher manage ment system TV VAS manage ment system Voucher Management Online payment 3rd party e-shopping  Online payment:  Pre-integrate with 3rd party online payment, i.e. Paypal and operator’s billing system  Voucher management system:  creates voucher, defines discount.  creates promotion code distribution rules, e.g., specific content or product  When user subscribes content or product, system finds the matching promotion code and provide it to the user TV will be acting as a shopping mall Operator’s billing system
  26. 26. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 26 Different Advertisement style to meets different telco business development requirement Cooperation with different AD provider for different user group Video Ad EPG Ad  Banner  Text adv  Overlay Ad  Pre-Roll ad  Mid-Roll ad  Post-Roll ad  Event ad (Pause, FF,RW) Basic Advertise ment Premium Advertiseme nt Home TV users TV Anywhere users eMBMS users Revenue generating: Advertisement
  27. 27. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 27 APP Resource Pool SD Linux STB Smart STB HD Linux STB Open API Linux Apps Video Game Education Life style Android Apps Video Game Education Life style Local Apps International Apps 67 400 5000 67 Apps : 28 Games; 22 Education; 16 Lifestyle; 1 Music 400 new Applications by end 2013 5000 New Education Apps under negotiation Recently Launched for Tianjin Unicom IPTV & OTT Subs Value to the customer: • Leverage the customer base to generate revenue • Hosting platform fast TTM • Open API to create ecosystem Content/application hosting platform Revenue generating: TV Value-added service
  28. 28. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 28 Revenue generating: Platform as Service BO SS Operation Engineer Maintenance Engineer Platform Owner’s User digital home Platfor m Platform Owner Tenant B’s User Tenant B’s IP Network Tenant A’s User Content BOSS Operation Engineer Tenant A Content BOSS Operation Engineer Tenant B Maintenance Engineer Content Platform Owner’s IP Network • Unified Platform for multiple operators • Virtual and independent operation environment for each tenant (User, Content, Product, Billing and Report) • Multi-lingual, multi- currency, & multi-time zone support • Multi-layered EMS for each tenant to control their own edge sites Key Features
  29. 29. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 29 Revenue generating: bundling with Telco service Cloud photo album on TV IM Application Pre sen ce Gr ou p Mes sag e SN S GW SNS Core Po rta l Social TV Platform Huawei XMPP Server CAB (Convergent Address Book) App le APN S Googl e GCM Push Message System TVM S (TV Mes sage syst em) Instant message TV Message System Message Social Message … Convergence with cloud, message and IMS Instant Message on TV Video Call on TV IP Networ k IMS core
  30. 30. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 30 Openness: Creating an ecosystem based on open API 1 2 3 Huawei hybrid video platform Content ingestion API EPG API SSO API STB Vendor Application Vendor Huawei STB middleware … … STB API4 4 types of open APIs Industry proven open platform • Rank as No.1 in China telecom IPTV group interoperability and performance testing • Industry proven integrated system Headend STBCAS SN Year Rank 1 2012 1 2 2011 1 3 2010 1
  31. 31. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 31 Openness: Extensive and comprehensive partner ecosystem BSS/OSS MSS Headend CA/DRM CDN Center POP STB IP network Middleware 14+ BOSS Integration practice 8+ Headend partner 5+ IP network integration practice 10+ Terminal partner 300+ Content partner 6+ CA partner … … Content and APP
  32. 32. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 32 Operation efficiency: Huawei SQM enabling best user experience 7*24 Service Quality Monitoring and Improvement User Visible •One time fault isolation ratio improve from 10% to 95% •Reduce customer complaints by average 8% •Mass incidents reduce 80% • improve content launching test over 400% • Quick fault isolation: from average 7 hours to 1 hours •Multi-dimensional quality analysis : By Region/Channel/Media server/protocol Content Visible Network Visible Service Quality Management Service Quality System DefinitionService Quality Real-time Monitoring Problem Boundary LocationVIP Experience Care Service Quality Report & Trend AnalysisService Quality Improvement STB Center HMSDSLA M/OLT BRAS MQMC IP CoreMetro Edge HMS External probe HMS built-in probe STB built-in probe Emulation robot PCF、TMC、ACS TR069
  33. 33. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 33 Huawei Global Footprints on IP Video Solution EU (4) Hungar y MT DVB-S+OTT, 200K subs Bulgaria Vivacom IPTV, 100K subs Turkey Turkcell IPTV+OTT, 3M subs Greece Forthnet OTT, 50K subs Africa (3) Morocco Maroc Teleco m IPTV, 150K subs Congo Delta DTT, 50K subs Namibia NBC DTT, 200K subs ME(5) UAE ET IPTV, 650K subs Saudi Arabia STC DVB-S + IPTV+OTT, 200K subs Qatar QTEL IPTV, 100K subs Saudi Arabia Mobil y IPTV, 100K subs Pakistan PTCL IPTV, 100K subs China (33) China Telecom Guangdong, Zhejiang and etc IPTV, 14M subs China Unicom Beijing, Liaoning and etc. IPTV, 1M subs China Cable Chongqing DVB-S+IP, 1.3M subs …… Asia Pacific (2) Malaysia TM IPTV, 560K subs Vietnam Viett el IPTV, 80K subs  70+ commercial deployments;  Unified TV of IPTV, OTT, multi-screen, hybrid DVB-S and DVB-C, Connected TVs.  More than 40 million subs of installed capacity by the end of Dec, 2015 Latin America(3) Columbia ETB IPTV, 100K subs 17 countries AM CDN Ecuador CNT 10K subs
  34. 34. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 34Page 34HUAWEI TECHNOLOGIES CO., LTD. No.1 of IP STB market share Huawei’s Unified TV Solution leading NO.1 in the incremental market Source: infonectics 2013.3 23% of global IP STB market No.1 of VoD market share 50+ deployments of 25M sub base by Oct 2013 Source: infonectics 2013.7 >35% of global VoD market
  35. 35. HISILICON SEMICONDUCTORHUAWEI TECHNOLOGIES CO., LTD. Page 35 Summary: Huawei being your best video partner in full service life cycle Full life-cycle Support 1. Unified flexible platform The foundation enabling to address evolving market and new ecosystem for multimedia service delivery meeting business requirements 3. Advanced services to enhance revenue growth Cloud service for hosting content and applications with an open platform facilitating apps/TV VAS development by 3rd party on a revenue share business model and ease of use through concept of “iphone on the wall”. Unified Video Platform Lower investment & operating costs for Hybrid TV & Multi-screen services 2. Close partner to achieve rapid Customer growth Consultancy and Managed services to enhance effectiveness of service promotion, provisioning, and assurance to achieve scale quickly with fast customer growth 2 3 1

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