A Better Way to Smart Stadium
——Huawei Best Practice
Cui Haifeng (Pablo Cui)
VP, Solution Sales and Marketing

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To Fit your Requirements, You Need a Powerful ICT Infrastructure
Fans
 Easy to use high-speed
Internet and Multi-media service
 Enhance the participation of
the game
 Quick get stadium support
services, like food, gift, etc.
 Increase the interactive
experience of the fans
 Provide Mobile & Social
media service
 Provide innovative services
for fans, staff, tenant, etc.
Club
 Make sure the safely of
stadium
 Construct a high-density
wireless network
 Multifunction stadium Service
 Protection data and network
security
Stadium
Fans and Experience Based, a Smart ICT infrastructure for stadium

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Huawei Smart Stadium Solution1
Best Practice in Stadium2
3 A Global Company on Your Side

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Fans and Experience Based Smart Stadium Solution
Agile Network for Stadium
High-Density WiFi Connected
DC2 ,Stadium Big Data
eLTE 4G Emergency
Vehicle
Cloud IP Contact Center
eLTE 4G Command
Center
Telepresence, Collaboration

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User and Experience Based Agile Stadium Network
NG Firewall
Agile Switch,
Sense and Execution
Agile Controller,
Centralized Control:
User/Service/Traffic
High Density Wi-Fi Access
200 person/AP
Precise Stadium Defend

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Best Experience for VIP and Media with More Value
VIP Box
Normal
Audience
2Mbps/user, High Priority, Better Quality
512Kbps/user, Low Priority and Quality
Media Area
More Resource and best experience for valuable and Important Users, to bring more revenue.
Live
Live
2Mbps/user, High Priority, Better Quality

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Protect Stadium Resource, Protect Stadium Business
Data
Center
NG Firewall
Attacker
>6000 Application
>100 Protocol
>85Million URL

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HD Boost
Narrow Beam
Antenna
Auto Radio
Professional
RNP
Whole Network
HA
Low latency roaming Quality
Awareness
IPCA
Large-Scale
Business Entries
Large-Sale
Wireless Access
100% user under coverage, 100% user on line，20%-30% user play live video simultaneously
ENP
Native
AC
More Wi-Fi Business Revenue More Online ADs More Online Shopping
More Interaction with Fans
Better brand and reputation
Better business quality guaranteeHigh density feature, huge scale user
Huawei Agile Stadium Network Brings More Business Value

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Distributed Cloud Data Center Solution for Stadium
O&M Center
Stadium
DC2
Media
Center
Office
Center
Backup DC Other Venue
Sport School
Traversing
• Fast, easy service access at
anytime & anywhere
Time
• Protect investment,
smooth evolution
Space
• Uniform service experience
across regions

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Best Conference Experience for Stadium VIP and Office Area
High-end club
conference room
CXO office VIP Room desktop
Office conference
room
UC client
Main Venue
Sport School
Branch
Venue
Media phone
PCRoom Telepresence
Personal desktop endpoint
Mobile endpoint
HD endpoint
All-in-one HD
endpoint Remote training
Distributed online learning
VOD learning
 Multi-level, multi-channel
cascading for large-scale
deployment
 High reliability and stability
with up to nine-level hot
spares
 Today’s only end-to-end
1080p @ 60 fps video
conferencing system
 The first panoramic
Telepresence with industry
core patents

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Customer-Centric Multimedia Intelligent Center Solution for Stadium
Voice
IM
Email
Video
Fax
Web
Public
Venues
Ticket Center Hotel Reservation
Emergence
Service
Multi-Accesses Universal Multimedia CC Multi-Departments

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eLTE 4G Stadium Emergency Command Center Solution
eLTE
Video
Surveillance
Broadband
Trunking
Remote Data
Acquisition
Broadband
Access
Stadium Emergency Center
Movable LTE Private Network(MPN)
Multimedia Trunking
Task
Assignment &
Info Sharing
Voice + Video for Remote Guidance
Vehicle
Positioning
Mobile Video
Surveillance
Trunking Voice
Dispatch
Fast to be deployed、Easy to use、
Visible Command、Ruggedized in harsh environments

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eLTE 4G Stadium Emergency In Vehicle Mode
eLTE 4G Running in Vehicle
• Weight<35kg
• 100 Users
• 20 Uploading
Videos
• 1080p720p
Power Box
Main Box RF Box
Antenna
Reinforcement bracket (GJB150.16-I),
suitable for most commercial SUV

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Huawei Smart Stadium Solution1
2
3
Best Practice in Stadium
A Global Company on Your Side

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Huawei Global Experienced in Sports
2010 South Africa World Cup
2008 Beijing Olympic Games
2006 DOHA Asian Games
2010 Guangzhou Asian Games
Universidad SHENZHEN 2011
2014 Sochi Olympic
Winter Game
Germany Brossia Dortmund
UK Ranger FC Ibrox

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Brossia Dortmund Stadium
Background
Westfalenstadion has a league capacity of 80,720
(standing and seated), It is Germany's biggest stadium and
the seventh biggest stadium in Europe
Solution
The network will give the 80,000+ fans free Wi-Fi access;
Wireless infrastructure provides 30% concurrent access
for fans/visitors.
Benefits
“We’ll be able to offer all our fans access to internet
services on site and to deliver exclusive content to them
inside the stadium.”
Brossia Dortmund Wireless Stadium, Germany

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Ranger FC Ibrox Stadium
Background
Ibrox is the third largest football stadium in Scotland,
having an all-seated capacity of 51,082.
Solution
Give the 51,082 fans free Wi-Fi access. Advanced
wireless technologies and small bandwidth antenna
technologies to reduce co-channel interference.
Benefits
“Rangers Football Club is rightly proud of its tremendous
fan base, which has stood by the club through thick and
thin and we aim to provide our supporters with a world-
class Wi-Fi service to enhance their match-day experience.”
Ranger FC Ibrox Wireless Stadium, UK

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2014 Sochi Olympic Winter Game, Russia
2014 Sochi Olympic Winter Game
Background
Cooperate with the largest ICT service provider Megafon
to provide E2E network solution for 2014 Sochi Olympic
Winter Games.
Solution
Deployed core router CX600 as Sochi core layer network
for each campus and branch interconnection, which can
support 200G capacity each slot. Deployed 65 sets of
S9300 as core and aggregation switches. More than 400
sets of S57/37/27 switches in campus and branches.
Benefits
Real One Net solution for Sochi information network
Provide E2E high reliability density and capacity
equipments.

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2010 South Africa World Cup
World Cup 2010—A Reliable ICT Solution Partner with Vodacom
32 teams, 64 games, 3 million cumulate present
audiences, 16 billion cumulate viewers .
Background
The 2010 FIFA World Cup was the 19th FIFA World Cup,
the world championship for men's national association
football teams.
Solution
Communication assurance for 4 stadiums, 25 games,
opening and closing ceremony.
Benefits
“…I would like to express my sincere gratitude to you and
all of your teams for the exceptional work done during
the World Cup. The network around the country for each
of the games was stable and reliable and I know that a
lot of hard work and long hours went into this project. …”
-- Mr. Shameel Joosub, CEO of Vodacom

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2008 Beijing Olympic Games
2008 Beijing Olympic Games-A Strong Selected Partner
Background
31 Olympic stadiums（10 key areas）, 66 Training
centers, 15 Stadiums , 141 Hotels, 21 Hospitals, Special
Traffic Areas, Culture Plaza/Travel Reception.
Solution
Venue communication, Underpinning Emergency
Command, Olympic Call Center, Network Assurance for
five months, Smooth Artery Traffic
Benefits
Improved user experience of high-speed Internet, video-
on-demand
Enhanced capability of full service offering and core
competencies

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15th DOHA Asian Games-Network Provider and Zero Interruption
DOHA 15th Asian Games
Background
15th Asian Games, Doha 2006
The largest, most ceremonious and comprehensive sports
meeting in Asia
Solution
Involving Radio Access Network, Fixed Intelligence
Network, Optical Network and Access Network etc.
Benefits
21 meeting places and spots involved with Total
subscriber number over 10 million
 Zero interruption during the Games

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16th Guangzhou Asian Games
16th Asian Games-Network Provider and Zero Interruption
Background
16th Asian Games, Guangzhou 2010
The largest, most ceremonious and comprehensive sports
meeting in Asia
Solution
Huawei Provided the TD-LTE base stations, EPC core
network PTN bearer network, TD-LTE data card, live
interactive high-definition conferencing and video
surveillance and other business platforms, including end-
to-end solutions.
Benefits
 Zero interruption during the Games

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2011 Universidad Games Shenzhen
World Universidad Games Shenzhen 2011 Network Provider
Background
The 26th Summer Word University Games Main stadium.
Solution
Covering the 44 competition venues
and the intranet part of the non-competition venues
Center supporting network and DC and event systems.
Benefits
ADMIN network zero accidents occurred during the Univ
ersity Games held.
Ensure a large network of Shenzhen region operator
sand tournament voice, the overall security of the data
services, supporting the
management of the event system network

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1
2
3
Huawei Smart Stadium Solution
Best Practice in Stadium
A Global Company on Your Side

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2008 2009 2010 2011 2012 2013
18
21.5
27.6
32.4
35.4
39.6 E
Sustainable Growth
Who is Huawei?
 Rank 315th on 2013 Global
Fortune 500
 Rank 5th Most Innovative
Company on Fast Company
Magazine
 Leading global ICT solutions
provider
 Customer-centric culture
 World-class management,
process, and practice
 170+ countries, 150,000+ employees, 70,000+ of them engage in R&D
 15 R&D centers in 29 cities worldwide, 28 Joint Innovation Centers
 45 training centers, 28 technical assistant centers in 3 levels world wide
Huawei Global Presence

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Worldwide Expertise
The
Netherlands
Germany
Hungary
Romania
Mauritius
Brazil
Argentina
Mexico
UAE
Bahrain
India
Malaysia
China
 16 regions and 170+
branches with business
operations, serve 1/3
world’s population.
 150,000 employees from
170+ countries
 28 joint innovation centers
and 45 training centers
Technical assistance center
R&D center
Shenzhen-based HQ
Accounting Shared Services Center
Logistics center and transit station
Training center
Bid center (in construction)
A Global Footprint

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UC&C
Security
Unified ManagementBring Your
Own Device
Software Defined
Network
Cloud
Data Center
ConferencingTelepresence IVSUC Contact Center
Data Center
Infrastructure
Server Storage VDI Networking Power
Enterprise Network &
Enterprise Wireless
DC Network OTN/MicrowaveIP Network GSM-R/LTE
ICT Product and Solution Portfolio

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Fans and Experience Based Smart Stadium Solution
Agile Network for Stadium
High-Density WiFi Connected
DC2 ,Stadium Big Data
eLTE 4G Emergency
Vehicle
Cloud IP Contact Center
eLTE 4G Command
Center
Telepresence, Collaboration

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Global
140+ countries
Reliable
Responsible
Corporate citizen
Customer-centric:
Enabling agile
customer solutions
Innovation
innovation leader for a
wide-range of products
and solutions
Quality
2 billion users worldwide
Trusted
A fortune 500 company,
with 20 years’ steady
growth
Why Huawei: A Better Partner for Your Business

Copyright©2014 Huawei Technologies Co., Ltd. All Rights Reserved.
The information in this document may contain predictive statements including, without limitation, statements regarding the future financial and operating results, future product
portfolio, new technology, etc. There are a number of factors that could cause actual results and developments to differ materially from those expressed or implied in the predictive
statements. Therefore, such information is provided for reference purpose only and constitutes neither an offer nor an acceptance. Huawei may change the information at any time
without notice.
HUAWEI ENTERPRISE ICT SOLUTIONS A BETTER WAY