Global insight of
making the stadium smart
Fabrice Doreau
Head of Strategy

Atos is an international
information technology
services group with 2013
annual revenue of €8.6 billon
and 76,300 employees
in 52 countries.
Powering value for the Sport Industry

Connected
stadium
Digital fan
engagement
Games
Management
Systems
Timing,
Scoring &
Results
Cloud / Security
At the core of the Sport Industry
Bringing the value chain to life in all dimensions
Powering value for the sport industry

• Connected stadium
– Design and implementation of all the ICT and business applications for the
day-to-day operation of the stadium
– Management and maintenance of the full infrastructure and services
• Digital fan engagement
– Enhancing the spectator journey before, during and after the match
• Event Technology
– Games Management Systems
– Timing, Scoring & Results
Powering value for the sport industry
The stadium gets smart
Bringing technology to enhance the live action experience and the storytelling
around the sport

▶ Stadium Datacenter
▶ IP TV
▶ IP Telephony
▶ VideoConf
▶ Backbone Network
Connected stadium
Design, deployment and management of the full ICT infrastructure
▶ Cloud
Services
▶ Wi-Fi
▶ CCTV ▶ Ticketing
▶ Access Control
▶ Building
Mgmt ▶ POS

“Fan Experience” Story-board
reinventingdigital fan engagement
with spectator app

7
John just missed the last goal but he can watch the
replay action on his tablet
2nd screen @home

8
The match starts, a player scores a goal
John watches again the player’sgoal
2nd screen @the stadium = spectator app
Bringing the @home experience &
offering extra services

9
John receives a notification for the next match and
books his ticket with his mobile wallet
Enhancing the spectator journey before the match

10
John goes to the stadium and presents the QR code
on his smartphone
Enhancing the spectator journey on match day

11
The match starts, a player scores a goal
John watches again the player’sgoal
Enhancing the spectator journey on match day
Spectator app
SMART player

Spectator app – SMART player
Atos´ vision for the digital future of sports = + +
• Real time statistics in-sync with the video match:
– Access to games statistics and live video streaming with automatic marks of key actions
in the timeline bar.
– Display 3D Graphical representations of live stats.
– Replay specific moments of the match based on stats or recommendations.
• Recorded:
– All matches are recorded and all actions categorized.
– Search historical results with links to video (replay player goals during season)
• Multi-camera angle:
– Link play-by-play actions to multicamera clips in near live.
– Reproduce an action choosing the camera angle.
– Play several angles simultaneously with full control (frame-by-frame).
• Editorial Contents: publish other contents: Player/trainers interviews and club
communications, multi-audio commentaries…
• Advertising: integrate app with existing add-server

Spectator app – SMART player
The Social Network environment
• Extend the spectator experience out to the global community:
– Share the personal experiences with my friends using social networks.
– Access to the official feeds, in-sync with video for VOD.
– Multimedia content and your personal items may be shared with your friends.
• Bring worldwide sentiment inside the stadium:
– Social Sentiment Analysis of the match, analyzing volumes and positive/negative
impacts.
– Make visible to the people inside stadium worldwide impact of the match: fans
location, volumes, supporting club…

14
Voting Game
Who scored the match’s first goal ?”
Enhancing the spectator journey on match day

15
John is the winner and is awarded
a 50% in-shop discount
Enhancing the spectator journey on match day

16
Beforehalf-time, John orders his food on his mobile
and avoid queue
Enhancing the spectator journey on match day

17
John presentshis QR code and withdraws his paid
order at the refreshmentbar
Enhancing the spectator journey on match day

18
John buys his shirt with his 50% discount and pays
with his mobile
Enhancing the spectator journey on match day

19
John receives a notification about his clubs news – He
share it with his friends on social network
Enhancing the spectator journey after the match

The application
reinventingdigital fan engagement
with spectator app

Before the Game
Spectator app
Spectator app
Bringing the @home experience & offering extra services

Spectator app
Bringing the @home experience & offering extra services
During the Game

After the Game
Spectator app
Spectator app
Bringing the @home experience & offering extra services

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© For internal use
Atos, the Atos logo, Atos Consulting, Worldline, Atos Cloud and Atos WorldGrid are
registered trademarks of Atos SE. January 2014
© 2014 Atos. Confidential information owned by Atos, to be used by the recipient only.
This document, or any part of it, may not be reproduced, copied, circulated and/or
distributed nor quoted without prior written approval from Atos.
Thank you
For more information please contact:
Fabrice Doreau
Head of strategy - Atos Major Events
M+ 34 625 59 87 05
fabrice.doreau@atos.net
@fdoreau