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Kovács Lóránt. Piarsoft Kft. ügyvezető.

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Kovács Lóránt. Piarsoft Kft. ügyvezető.
„Grow Hacking Content marketinggel”

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Kovács Lóránt. Piarsoft Kft. ügyvezető.

  1. 1. GROWTH HACKING CONTENT MARKETINGGEL HSM Szakmai Baráti Kör (2015. január 27.)
  2. 2. KEYNOTE TARTALOMJEGYZÉK • BEMUTATKOZÁS • “GROWTH HACKING” ÁTTEKINTÉSE • MARKETING/ÉRTÉKESÍTÉSI CSATORNÁK • PÉNZÜGYI ELEMZÉS • NEXT STEP 15:00
  3. 3. BEMUTATKOZÁS KOVÁCS LÓRÁNT FOUNDER & CEO PIARSOFT WEBOLDAL KÉSZÍTÉS WEBOLDAL KARBANTARTÁS E-MARKETING SEO, PPC, EDM SIGNIFICANT FACEBOOK, PR, ADS
  4. 4. GROWTH HACKER
  5. 5. GROWTH HACKING ORGANIKUS NÖVEKEDÉS VS. HOCKEY STICK GROWTH
  6. 6. CONTENT MARKETING • SZÖVEGÍRÁS • SEO, PPC • SOCIAL: BLOG • FOTÓZÁS / KÉPEK • SEO: GOOGLE IMAGES • SOCIAL: FLICKR, PICASA, PINTEREST, INSTAGRAM, FACEBOOK • VIDEÓ KÉSZÍTÉS • SEO: YOUTUBE VIDEO • SOCIAL: YOUTUBE, VIMEO, FACEBOOK • HANGANYAG • SOCIAL: SOUNDCLOUD, PODCAST (ITUNES) • AGGREGÁTOR SITE • SOCIAL: FACEBOOK, TWITTER, TUMBLR, BLOG
  7. 7. 2011
  8. 8. MARKETING / ÉRTÉKESÍTÉSI CSATORNÁK EGYEDI » NINCS ÁLTALÁNOS RECEPT! BIG PICTURE: •BANNER •HIRLEVÉL (EDM) •PPC (ADWORDS, FACEBOOK ADS) •SEO (GOOGLE) •SOCIAL NETWORK REACH •AFFILIATE
  9. 9. BANNER • ID ALAPONŐ • BRAND ÉPÍTŐ • 1.- HUF/UV/DAY • 1% CTR • 100 HUF CPC HOVA MUTAT???
  10. 10. HIRLEVÉL • DB ÉPÍTÉS • KIKÜLDÉS (15.000.- HUF) • 25-15% MEGNYITÁS • 5% ÁTKATTINTÁS • HAJLANDÓSÁG??? • ACTION? MILYEN ANYAGOT KAP?
  11. 11. SEO / SEM (PPC)
  12. 12. SEO STRATÉGIA • ONPAGE OPTIMALIZÁLÁS » LONGTAIL • OFFPAGE OPTIMALIZÁLÁS » MAINSTREAM
  13. 13. SEO OFFPAGE ÁRKÉPZÉS
  14. 14. PÉNZÜGYI ÁTTKEINTÉS (JÁTÉK A SZÁMOKKAL) • BANNER • PPC – ADWORDS BANNER – SEARCH – REMARKETING – FACEBOOK ADS – FACEBOOK REPIXEL • SEO • SOCIAL 1 LÁTOGATÓ • 100-200 HUF • 50-500 HUF – 25-350 HUF – 10-500 HUF – 50-100 HUF – 60-160 HUF – 30-100 HUF • 100-200 HUF • 5-1500 HUF
  15. 15. SCOPE CONTENT (!!!)
  16. 16. PÉNZÜGYI ELEMZÉS • MEGÉRI EZ NEKEM? – CONTENT GYÁRTÁS VS MEGSPÓROLT BUDGET
  17. 17. LEHET SÉGŐ • ÚJ CSATORNÁK • MÁS MIN SÉG LÁTOGATÓŐ Ű • MÁS A VISELKEDÉSE • HATÁS: – RÖVIDTÁVÚ: VIRAL (MEGOSZTÁS) – HOSSZÚTÁVÚ HATÁS (6-12 HÓ) » PL. SEO
  18. 18. GROWTH HACKING HOCKEY STICK GROWTH
  19. 19. NEXT STEP • KÉRDEZÉS :) • MÉRÉS (AZ ONLINE VILÁG TELE VAN JOBBNÁL JOBB PROGRAMOKKAL. HA CSAK AZ INGYENES ESZKÖZÖKET HASZNÁLNÁNK, 10X EL RÉBB LEHETNÉNK. HA FIZETNÉNK ISŐ ÉRTE, MÉG MESSZEBB JUTNÁNK!) • ELEMZÉS / KIÉRTÉKELÉS • TUDATOS TERVEZÉS • TESZTELÉS (ID !)Ő • MÉRÉS…
  20. 20. HÁZI FELADAT • MIVEL MÉRÜNK? • MIT MÉRÜNK? • EREDMÉNY BIRTOKÁBAN MIT TESZÜNK? (AKCIÓTERV)
  21. 21. ELÉRHET SÉGŐ WWW.PIARSOFT.HU 1134 BP. CSÁNGÓ U. 4/B (1126 BP NAGY JEN U. 10 – MOM)Ő KOVACS.LORANT@PIARSOFT.HU 06 (20) 402 0000

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