1. Spring/Summer
45%
SS Essential
2%
Fall/Winter
50%
FW Essential
3%
Spring/Summer
SS Essential
Fall/Winter
FW Essential
Tote
30%
Backpack
12%
Cross-body bag
38%
Clutch
7%
Wallet
7%
Pouch
5%
Small goods
1%
Tote
Backpack
Cross-body bag
Clutch
Wallet
Pouch
Small goods
First Year Product Plan by Collection First Year Product Plan by Silhouette
1st Year Total Style & SKU
106
SKU
30 4,810
Style Unit
Product Plan
a Tale of Two
“a Tale of Two” is an original fashion handbag brand
my made for women who are between age 23 and 45.
All 21st-century women live in both family-oriented
and career-oriented in the modern society standards.
The products in my brand assist our consumers’ self-ex-
pression and fit customers’ daily lives fro their visual
appeals. I create simple and functional handbags,
pouches, wallets and high-quality accessories at an
affordable price range to express our unique aesthetic
concept.
Moreover, our products are made by selected materi-
als for better durability, practicality, and eco-friendly
purposes. Consumers can easily make their fashion
decisions with a reasonable budget and enjoy the
inspiration from us.
1 _Product Plan
2 _Assortment Plan & Sales Assumption
3 _Line Sheet
4 _Sample Making
5_ Branding Image
6_ Website Image
Handbag Project
Product Development and Branding
a Tale of Two
2. *17SS-A011011~41
* Work Tote Shoulder Bag
* Synthetic Leather
* Sizes : 13"L x 5"W x 12.00"H
*Colors : Light Beige, Blue, White & Pink,
Gray & Black
* 17SS-A012011~41
* Carryall Tote
* Made of high quality patent Synthetic
leather and ecological leather.
*Sizes: 13.5”w x 10”l x 4.25”d
*Colors : Light Beige, White & Blue,
Blue & Black, Gray & Black
* 17SS-A013011~41
* Cross-body bag
* Made of high quality patent Synthetic
leather and ecological leather.
*Sizes: 8"l x 2"w x 6.5"h
*Colors : Dark & light Blue, White & Pink,
White, Gray & Black
* 17SS-A015011~31
* Mini-Brief Case
* Made of high quality patent Synthetic
leather and ecological leather.
*Sizes: 4.75"w x 7.5"h x 3.75"d
*Colors : Light Beige, White & Pink,
Gray & Black
* 17SS-A022011~41
* Folded Wallet
* Patent Synthetic Leather
*Sizes: 2.25"w x 2.25"h x 0.75"d
*Colors : Light Beige, White & Pink,
Dark & light Blue, Black
* 17SS-A021011~51
* Long Wallet
* Synthetic Leather
* Sizes : 3.75"w x 2.25"h x 0.75"d
*Colors : White, Light Beige, White & Pink,
Dark & light Blue, Black
* 17SS-B011011~51
* Carryall Tote
* Synthetic Leather
* Sizes : 15.5"h x 13"w x 4"d
*Colors : Light Beige, Gray, Black
* 17SS-B012011~51
* Crossbodybag
* Synthetic Leather, Studs
* Sizes : 7.6"h x 7"w x 4.25"d
*Colors : White, Light Beige, Pink,
Gray, Black
* 17SS-B013011~41
* Drawstring Backpack
* Synthetic Leather, Adjustable shoulder strap.
* Sizes : 11.8"h x 6.8"w x 5"d
*Colors : Pink, Blue,
Gray, Black
* 17SS-B021011~41
* Cross Body Bag
* Synthetic Leather
*Sizes: 2"h x 2.5"w x 2.5"d
*Colors : White & Pink, Light Blue
Gray, Black
7506C2716C7424C Gray 4C544C White BlackSpring/Summer Collections
3. * 17ES-A031011~21
* Organizing Bag
* Synthetic Leather
*Sizes: 12"h x 12"w x 2.5"d
*Colors : White, Light Beige, White & Pink,
Gray & Black, Blue
* 17ES-A032011~21
* Organizing Wallet
* Synthetic Leather
*Sizes: 1.75"h x 2.5"w x 0.25"d
*Colors : Light Beige, Black
* 17SS-B021011~41
* Technology Protecting Bag
* Synthetic Leather
*Sizes: 2"h x 2.5"w x 2.5"d
*Colors : Gray, Black
* 17ES-A034011~21
* Extra Adjustable Strap
* Synthetic Leather
*Sizes: 0.75"W x 70l
*Colors : Light Beige, Black
* 17ES-A035011
* Cell Phone Case
* Mat wool, Synthenic Leather.
* Sizes : 2.6”h x 1.7"w x 0.25"d
*Colors : White & Pink,
Light blue & Grey, Dark blue & Black
* 17ES-B031011~41
* Technology Protecting Bag
* Synthetic Leather, Padded Inner Cushion
*Sizes: 12''l x 9w'' x 0.5''d
*Colors : Rose Red & Dusty Pink, Turquoise & Grey,
Charcoal Black, Warm Beige & Grey
* 17ES-B032011~31
* Pouch with Strap
* Synthetic Leather,
Adjustable and padded shoulder strap
*Sizes: 10''w x 3.2''l x 0.5''
*Colors : Rose Red & Dusty Pink, Turquoise & Grey,
Charcoal Black & Brown
* 17ES-B033011~21
* Extra Adjustable Strap
* Synthetic Leather
*Sizes: 0.75"W x 70l
*Colors : White, Light Beige, White & Pink,
Gray & Black, Blue
* 17ES-B034011~31
* Pouch
* Synthetic Leather
*Sizes: 2.25"h x 3.5"w x 0.5"d
*Colors : Brown, Gray, Charcoal black
* 17ES-B035011~31
* Cell Phone Case
* Mat wool, Synthenic Leather.
* Sizes : 2.6”h x 1.7w x 0.25d
*Colors : Dusty pink & Rose Red, Grey & Turquoise,
Brown & Charcoal Black
17SS-A011011~31
work tote shoulder bag
17SS-A015011~31
mini-brief case
17SS-B012011~51
cross-body bag
17SS-B013011~41
drawstring backpack
Retail Price: $88
COG: $22
Retail Price: $78
COG: $19.5
Initial Markup
75%
Retail Price: $68
COG: $17
Retail Price: $68
COG: $17
Size: 13”h x 12”w x 5”d
Colors : light beige, light blue, white & pink,
Grey & Black
Trim : light siliver trim
Size: 4.75”h x 7.5”w x 3.75”d
Colors : light beige, white & pink, grey &
black
Trim : light siliver trim
Size: 7.6”h x 7”w x 4.25”d
Colors : light beige, white & pink, grey &
black
Trim : bamboo bracelet, dark grey trim
Size: 11.8” h x 6.8” w x 5” d
Colors : pink, light blue, grey, black
Trim : bamboo bracelet, dark grey trim
Essential Items Sample Making
4. 13” h
6”
5”
10”
Top Handle
7/8” w
Cutline artwork 12" w
Front Packet 1”d
5.5”w
4.5”h
2.25”h
inner pocket
10 inches
11" w
5.75" h
2.75" h
6.5”h
2.5” W
1.5”
2”w
2”w
2.75”
1.5”h
Synthetic leather strap
D Ring 1 (1/4” W)
D Ring 1 (1/4 inches W)
10 inches
* ITEM : 17SS-A011011
*STYLE: work tote shoulder bag
*SIZE: 13”h x 12”w x 5”d
* MATERIAL :
Body - synthetic leather
Lining - cotton/polysedter twill
* Colors : light beige, light blue, white & pink, Grey & Black
* Trim : light siliver trim
Sample Information_1
5. Sampling by Guan-zu WHA-GE Leatherware
First Round Sample
Second Round Sample
Final Sample
6. Front Packet 1”d
7.5" w
5” h
2.75” h
2.75” h
2.5”w
4”w
5.25”d
5.5”w
4.75” h
1.5” x 1.2”
3.75"d
inner pocket
Cutline artwork
Hardware
Cutline artwork
Deco
2.75” h
Synthetic leather strap
Top Handle (3/4 inches W)
7.5" w
3.25” h
4”w
6.5”w
38”metal strap
* ITEM : 17SS-A015011
*STYLE: mini-brief case
*SIZE: 4.75”h x 7.5”w x 3.75”d
* MATERIAL :
Body - synthetic leather
Lining - cotton/polysedter twill
Matel shoulder strap
* Colors : light beige, white & pink, grey & black
* Trim : light siliver trim
Sample Information_2
7. Sampling by Guan-zu WHA-GE Leatherware
First Round Sample
Second Round Sample
Final Sample
8.
9. 38”strap
card pocket
2.5" h
2.75" h
3.75" w
7" h
Diameter: 5.4cm
Thickness: 0.55cm
Weight: 26.3g
inner pocket
5.25" w
5" w
3" h
7" h
7.25" h
4.25" d
7.6" h
3" h
* ITEM : 17SS-B012051
*STYLE: cross-body bag
*SIZE: 7.6”h x 7”w x 4.25”d
* MATERIAL :
Body - synthetic leather
Lining - cotton/polysedter twill
Adjustable shoulder strap
* Colors : black, pink, light blue, gray
* Trim : Bamboo bracelet, Dark gray trim
Sample Information_3
10. First Round Sampling - Sampling by Guan-zu WHA-GE Leatherware
First Round Sample
Second Round Sample
Final Sample
11. 6.8" w6.8" w
11.8" h
7.25" h
2" h
3" h
inner pocket
card pocket
5" d
9.5" h
2.5" h
2.75" h
11" w
35”strap
6.8" w
3.75" w
6" w
0.75" h
11.8" h
* ITEM : 17SS-B013041
*STYLE: drawstring backpack
*SIZE: 11.8” h x 6.8” w x 5” d
* MATERIAL :
Body - synthetic leather
Lining - cotton/polysedter twill
Adjustable shoulder strap
* Colors : black, white & pink, light blue,
gray, black
* Trim : Bamboo bracelet, Dark gray trim
Sample Information_4
12. First Round Sampling - Sampling by Guan-zu WHA-GE Leatherware
First Round Sample
Second Round Sample
Final Sample
