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How to Grow A Personal Brand

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Personal Branding session I gave at General Assembly London. To Contact me:
@howardvk
Blog: www.startupremarkable.com

Published in: Marketing
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How to Grow A Personal Brand

  1. 1. Personal Branding @howardvk Howard Kingston @howardvk
  2. 2. 2BY THE END OF THE LESSON, YOU SHOULD BE ABLE TO… 1. DESCRIBE THE COMPONENTS OF EVERY BRAND, INCLUDING PERSONALITY, MISSION, VALUES AND PROMISE. 2. ANALYZE HOW POPULAR BRANDS DEFINE THESE COMPONENTS. 3. CLEARLY ARTICULATE YOUR BRAND’S COMPONENT TO CREATE A BRAND BRIEF. 4. DEFINE YOUR BRAND’S MINIMUM VIABLE PERSONALITY. You are a brand.
  3. 3. Personal Branding Framework 1) Passions 2) End Goal 3) Rock-stars 4) Stage 5) Online creds 6) Noise Howard Kingston @howardvk
  4. 4. WHY DO PERSONAL BRANDS EVEN MATTER? DIGITAL MARKETING Howard Kingston @howardvk
  5. 5. Personal Branding Framework 1) Passions 2) End Goal 3) Rock-stars 4) Stage 5) Online creds 6) Noise Howard Kingston @howardvk
  6. 6. Howard Kingston @howardvk
  7. 7. Personal Branding Framework 1) Passions 2) End Goal 3) Rock-stars 4) Stage 5) Online creds & leverage 6) Network! Howard Kingston @howardvk
  8. 8. Personal Branding Framework 1) Passions 2) End Goal 3) Rock-stars 4) Stage 5) Online creds 6) Noise Howard Kingston @howardvk
  9. 9. Personal Branding Framework 1) Passions 2) End Goal 3) Rock-stars 4) Stage 5) Online creds 6) Noise Howard Kingston @howardvk
  10. 10. Personal Branding Framework 1) Passions 2) End Goal 3) Rock-stars 4) Stage 5) Online creds 6) Noise Howard Kingston @howardvk
  11. 11. Personal Branding Framework 1) Passions 2) End Goal 3) Rock-stars 4) Stage 5) Online creds 6) Noise Howard Kingston @howardvk
  12. 12. Resources • Blog: StartupRemarkable.com • Book: Choose Yourself • Book: Platform (Michael Hyatt) • Blog: QuickSprout.com Howard Kingston @howardvk

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