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Growth hacking - Introduction and Strategies

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Introduction to Growth Hacking. The workshop of Growth Hacking marketing I gave a Dublin web Summit 2014. Includes AARRR metrics, traction, product market fit, viral marketing and other goodness

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Growth hacking - Introduction and Strategies

  1. 1. General Assembly GROWTH HACKING 1 @howardvk
  2. 2. Who am I? Irish, entrepreneur Who am I? @howardvk
  3. 3. Your response did not match the words. Please try again.
  4. 4. DEFINING GROWTH HACKING 7 The end goal of every Growth Hacker is to build a self – perpetuating marketing machine that reaches millions by itself – Aaron Ginn
  5. 5. DEFINING GROWTH HACKING • Product Innovation • Unique acquisition channels • OPN’s • Deep understanding 8
  6. 6. Foundations
  7. 7. DEFINING GROWTH HACKING • Product Innovation • Unique acquisition channels • OPN’s • Deep understanding 13
  8. 8. Platforms
  9. 9. DEFINING GROWTH HACKING • Product Innovation • Unique acquisition channels • Rigorous optimization • Deep understanding 17
  10. 10. DEFINING GROWTH HACKING • Product Innovation • Unique acquisition channels • OPN’s • Deep understanding 21
  11. 11. Networks
  12. 12. GROWTH HACKING 23
  13. 13. DEFINING GROWTH HACKING • Product Innovation • Unique acquisition channels • OPN’s • Deep understanding 25
  14. 14. Find product market fit Instagram ‣Burbn ‣Optional photo sharing ‣Watch user behaviour 26
  15. 15. GROWTH HACKING 27
  16. 16. DEFINING GROWTH HACKING • Product Innovation • Unique acquisition channels • OPN’s • Deep understanding 28
  17. 17. @howardvk Startupremarkable.com
  • gedwarp

    Nov. 16, 2014

Introduction to Growth Hacking. The workshop of Growth Hacking marketing I gave a Dublin web Summit 2014. Includes AARRR metrics, traction, product market fit, viral marketing and other goodness

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