Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Growth hacking - Introduction and Strategies

926 views

Published on

Introduction to Growth Hacking. The workshop of Growth Hacking marketing I gave a Dublin web Summit 2014. Includes AARRR metrics, traction, product market fit, viral marketing and other goodness

Published in: Marketing
  • Be the first to comment

Growth hacking - Introduction and Strategies

  1. 1. General Assembly GROWTH HACKING 1 @howardvk
  2. 2. Who am I? Irish, entrepreneur Who am I? @howardvk
  3. 3. Your response did not match the words. Please try again.
  4. 4. DEFINING GROWTH HACKING 7 The end goal of every Growth Hacker is to build a self – perpetuating marketing machine that reaches millions by itself – Aaron Ginn
  5. 5. DEFINING GROWTH HACKING • Product Innovation • Unique acquisition channels • OPN’s • Deep understanding 8
  6. 6. Foundations
  7. 7. DEFINING GROWTH HACKING • Product Innovation • Unique acquisition channels • OPN’s • Deep understanding 13
  8. 8. Platforms
  9. 9. DEFINING GROWTH HACKING • Product Innovation • Unique acquisition channels • Rigorous optimization • Deep understanding 17
  10. 10. DEFINING GROWTH HACKING • Product Innovation • Unique acquisition channels • OPN’s • Deep understanding 21
  11. 11. Networks
  12. 12. GROWTH HACKING 23
  13. 13. DEFINING GROWTH HACKING • Product Innovation • Unique acquisition channels • OPN’s • Deep understanding 25
  14. 14. Find product market fit Instagram ‣Burbn ‣Optional photo sharing ‣Watch user behaviour 26
  15. 15. GROWTH HACKING 27
  16. 16. DEFINING GROWTH HACKING • Product Innovation • Unique acquisition channels • OPN’s • Deep understanding 28
  17. 17. @howardvk Startupremarkable.com

×