6 months to 3 million

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How we grew Social Game I Am Playr from launch to 3 million users in 6 months

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6 months to 3 million

  1. 1. I Am Playr – 6 months to 3 million
  2. 2. 6 months to 3 million Lessons learnt
  3. 3. 3I AM PLAYR/ Game Stats 48 minutes per user 3.1M Global Players per day 1.1M Monthly Active 65,000 matches Users played every day 130k Daily Active 2.6 visits per user Users per day
  4. 4. 4I AM PLAYR/ Player Stats 300,000 fans on 95% male audience Facebook Fan Page 30-34 year old UK males spend the 20,000 new players most time and money every day with us 16-34 year-old core age groups
  5. 5. 5I AM PLAYR/ Lessons● Science not art● Metrics● Viral● Social/organic● Advertising● Localisation
  6. 6. But First……
  7. 7. 7I AM PLAYR/ Science not Art
  8. 8. 8I AM PLAYR/ Metrics – AARRR!!!
  9. 9. startupremarkable.com/startup-metrics
  10. 10. 10I AM PLAYR/ Viral
  11. 11. 11I AM PLAYR/ Viral
  12. 12. 12I AM PLAYR/ Viral
  13. 13. 13I AM PLAYR/ Organic / Social / Open Graph
  14. 14. 14I AM PLAYR/ Organic / Social / Open Graph
  15. 15. 15I AM PLAYR/ Organic / Social / Open Graph
  16. 16. 16I AM PLAYR/ Facebook ads
  17. 17. startupremarkable.com/facebook-advertising-mistakes-1
  18. 18. 18I AM PLAYR/ Global 3% Turkey United Kingdom Brazil 2% 21% Malaysia 2% Argentina 2% United States 2% Portugal 2% Mexico Greece 2% Italy 3% Indonesia Poland Croatia 3% Spain 3% 14% Germany France Denmark 4% Israel Sweden Philippines 4% Ireland 8% 5% Singapore Norway 5% 8% Belgium Other
  19. 19. @howardvkStartupremarkable.com IAmPlayr.com

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