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How to Succeed with a Translation, Interpreting & Language Instruction Start-up

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A personal insight into the business management of a successful start-up translation, interpreting and language-teaching company.

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How to Succeed with a Translation, Interpreting & Language Instruction Start-up

  1. 1. Business ManagementA personal journey of start-up successTranslation, Language Instruction, Interpreting, CopywritingBy Howard Gaukrodger PhDHoward Gaukrodger PhD, NetSalience Ltd.27 May 2013
  2. 2. • My path of professional development..- BA(Hons) in languages; PhD in assessment of English in higher education- Translation diplomas (2)- Membership of national translation associations (6)- Employed for 7 years in language-teaching institutions (4 countries)- Proprietor of own language consultancy for 27 years- Conference presentationsKnow Your Stuff!Howard Gaukrodger PhD, NetSalience Ltd.27 May 2013
  3. 3. 27 May 2013 Howard Gaukrodger PhD, NetSalience Ltd.Managing your StaffStaff - the quintessential resource,but...• Difficult to find and keep• Often require more time than anticipated for:- training- motivating- monitoring- developing• Public admin for staff can be a black hole.My solutions: a good accountant, a good IT system, andendless patience.
  4. 4. 27 May 2013 Howard Gaukrodger PhD, NetSalience Ltd.Managing your Topics• Select translation topics• Ensure access to subjectspecialists• Know the implications of errors• Agree on style/format/dialect
  5. 5. 27 May 2013 Howard Gaukrodger PhD, NetSalience Ltd.Managing your Combinations"Id like this translating into all the languages ofIndia," said one client to me."Let me see, 1,652 languages," I replied. "At$50/page, thats $82,600 x 8 pages: $660,880."Some people do not know whattheyre asking. Make sure youknow what youre offering.
  6. 6. 27 May 2013 Howard Gaukrodger PhD, NetSalience Ltd.Managing your Quality• "Familiarity breeds contempt"- Always perform quality control• Do not undercharge- This can hinder investment e.g.in having a good proofreader• QA is also about service- Communication, co-operation &following instructions are key
  7. 7. 27 May 2013 Howard Gaukrodger PhD, NetSalience Ltd.Web Presence• A website is a good start• Add forums and a contact form• Use Live Chat for immediacy• Publish your testimonials• Embrace social media!
  8. 8. 27 May 2013 Howard Gaukrodger PhD, NetSalience Ltd.Dare to Grow!• Success brings new challenges• Identify goals and stick to them• Set aside $$ for downturns• Anticipate staff issues• Remain aware and up-to-dateProfessional Language Service was my start-up company in Norway. On emigration toNZ, it was rebranded: MediaNet, then NetSalience in 2011.
  9. 9. • A personal journey is always exciting!• Business management is never easy.• My journey after nearly 30 years... has only just begun!Contact me on Skype: howard.gaukrodger27 May 2013 Howard Gaukrodger PhD, NetSalience Ltd.End of a journey?

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