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Kickstarter words that help achieve funding, and words that don't

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Some of the words that indicate the likelihood of a project being funded on Kickstarter, based on research at the School of Interactive Computing at Georgia Institute of Technology in the USA:

http://www.fundraising.co.uk/2014/01/17/researchers-reveal-phrases-work-best-kickstarter/

Although specific to Kickstarter and crowdfunding, the words and phrases will be familiar to fundraisers and grantseekers.

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