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Why is Yelp Important? by Howard Flint of Ghost Partner


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A run thru of WHAT Yelp is and WHY it's important to most service based businesses. Also included: Yelp best practices.

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Why is Yelp Important? by Howard Flint of Ghost Partner

  1. 1. Why is Why is important? important?
  2. 2. Boo
  3. 3. Engage your clients Content Marketing: Email marketing | Company newsletters | Social Media strategy & marketing | SEO | Websites | Blog content Anything that has writing
  4. 4. Why is Because Why is important? important? can help!
  5. 5. Why is important?
  6. 6. Why is important?
  7. 7. Why is important?
  8. 8. Why is important?
  9. 9. Why is important?
  10. 10. Best Practices Complete your profile and business information. Giving consumers more contact information gives them more opportunities to make contact with you. Make it easy for Yelp! users to get your address for their GPS and your phone number for any questions. Be sure to link your profile to your company website, in case a consumer wants to know more. Why is important?
  11. 11. Best Practices Tell a story with your page. Share a little bit of your business’ history in the description. Infuse your company description with humor or some information about the business owner or manager. Why is important?
  12. 12. Best Practices Don’t forget the pictures! Add a dash of color to your page using eye-catching photographs. Attention spans on the Internet are short, but pictures can be seen in a second. Why is important?
  13. 13. Best Practices Let your customers know you’re on Yelp. Include your Yelp! URL in your newsletters, email signature, and link it from your website. Why is important?
  14. 14. Best Practices Monitor your reviews. Reviews are the backbone of Yelp! If you have time, respond to positive comments with a thank you, and negative comments with an apology in a private message. Remember to look at your overall rating; your company cannot be made or broken with one review. Why is important?
  15. 15. Best Practices Make offers and announcements regularly. Reward someone for checking in with a free appetizer, or a discount. Everything is part of their experience with your company. Why is important?
  16. 16. Best Practices Make sure your website is mobile-responsive. According to Search Engine People, approximately 60% of all Yelp! searches are done on mobile devices. When people click through from your Yelp! page to your website, it should look good, load easily, and be easy to navigate on a small screen. Why is important?
  17. 17. Reviews Why is important?
  18. 18. Reviews Yelp takes a look at a variety of criteria, and will generally filter out reviews that:  Are from someone who has only written 1 review  Are from someone who has no profile info (profile photo, additional info, link to Facebook, etc.)  Are strongly slanted both positively and negatively  Short and lacking details  From a location other than where the business is locate Why is important?
  19. 19. Secret? Consistency Vigilance Why is important?
  20. 20. Q&A
  21. 21. Thank You & Goodbye