//Template 1• Tekst
//Template 1• Tekst
Cool//Template 1• Tekst
10 Commandments             Have Faith in yourself              Respect your parents                    Be honest      Tak...
R2=.57                                       R2=.62              R2=.74InSites Consulting Brand Model tested by path analy...
Cool
Cool
//COOL =0.38*Original                Cool
//COOL =0.20*Popular               Cool
Cool
#146       Cool
Cool//Template 1• Tekst
Cool //Template 1①Act, don’t tell • Tekst①Innovate and surprise①Friends are the COOL filter
Real//Template 1• Tekst          Insert movie Adidas
Real//Template 1• Tekst
//Authenticity forGeneration Y                Real
Real//Template 1• Tekst
Real
Real
Real//Template 1• Tekst
Real①Stay true to your roots, but don’t shout  //Template 1    • Tekst②Warm is the new cool①Be open and respectful, listen...
//Template 1• Tekst
//Template 1• Tekst
//Template 1• Tekst
Unique//Michael stole the moonwalk from David…   //Template 1  • Tekst
// who stole it from Marcel Marceau //Template 1 • Tekst
//Template 1• Tekst
//Template 1• Tekst
Unique//Uniqueness by stealing from other industries    //Template 1   • Tekst
Unique//Template 1• Tekst
Unique   //Template 1①Sustain your unique proposition & style   • Tekst①But adapt to the changing environment①Not forgetti...
Self
Self
Self//Template 1• Tekst
Self  //Template 1①Don’t offer products, support lifestyles  • Tekst①Never use tribes on the outskirts②Vary & combine diff...
Happy
Happy//Template 1• Tekst
Happy//Template 1• Tekst
Happy
// I WILL NEVER FORGET THE DAY…                                                                                           ...
Happy//Template 1• Tekst
// I WILL NEVER FORGET THE DAY…                                                                                           ...
Happy
Happy//Template 1• Tekst
Happy//Template 1• Tekst
Happy//Template 1• Tekst          Insert movie SAF integrated longer
Happy//Template 1• Tekst          Insert movie SAF integrated longer
Happy//Template 1• Tekst          Insert movie SAF integrated longer
Happy   //Template 1①Deliver gratifications, not just pleasures   • Tekst①Don’t use negative emotions①Happiness is the new...
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
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How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)

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How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)

  1. 1. //Template 1• Tekst
  2. 2. //Template 1• Tekst
  3. 3. Cool//Template 1• Tekst
  4. 4. 10 Commandments Have Faith in yourself Respect your parents Be honest Take responsibility for your own life Live life to the full and be passionate Keep your promisesWork hard to succeed but not to detriment others Be tolerant of other’s differences Be happy & optimistic, even in adversityCreate, don’t destroy (yourself, others, the earth, values) Hans (Mozes) uit Zele, Gen Y’er
  5. 5. R2=.57 R2=.62 R2=.74InSites Consulting Brand Model tested by path analysis
  6. 6. Cool
  7. 7. Cool
  8. 8. //COOL =0.38*Original Cool
  9. 9. //COOL =0.20*Popular Cool
  10. 10. Cool
  11. 11. #146 Cool
  12. 12. Cool//Template 1• Tekst
  13. 13. Cool //Template 1①Act, don’t tell • Tekst①Innovate and surprise①Friends are the COOL filter
  14. 14. Real//Template 1• Tekst Insert movie Adidas
  15. 15. Real//Template 1• Tekst
  16. 16. //Authenticity forGeneration Y Real
  17. 17. Real//Template 1• Tekst
  18. 18. Real
  19. 19. Real
  20. 20. Real//Template 1• Tekst
  21. 21. Real①Stay true to your roots, but don’t shout //Template 1 • Tekst②Warm is the new cool①Be open and respectful, listen (like friends)
  22. 22. //Template 1• Tekst
  23. 23. //Template 1• Tekst
  24. 24. //Template 1• Tekst
  25. 25. Unique//Michael stole the moonwalk from David… //Template 1 • Tekst
  26. 26. // who stole it from Marcel Marceau //Template 1 • Tekst
  27. 27. //Template 1• Tekst
  28. 28. //Template 1• Tekst
  29. 29. Unique//Uniqueness by stealing from other industries //Template 1 • Tekst
  30. 30. Unique//Template 1• Tekst
  31. 31. Unique //Template 1①Sustain your unique proposition & style • Tekst①But adapt to the changing environment①Not forgetting about your core audience
  32. 32. Self
  33. 33. Self
  34. 34. Self//Template 1• Tekst
  35. 35. Self //Template 1①Don’t offer products, support lifestyles • Tekst①Never use tribes on the outskirts②Vary & combine different passion points
  36. 36. Happy
  37. 37. Happy//Template 1• Tekst
  38. 38. Happy//Template 1• Tekst
  39. 39. Happy
  40. 40. // I WILL NEVER FORGET THE DAY… Happy Extreme experience (e.g. skydiving, mount climbing) When I was dumped by my partner Graduated Meeting the love of my life Becoming a sport Surprise Death of a person champion N = 40 close to me Happiness Anger My first kiss N = 156 N = 13 Got my driving license When I got in a fight Fear Disgust N = 30 N = 14 New school Sadnes Discovered I had no s real friends when I N = 93 Moved needed them most Encountered aggression Was diagnosed Being dumped by my with a serious boy/girl friend Parents got illness divorcedSource; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy,Romania, Poland, Brazil, India, and China.
  41. 41. Happy//Template 1• Tekst
  42. 42. // I WILL NEVER FORGET THE DAY… Happy Extreme experience (e.g. skydiving, mount climbing) When I was dumped by my partner Graduated Meeting the love of my life Becoming a sport Surprise Death of a person champion N = 40 close to me Happiness Anger My first kiss N = 156 N = 13 Got my driving license When I got in a fight Fear Disgust N = 30 N = 14 New school Sadnes Discovered I had no s real friends when I N = 93 Moved needed them most Encountered aggression Was diagnosed Being dumped by my with a serious boy/girl friend Parents got illness divorcedSource; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy,Romania, Poland, Brazil, India, and China.
  43. 43. Happy
  44. 44. Happy//Template 1• Tekst
  45. 45. Happy//Template 1• Tekst
  46. 46. Happy//Template 1• Tekst Insert movie SAF integrated longer
  47. 47. Happy//Template 1• Tekst Insert movie SAF integrated longer
  48. 48. Happy//Template 1• Tekst Insert movie SAF integrated longer
  49. 49. Happy //Template 1①Deliver gratifications, not just pleasures • Tekst①Don’t use negative emotions①Happiness is the new rebellion

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