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Audience behaviour


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Audience behaviour

  1. 1. Audience Behaviour Audiences are not robots… they actively select what they view, listen to or read for a range of different reasons.
  2. 2. Uses and Gratifications <ul><li>Blumler and Katz suggested that audience make active choices about what to consume in order to meet certain needs. </li></ul><ul><li>INFORMED and EDUCATED </li></ul><ul><li>IDENTIFY personally </li></ul><ul><li>ENTERTAINED </li></ul><ul><li>SOCIAL INTERACTION </li></ul><ul><li>ESCAPE </li></ul>
  3. 3. <ul><li>Here’s a different theory for why audiences may pick their texts … </li></ul>Richard Dyer’s ‘Utopian Solutions’ Theory Excitement Clarity Community SOLUTION Boredom Confusion Isolation INADEQUACY
  4. 4. So what does that mean for my product? <ul><li>Consider which bits of the theories apply to your product, and… </li></ul><ul><li>How you will plan to include elements that deliver what the audience is looking for. </li></ul>