Many B2B companies build reputations on in-person connections, whether that’s part of what they actually sell, or the customer service they provide. So in a world where direct mail and faxes are still used, does an online community make sense?
It does! From “Let’s try it!” to “This is actually working,” we'll share how the Crisis Prevention Institute's online instructor community, built on the Yammer platform, serves as a valuable tool for its customers. We'll also share engagement strategies, and behind the scenes analytics from tyGraph.