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#hwtrends
Digital Trends Report 2015
#hwtrends
Choice in content
delivery is going to
be one of the most
important trends of
2015
#hwtrends
“2015 will see
marketers learn
how to maximise
the feature sets of
individual channels”
Unified
Digital
Experien...
#hwtrends
Cards are set to
become the
building blocks of
the modern web
Multiple screens,
multiple methods,
one story
#hwtrends
In 2015 we will
begin to see
content created
specifically to be
delivered into cars
The content car
#hwtrends
The best
advertising is
frictionless,
appearing at the
right time to the
right person
Making advertising
routine
#hwtrends
Data, not devices,
is what will have
the biggest impact
on health
Dr Data is around
the corner
#hwtrends
If we’re using a
free service, then
the currency we’re
paying with is our
personal data
There’s no such
thing as...
#hwtrends
18-25 year olds
are most likely to
make use of ad
blocking software
Tech is so not in
darling
#hwtrends
Retailers are out of
step with consumers
when it comes to 3-D
printing, wearables
and facial recognition
Moving ...
#hwtrends
The insights,
analytics and ROI
advantages of
digital have
convinced election
co-ordinators to
spend big”
Going ...
#hwtrends
Any questions?
Ask @hotwirepr
www.digitaltrendsreport.com
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Digital Trends Report 2015

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http://digitaltrendsreport.com


Read the Digital Trends Report 2015: the sixth annual trends report from Hotwire.

Published in: Marketing
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Digital Trends Report 2015

  1. 1. #hwtrends Digital Trends Report 2015
  2. 2. #hwtrends Choice in content delivery is going to be one of the most important trends of 2015
  3. 3. #hwtrends “2015 will see marketers learn how to maximise the feature sets of individual channels” Unified Digital Experiences
  4. 4. #hwtrends Cards are set to become the building blocks of the modern web Multiple screens, multiple methods, one story
  5. 5. #hwtrends In 2015 we will begin to see content created specifically to be delivered into cars The content car
  6. 6. #hwtrends The best advertising is frictionless, appearing at the right time to the right person Making advertising routine
  7. 7. #hwtrends Data, not devices, is what will have the biggest impact on health Dr Data is around the corner
  8. 8. #hwtrends If we’re using a free service, then the currency we’re paying with is our personal data There’s no such thing as a (digital) free lunch
  9. 9. #hwtrends 18-25 year olds are most likely to make use of ad blocking software Tech is so not in darling
  10. 10. #hwtrends Retailers are out of step with consumers when it comes to 3-D printing, wearables and facial recognition Moving fashion forward
  11. 11. #hwtrends The insights, analytics and ROI advantages of digital have convinced election co-ordinators to spend big” Going digital: the road to the UK General Election
  12. 12. #hwtrends Any questions? Ask @hotwirepr www.digitaltrendsreport.com

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