Mobile apps vs mobile web


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Mobile apps vs mobile web

  1. 1. Mobile Apps 2011<br />It’s like 1995 all over again! <br />
  2. 2. Why use an App?<br />What’s the case for building and supporting a mobile app?<br />
  3. 3. Why use an App?<br />Apps start fast and can be configured to run in background on ~most devices.<br />Apps can run local data – including big media, really fast - offline.This is a big deal if you’re travelling. Roaming data is $$$ - your mobile really shouldn’t be roaming data. Self contained apps are OK on aircraft/at airports.<br />
  4. 4. Why use an App?<br />Apps can authenticate a user’s device with their own ~signature – offline/on the device itself. <br />This is a big deal with something that gets left in the back of so many taxis/pinched at the train station.<br />It’s also a big opportunity around alternative CC/payments models: Square. <br />
  5. 5. Why use an App?<br />Apps can access hardware (accelerometer and GPS) – but so can Safari these days. Mag swipe CC reader and proximity protocols for payments is hardware.<br /> <br />The jscript engine in Safari is hobbled – so blagging an app through the App Store this way isn’t a good roadmap for your Thing.<br />Apps can log location while the device is offline.<br />Apps can consume push messaging and do stuff ~on demand from the network. This is a big deal for audiences we need to ~poke!<br />
  6. 6. Great! So, Why not use an app for everything?<br />Apps are device and OS specific – across about a dozen developing devices and 3-4 evolving OS in varied and changing markets.<br />iApps are a PiTA to deploy if you also have other schedules.<br />Apps are a PITA to deploy and maintain on one device, and pure joy on several.<br />Australia’s Apple fans are un-usual – ROW uses *everything* including RIM’s BlackBerry, so unless it’s a toy.. <br />The user’s app data is vulnerable when the phone is lost/stolen/tethered/compromised. <br /> <br />If you can’t push to the local DB on each device you can’t recall, delete or secure what has been published!<br />The very reasons for using an app also conspire to make your installation base a potential time bomb.<br />
  7. 7. ‘So, Apps are ideal for gamers, travelers, taxi drivers and cashiers alike?’<br />Yes, apps are a PITA, but it’s a big new landscape with dramatic growth on several horizons, and some applications are really *very* compelling!<br />The case for using an app stems from what the devices can do – but you need to maintain this landscape at a device level too, so treat this zone as a commitment beyond launch.<br />
  8. 8. Next steps?<br />If you really need an app, you probably need a framework beyond just the App Store to manage it.<br />Mobile Web may meet your needs?<br />