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Taking control of your trivago
listing
Converting looks into books
trivago features over 700,000 hotels, showing comparative prices from
over 200 booking partner...
The importance of managing your listing
Initially content for your listing comes from two sources.
The missing piece is of...
The Search
Certain criteria that influence user behaviour when selecting a hotel
Place Ranking

Offer diversity
Reputation...
Rankings
Quality content is considered, however other factors
affect where a property places in the search results.
Priori...
trivago Hotelier
www.hotelier.trivago.co.uk

Page 6
Registration
Before you can begin editing your listing,
you need to assign the property to your account.

Presentation Tit...
Begin editing your listing today
Use trivago Hotelier tools to edit and upload content on your listing.
After a short appr...
Images – what features can you showcase?
The main image consitutes around 1/3 of your listing and sparks the
initial engag...
Descriptions
Be concise but encompassing, you never know which
details might prove critical for a customer
Mention the typ...
Reviews
Encourage customer opinions to promote your
property. Then monitor and respond to the reviews
you receive through ...
Monitoring your performance
• Learn where your property
ranks on trivago locally,
nationally and globally

• Compare the a...
Three simple steps
Make the most of your visibility on trivago and optimise your bookings

Register at
www.hotelier.trivag...
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How to trivago hotelier final

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Your hotel is visible to a potential 45 million users, it is therefore important that your hotel be correctly presented, up to date and attractive to increase your potential bookings. In this presentation learn how to gain control of your listing. We will detail how you can best utilize this platform to build on your performance and increase overall bookings.

Published in: Technology
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How to trivago hotelier final

  1. 1. Taking control of your trivago listing
  2. 2. Converting looks into books trivago features over 700,000 hotels, showing comparative prices from over 200 booking partners. Your listing appears on trivago because you are currently advertising rates and availability with one of the 200 featured booking sites. A thorough and attractive listing has the power to turn site lookers into room bookers, and is usually the first real engagement opportunity a consumer will have with the property. Page 2
  3. 3. The importance of managing your listing Initially content for your listing comes from two sources. The missing piece is often the one who knows the hotel best, the Hotelier. trivago Hotelier Internal Booking Sites Information from booking sites are aggregated Edit images, descriptions and monitor performance Presentation Title Quality assurance content gap fixing Page 3
  4. 4. The Search Certain criteria that influence user behaviour when selecting a hotel Place Ranking Offer diversity Reputation Content Page 4
  5. 5. Rankings Quality content is considered, however other factors affect where a property places in the search results. Priority: Results can be ranked in order of popularity, distance, price and rating Preference: Results can be altered by any one of the 120 filters available Opinions: 90% visitors are influenced by reviews before booking Availability: No offers advertised means low visibility Page 5
  6. 6. trivago Hotelier www.hotelier.trivago.co.uk Page 6
  7. 7. Registration Before you can begin editing your listing, you need to assign the property to your account. Presentation Title Page 7
  8. 8. Begin editing your listing today Use trivago Hotelier tools to edit and upload content on your listing. After a short approval period, changes will go live on the trivago.co.uk (please allow upto 48hrs) . Switch between the tabs to: • • • • Update basic details Upload/remove images Add descriptions Monitor/reply to reviews left on trivago Presentation Title Page 8
  9. 9. Images – what features can you showcase? The main image consitutes around 1/3 of your listing and sparks the initial engagement Make sure to...  Add an attractive main image  Show off your various facilities with a collage  Upload high quality images  Add as many relevant, but varied images to make an immediate impression Page 9
  10. 10. Descriptions Be concise but encompassing, you never know which details might prove critical for a customer Mention the type of accomodation, name of establishment, rating and location within the first sentence. Describe the hotel more than the location Highlight the most significant facilities: the swimming pool is more attractive than the car park! Give an impression of your atmosphere Page 10
  11. 11. Reviews Encourage customer opinions to promote your property. Then monitor and respond to the reviews you receive through trivago Do  Monitor your reviews and use them to improve your services  Always respond to customers who post negative reviews  Address serious complaints with positive action Don’t • Respond unprofessionally or negatively • Ignore complaints • Respond impulsively to negative reviews Page 11
  12. 12. Monitoring your performance • Learn where your property ranks on trivago locally, nationally and globally • Compare the average price per night and rating of competitors • Keep track of which booking sites and travel communities you appear on • Follow calculations of bookings made through trivago
  13. 13. Three simple steps Make the most of your visibility on trivago and optimise your bookings Register at www.hotelier.trivago.co.uk Find your property and assign it to the account Upload new or edit existing content Any questions? Contact Natalie Gardner Hotel Relations UK natalie.gardner@trivago.com Page 13

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