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Ahli United Bank

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Ahli United Bank

  1. 1. Creative Presentation AHLI UNITED BANK
  2. 2. Creative presentation Marketing Objectives To educate people that AUB is multi-national regional bank – people in the region are not aware that AUB has presence in Bahrain, Kuwait, Qatar, Oman, Egypt, Iraq and UK. AUB is a regional retail bank. It understands and responds to the needs of the people in the region. Customers benefit from the strength of a large multi-national bank that has very deep roots in the region. AUB is available to meet its customers’ needs from more than one location Create wide awareness of the AUB brand.
  3. 3. Creative presentation Advertising Objectives Create awareness of the AUB group in the region AUB Group entities are local banks even though they belong to this regional group (Bahrain – AUB, Qatar – Ahli Bank, Kuwait – BKME, Oman – Ahli Bank, and Egypt – Ahli United Bank (Egypt). The products and services offered by these banks are suited to the customers’ requirements in their countries. The customers benefit from dealing with a bank that is part of a strong, stable regional network
  4. 4. Creative presentation Advertising campaign message (what we want the audience to get from the commercial) : AUB is a regional banking group with a strong local presence in each of the 5 countries (Iraq need not be mentioned; UK services regional clients) Visually cue the Group’s presence in these countries AUB is a strong and stable network able to provide the best banking products and services to customers in each of the 5 countries
  5. 5. Creative presentation Target audience Primary – Retail banking customers. Male and female. Mainly nationals in all countries. Monthly Income: BD 300 and above. Education: Basic level of education and upwards, Strong Arab cultural values Secondary – Corporate banking clients Tertiary – Other banks and financial institutions. Media - Local & regional press and TV
  6. 6. Creative presentation CURRENT BRANCHES AUB Ahli United Bank: Egypt, Oman, Bahrain, UK Ahli Bank: Qatar, BKME: Kuwait Commercial Bank of Iraq: Iraq Future Bank: Iran
  7. 7. Creative presentation STRATEGY AUB is an international bank with local experience. It can talk your local language ...‫ية‬ّ ‫محل‬ ‫معرفة‬ ‫ية‬ّ ‫عالم‬ ‫خبرة‬ GLOBAL EXPERIENCE…LOCAL KNOW-HOW
  8. 8. Creative presentation EXECUTIONS: A. CORPORATE: 1. The global local bank RELIABILITY B. SERVICES: 2. Retail Banking PROSPERITY 3. Credit Cards CONVENIENCE 4. Loans GROWTH 5. Private Banking VIP TREATMENT
  9. 9. Creative presentation PRINT EXECUTION : CORPORATE ‫اللهام‬ ‫والشركات‬ ‫الفراد‬ ‫تلهم‬ُ ‫النور‬ ‫من‬ ‫طاقة‬. ‫عالمية‬ ‫شبكة‬ ...‫ية‬ّ ‫محل‬ ‫معرفة‬ ‫ية‬ّ ‫عالم‬ ‫خبرة‬
  10. 10. Creative presentation PRINT EXECUTION : CORPORATE / Back translation INSPIRATION A SOURCE OF LIGHT TO INSPIRE INDIVIDUALS AND COMPANIES. INTERNATIONAL NETWORK. GLOBAL EXPERIENCE… LOCAL KNOW-HOW.
  11. 11. Creative presentation PRINT EXECUTION : BANKING SERVICES ‫المان‬ ‫وتمنحك‬ ‫مدخراتك‬ ‫نمي‬ّ ‫ت‬ ‫وتوفير‬ ‫جارية‬ ‫حسابات‬ ‫.المان‬ ‫ية‬ّ ‫المصرف‬ ‫الخدمات‬ ...‫ية‬ّ ‫محل‬ ‫معرفة‬ ‫ية‬ّ ‫عالم‬ ‫خبرة‬
  12. 12. Creative presentation PRINT EXECUTION : BANKING SERVICES / Back translation SECURITY CURRENT AND SAVINGS ACCOUNTS HELP YOUR SAVINGS GROW AND GIVE YOU A FEELING OF SECURITY. BANKING SERVICES. GLOBAL EXPERIENCE… LOCAL KNOW-HOW.
  13. 13. Creative presentation
  14. 14. Creative presentation PRINT EXECUTION : CREDIT CARDS ‫الفاق‬ ‫ية‬ّ ‫عالم‬ ‫بمواصفات‬ ‫ية‬ّ ‫ائتمان‬ ‫بطاقات‬ ‫احتياجاتك‬ ‫لتسهيل‬ ‫البواب‬ ‫تفتح‬. ‫ائتمان‬ ‫بطاقات‬ ...‫ية‬ّ ‫محل‬ ‫معرفة‬ ‫ية‬ّ ‫عالم‬ ‫خبرة‬
  15. 15. Creative presentation PRINT EXECUTION : CREDIT CARDS / Back translation HORIZONS CREDIT CARDS WITH GLOBAL SPECIFICATIONS OPEN DOORS TO FACILITATE YOUR NEEDS. CREDIT CARDS. GLOBAL EXPERIENCE… LOCAL KNOW-HOW.
  16. 16. Creative presentation
  17. 17. Creative presentation PRINT EXECUTION : LOANS ‫الرعاية‬ ‫ددة‬ّ ‫المتع‬ ‫احتياجاتك‬ ‫تناسب‬ ‫يسرة‬ّ ‫م‬ ‫قروض‬ ‫للنمو‬ ‫لعاتك‬ّ ‫.وتط‬ ‫قروض‬ ...‫ية‬ّ ‫محل‬ ‫معرفة‬ ‫ية‬ّ ‫عالم‬ ‫خبرة‬
  18. 18. Creative presentation PRINT EXECUTION : LOANS / Back translation CARE. LOANS MADE EASY TO SUIT YOUR MULTIPLE NEEDS AND YOUR ASPIRATIONS OF GROWTH. LOANS GLOBAL EXPERIENCE… LOCAL KNOW-HOW.
  19. 19. Creative presentation
  20. 20. Creative presentation PRINT EXECUTION : PRIVATE BANKING ‫ية‬ّ ‫الخصوص‬ ‫المستثمرين‬ ‫لكبار‬ ‫خاصة‬ ‫وخدمة‬ ‫استشارات‬. ‫خاصة‬ ‫استثمارات‬ ...‫ية‬ّ ‫محل‬ ‫معرفة‬ ‫ية‬ّ ‫عالم‬ ‫خبرة‬
  21. 21. Creative presentation PRINT EXECUTION : PRIVATE BANKING / back translation PRIVACY SPECIAL CONSULTANCY AND SERVICES TO MAJOR INVESTORS SPECIAL INVESTORS (VIP BANKING) GLOBAL EXPERIENCE… LOCAL KNOW-HOW.
  22. 22. Creative presentation
  23. 23. Creative presentation TELEVISION EXECUTION: 30 sec Please see separate PDF presentation.
  24. 24. Creative presentation THANK YOU

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