The School for Change Agents module 4: Moving to action
2. Live Learning Sessions
• May 16: Change starts with me (Helen)
• May 23: Resilience is an act of defiance
(Helen and Kathryn)
• June 6: Purpose and power (Helen)
• June 13: Moving to action (Kathryn)
• June 20: Being a change agent in a
complex world (Helen)
• June 27: Leading change in personalised
care
@Sch4Change #S4CA
3. Presenters
Helen Bevan
@helenbevan
Kathryn Perera
@KathrynPerera
School Coordinators
Olly Benson
@OllyBenson
Webex Hosts
Paul Woodley
@PaulWoodley4
Chat Monitors
Dom Cushnan
@DomCushnan
Presenter Support
Zoe Lord
@ZoeLord1
Zarah Mowhabuth
@ZarahMowhabuth
Back up Presenter
Sasha Karakusevic
@Karas01
Social Media Monitors
Rosie Redstone
@RosieRedstone
Pardeep Bains
@PardeepBains_
Diane Ketley
@DianeKetley
WhatsApp coordinator
Bev Matthews
@BevMatthewsRN
Leigh Kendall
@leighakendall
@Sch4Change #S4CA
4. This week on FutureLearn three fantastic change agents
are sharing how they have used stories to create change
• Those who have already completed this week's module have
begun creating their own stories of self, us and now.
@Sch4Change #S4CA
9. I’ll tell you what’s the greatest
power under heaven, and that is
public opinion – the ruling belief in
society about what is right and
what is wrong, what is honourable
and what is shameful. That’s the
steam that is to work the engines.
George Elliot
@Sch4Change #S4CA
18. If we want people to take action,
we have to connect with their emotions through values
Source: the work of Marshall Ganz
@Sch4Change #S4CA
19. Stories not only teach us how to act –
they inspire us to act.
Stories communicate our values through
the language of the heart, our emotions.
And it is what we feel – our hopes, our
cares, our obligations – not simply what we
know that can inspire us with the courage to
act.”
Marshall Ganz
@Sch4Change #S4CA
20. What we do Why we do it
Action
Head
Analysis
Strategy
Heart
Narrative
Motivation
Source of image: Dr. Christina Winsey AT Mind-Body Connection
Why Stories Matter
@Sch4Change #S4CA
26. Speech to the
2004 Democratic Convention
SELF
My presence on this stage is pretty unlikely. My father
was a foreign student… My grandfather was a cook, a
domestic servant to the British [who] had larger dreams
for his son…
US
I stand here knowing that my story is part of the larger
American story… and that in no other country on Earth
is my story even possible…
NOW
This year, in this election, we are called to reaffirm our
values and our commitments…
Senator Barack Obama (2004)
@Sch4Change #S4CA
27. NOW
Whether or not we feel hope now, we have to act… I
want you to feel the fear I feel every day. And then I
want you to act… The emissions are increasing and
that is the only thing that matters.
US
We are only seeing the beginning. I think that
change is on the horizon and the people will stand
up for our future.
SELF
I have always been that girl in the back who doesn’t
say anything. I thought I couldn’t make a difference
because I was too small… Now I see, this is part of
who I am.
Greta Thurnberg (2019)
Source: various news interviews
@Sch4Change #S4CA
30. Pursuing social change is more
of an art than a science…
It’s about reading power. Building
relationships. Framing issues.
Honing messages. Mobilising
supporters. Bringing pressure to
bear.
Sue Tibballs
Sheila McKechnie Foundation
From: We Change the World: How Social Movements
Influence Health and Wellbeing, NESTA
@Sch4Change #S4CA
31. Lone wolves
Mobilisers
Organisers
Three frames for activism: Hahrie Han
@Sch4Change #S4CA Source: Hahrie Han How Organizations Develop Activists:
Civic Associations and Leadership in the 21st Century
32. Lone wolves
Build power by expertise and information — through
advocacy, oversight, contributing to committees, public
comments and other forms of consultation
Mobilisers
Build power by mobilising people – being able to call
on large numbers of people to contribute, engage in
change and take action
Organisers
Build power by growing leaders – identifying, recruiting and
training future leaders in a distributed network: building a
community and protecting its strength
Source: Hahrie Han How Organizations Develop Activists:
Civic Associations and Leadership in the 21st Century
@Sch4Change #S4CA
33. Lone wolves
Build power by expertise and information — through
advocacy, oversight, contributing to committees, public
comments and other forms of consultation
Mobilisers
Build power by mobilising people – being able to
call on large numbers of people to contribute,
engage in change and take action
Organisers
Build power by growing leaders – identifying, recruiting and
training future leaders in a distributed network: building a
community and protecting its strength
@Sch4Change #S4CA Source: Hahrie Han How Organizations Develop Activists:
Civic Associations and Leadership in the 21st Century
34. Lone wolves
Build power by expertise and information — through
advocacy, oversight, contributing to committees, public
comments and other forms of consultation
Mobilisers
Build power by mobilising people – being able to
call on large numbers of people to contribute,
engage in change and take action
Organisers
Build power by growing leaders – identifying, recruiting and
training future leaders in a distributed network: building a
community and protecting its strength
@Sch4Change #S4CA Source: Hahrie Han How Organizations Develop Activists:
Civic Associations and Leadership in the 21st Century
35. Prepare your stories in advance.
Practice them until
they’re comfortable.
When you have them in your mind,
you need only look for an
opportunity to use them.
Damara Gutnick
Dr Damara Gutnick,
Medical Director of the Montefiore Hudson Valley
Collaborative Preforming Provider System
@Sch4Change #S4CA
37. Live Learning Sessions
• May 16: Change starts with me (Helen)
• May 23: Resilience is an act of defiance
(Helen and Kathryn)
• June 6: Purpose and power (Helen)
• June 13: Moving to action (Kathryn)
• June 20: Being a change agent in a
complex world (Helen)
• June 27: Leading change in personalised
care
@Sch4Change #S4CA
Framing – think of a nurse…
Olly could you create a whole-slide montage of all the horrendous passive female images that come up when one Googles ‘nurse’?
Framing matters
How the frame we use makes all the difference
Re-cap on the options they had with Boaty McBoatface – how they chose to frame it – how they went wrong
Pivot into looking at how we, through telling different narratives, can frame issues in ways that move the world
Jessica Anderson
Jessica Anderson, who has been working for the Royal London Hospital’s acute admission unit for seven years, was aiming to become the fastest female marathon runner dressed as a nurse but her scrubs and trousers did not match the uniform criteria.
Guinness World Record (GWR) rules stipulate that a nurse’s uniform must include a blue or white dress, a white pinafore apron and a traditional white nurse’s cap. Anderson was told that scrubs could be confused with the fancy dress requirements for a doctor’s uniform.
Jessica’s reaction?
“Some of the nurses I work with do wear dresses but mostly we wear scrubs or a tunic and trousers. I’ve certainly never seen a male nurse wearing a dress to work”
So Emotions help us understand what we value in the world.
Why did the story of Alice work ?
So why was this story powerful?
Why do we respond differently when we hear about Alice rather than when we see the policy data and financial balance sheet?
So public narrative when used intentionally for a purpose to connect with others to move to action is a powerful skills set and leadership gift. When we hear stories that make us feel a certain way those stories remind us of our core values. We experience our values through emotions. Then we are prepared to take action on those values. Through our emotions we are more likely to take action
Research by Martha Nussbaum a Moral philosopher, tells us that people who have a damaged (a-mig-da- la) Amygadla the part of the brain which controls emotions, when faced with decisions can come up with many options from which to choose but cannot make a decision because the decision rests upon judgements of value. If we cannot feel emotion we cannot experience values that orient us to the choices we must make
Shortly we will be thinking about the lived experiences that have moved you to action…we’ll be drawing on those a few minutes as you start to craft your own stories.