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© 2016 IBM Corporation
IBM Market Development & Insights
Industry Clouds
IBM HorizonWatch 2016 Trend Brief – External Vers...
© 2016 IBM Corporation
IBM Market Development & Insights
 Purpose: The slides provide a quick overview of the trend towar...
© 2016 IBM Corporation
IBM Market Development & Insights
Overview: The market for Industry Clouds
Definition:
The industry...
© 2016 IBM Corporation
IBM Market Development & Insights
Industry Clouds: 4 trends to watch in 2016
1. LOB influence creat...
© 2016 IBM Corporation
IBM Market Development & Insights
Industry Clouds: Adoption Challenges
 Industry clouds need to be...
© 2016 IBM Corporation
IBM Market Development & Insights
Selected links to additional resources
• CIO: Cloud Services move...
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Industry Clouds : IBM HorizonWatch 2016 Trend Brief

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The slides provide a quick overview of the trend towards Industry (Vertical) Clouds. The slides provide summary information, a list of trends to watch and links to additional resources

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Industry Clouds : IBM HorizonWatch 2016 Trend Brief

  1. 1. © 2016 IBM Corporation IBM Market Development & Insights Industry Clouds IBM HorizonWatch 2016 Trend Brief – External Version Bill Chamberlin, Principal Client Research Analyst / IBM HorizonWatch Community Leader Polly Frierson, Product Manager - Cloud, Mobile and Developer May 9, 2016
  2. 2. © 2016 IBM Corporation IBM Market Development & Insights  Purpose: The slides provide a quick overview of the trend towards Industry (Vertical) Clouds. The slides provide summary information, a list of trends to watch and links to additional resources  How To Use This Report: Use these slides as a learning document and a springboard to further research and reading on this trend. You may want to view the slides in slideshow mode so you can easily follow the links  Available on Slideshare: The latest version of this file (and other HorizonWatch Trend Reports for 2016) will be available publically on Slideshare at http://www.slideshare.net/horizonwatching  Please Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution. About This Trend Report 2 HorizonWatch Emerging Trends Brief: Industry Clouds (External Version)11May2016
  3. 3. © 2016 IBM Corporation IBM Market Development & Insights Overview: The market for Industry Clouds Definition: The industry cloud consists of a landscape of cloud service providers offering a set of cloud-based services that focus on specific industry use cases. Industry cloud companies are typically defined by five key criteria: 1. Has a co-founder or executive with specific domain expertise 2. The ability to create focused customer value from user data, lower customer acquisition 3. Lower acquisition costs due to a high frequency of reference selling 4. Potential to achieve high market share 5. “Layer cake” strategy to offering multiple vertically-tailored solutions 3 Enabling Technologies: Enabling technologies for industry clouds encompass core cloud services and technologies across all elements of the enterprise IT stack, including infrastructure, applications, and business processes, as well as big data analytics. Industry clouds offer SaaS-based services across multiple areas, including marketing, financials, IT management, security, ERP, SCM, HCM, social, and many others. 11May2016 “The number of Industry Cloud Platforms will exceed 100 by 2016.” IDC Industry Cloud Infographic “IDC predicts that there will be more industry-specific cloud services platforms and marketplaces run by leaders in each industry seeking to attract communities of thousands of innovators to create valuable new services.” IDC Worldwide and U.S. Cloud Forecast by Vertical, 2015-2019 HorizonWatch Emerging Trends Brief: Industry Clouds (External Version) Prepared by MD&I, TBR, Inc IBM Video: An Introduction to IBM Watson Health Cloud for Life Sciences
  4. 4. © 2016 IBM Corporation IBM Market Development & Insights Industry Clouds: 4 trends to watch in 2016 1. LOB influence creates demand. LOB influencers will continue to emerge as cloud decision makers, drawing investments closer to the business and creating demand for industry cloud offerings. 2. Access to domain expertise and best practices is a key driver. Industry clouds counter traditional barriers to cloud adoption by offering “out of box” functionality, security, compliance, and integration, which will increasingly hold favor with firms seeking to establish ROI cases for cloud investments. 3. Data economies starting to form. Data architecture complexity, cost, and other issues will prompt firms to seek access to third party data and industry cloud big data analytics solutions that can provide pre-configured assets to accelerate time to value for harnessing their internal data, support business decision making and spur the creation of new business models 4. First mover advantage still available. Competitors are racing to secure first-mover advantage as a keystone platform provider and focusing on securing their niche industry value propositions. 4 HorizonWatch Emerging Trends Brief: Industry Clouds (External Version)11May2016 “Industry Clouds will significantly disrupt the business structure and operational strategy of 1/3rd of the top 20 market leaders in most industries by 2018.” IDC Industry Cloud Infographic “By 2018, over 50% of enterprises will create and/or partner with industry cloud platforms to distribute their own innovations, source others'.” IDC Worldwide IT Industry 2016 Predictions Inc. Why Companies Are Shifting to the Industry- Specific Cloud “Industry Clouds, while often driven by LOB, represent one of the greatest opportunities for CIO’s in decades.” IDC Industry Cloud Infographic
  5. 5. © 2016 IBM Corporation IBM Market Development & Insights Industry Clouds: Adoption Challenges  Industry clouds need to be industry-specific. For industry clouds to be successful, they need to cater specifically to the requirements of a niche market. Industries with complex regulations (i.e. Finance, Banking, Healthcare) and/or dispersed workforces (i.e. Transportation) are examples of industries with specific requirements.  Industry clouds can’t cover all needs.. This inherently creates challenges in sourcing and integrating multiple products to address a business need.  Security concerns. A lack of security features in cloud is preventing companies from adopting this technology. Security issues extend to industry clouds, and will be a key inhibiting factor of adoption in sensitive industries.  Business case & ROI proof points. Enterprises need to build the business case and gain top-down buy-in for industry cloud transformation. For organizations with complex existing IT environments, the cost-benefit of transitioning to an industry cloud (or the complications of adding additional complexity to the existing architecture) will be a key consideration in evaluating adoption of such offerings. 5 HorizonWatch Emerging Trends Brief: Industry Clouds (External Version)11May2016 “The security of patient data on the cloud is a crucial issue that is likely to restrain the growth of the healthcare cloud computing market.” MarketsandMarkets Healthcare Cloud Computing Market Right Scale: 2016 State of the Cloud Survey CIO.com Cloud adoption soars, but integration challenges remain
  6. 6. © 2016 IBM Corporation IBM Market Development & Insights Selected links to additional resources • CIO: Cloud Services move from Horizontal to Vertical • Forbes: The Five Hallmarks Of An Industry Cloud Company • IBM: IBM Watson Health Cloud Capabilities Expand • IBM: Taking the New Era of Computing to Healthcare • Inc. Why Companies Are Shifting to the Industry-Specific Cloud • IDC: Public Cloud Computing to Reach Nearly $70 billion in 2015 Worldwide, According to IDC • Microsoft: The Emergence of Industry Clouds • OpenStack: Building Clouds for the Financial Industry: Challenges and Solutions • SearchITChannel: Verticalization of cloud applications: Channel play • Techcrunch: What Makes An Industry Cloud Leader? • Techtarget: Industry cloud aims to convert buyers into suppliers • Talkin’ Cloud: Cloud Computing Vertical Markets • Techtarget: Industry Clouds on the Horizon? • ZD Net: Why it's a good time to find an 'Industry Cloud' dance partner • ZD Net: Mapping the Industry Cloud landscape 6 11May2016 HorizonWatch Emerging Trends Brief: Industry Clouds (External Version) Emergence Capital (via TechCrunch article) What Makes An Industry Cloud Leader? Diginomica The rise of vertical industry cloud applications

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