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Local Search Engine Optimization




Presented by Hop Online LLC
Contents
•   About us
•   Local SEO… What/Why/How?
•   What’s coming next for the local web
•   What we do
•   Our results
•   Monthly reporting
•   Pricing
•   What’s needed from the client
•   Contacts
About Hop Online



                                                        Sofia, Bulgaria


                New Orleans

We’ve helped:                    We offer:
                                 • Organic and local SEO
                                 • Website design & development
                                 • Social media optimization
                                 • PPC marketing
Local search on PCs




    Did you know…
    • 40% of all searches have local intent
    • 17% of search results now show Google Maps results at the top of the page
    • 82 % of local searchers follow-up offline with phone call and/or in-store visit
    • Only 10% of Google Places profiles have been claimed!
Sources: DM News, Kelsey Group, comscore, GetListed.org
Local Search on mobile
                                           Did you know…

                                           • 50% of online maps usage now coming
                                           from mobile (up from 40% only 2 months
                                           ago!)

                                           • Over half of all local searches happen on
                                           mobile devices




Sources: DM News, Kelsey Group, comscore
Local search drives walk-ins




Source: BrightLocal.com
So, what if you were here?




… What might that do for your business over the
next 12-24 months?
Our approach to local SEO
                                              Create custom                              Reconnect with
Claim all business                            Google maps,                               customers and
locations in all                              custom offers and                          encourage web-
major search                                  other differentiating                      based feedback
engines.                                      content.                                   and reviews.



     Claim                Complete                Customize            Citations             Customers



                     Build-out all profiles                       Ensure the essential
                     to 100%                                      business info is
                     completeness with                            consistent on all
                     categories, rich                             relevant local
                     descriptions,                                directories on the
                     images & video.                              web.
Claiming on the Big 3 (+Yelp)
Complete profiles
Custom offers
Google Offers to challenge Groupon
Enhancing online directory presence
          (aka “citations”)




                              Information From
                              Website, UGC, Local
                              Directories, Social Media,
                              Groupon (recently)
Citations are the new “links” for local SEO
Building reviews


              “Hey there, thanks again for
              your business! Got 2 minutes
              to give us some review love?”
Supporting local SEO w/ PPC




We can…
• Create and optimize your AdWords campaign structure
• Build-out and manage your keyword lists and daily CPC bidding
• Write and split-test your ad copy
• Manage your ads placements on Google’s Display network
• Measure and maximize your return on investment from PPC
advertising
The local search puzzle --
 Google’s value proposition to businesses



Organic                                Paid




Reviews                                Deals
On the (near) horizon in local search
Our Results
Limousine Livery rankings
Resulting web traffic for Limousine
       Livery (past 30 days)
Arnaud’s Restaurant results
Monthly rankings reports
How we can help get you to the top
Phase 1 (one time)                         Phase 2 (ongoing)
Make your website local SEO-friendly       Build citations for your business on local
                                           directories around the web
Claim your business on Google, Bing &      Create and implement a strategy for
Yahoo                                      building reviews to your profiles
Build out robust profiles with images,     Create custom Google maps for your
video and keyword rich categories and      listings
descriptions
Create coupons and offers for your listings Helping you craft deals for promoting on
                                            all major platforms
Pricing
Local SEO                                  Month 1      Month 2      Month 3
Phase 1 work                                   $750
Phase 2 work*                                                $600        $600
Total investment                                                       $1,950


Optional services
Google AdWords & Boost account         10% of monthly ad budget ($300 minimum)
management
SEO site audit**                                                       $1,000
Wordpress website redesign**                                              TBD

* Add $100 per month for each additional business location
** Details can be provided under separate proposal
What we need from the client
1. Access to website content management
   system (CMS) for on-site SEO improvements
2. Up to 10 stunning images of your business
3. Up to 5 videos about your business
4. A bit of patience… results can take a few
   months (but they last!)

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Local SEO from Hop Online

  • 1. Local Search Engine Optimization Presented by Hop Online LLC
  • 2. Contents • About us • Local SEO… What/Why/How? • What’s coming next for the local web • What we do • Our results • Monthly reporting • Pricing • What’s needed from the client • Contacts
  • 3. About Hop Online Sofia, Bulgaria New Orleans We’ve helped: We offer: • Organic and local SEO • Website design & development • Social media optimization • PPC marketing
  • 4. Local search on PCs Did you know… • 40% of all searches have local intent • 17% of search results now show Google Maps results at the top of the page • 82 % of local searchers follow-up offline with phone call and/or in-store visit • Only 10% of Google Places profiles have been claimed! Sources: DM News, Kelsey Group, comscore, GetListed.org
  • 5. Local Search on mobile Did you know… • 50% of online maps usage now coming from mobile (up from 40% only 2 months ago!) • Over half of all local searches happen on mobile devices Sources: DM News, Kelsey Group, comscore
  • 6. Local search drives walk-ins Source: BrightLocal.com
  • 7. So, what if you were here? … What might that do for your business over the next 12-24 months?
  • 8. Our approach to local SEO Create custom Reconnect with Claim all business Google maps, customers and locations in all custom offers and encourage web- major search other differentiating based feedback engines. content. and reviews. Claim Complete Customize Citations Customers Build-out all profiles Ensure the essential to 100% business info is completeness with consistent on all categories, rich relevant local descriptions, directories on the images & video. web.
  • 9. Claiming on the Big 3 (+Yelp)
  • 12. Google Offers to challenge Groupon
  • 13. Enhancing online directory presence (aka “citations”) Information From Website, UGC, Local Directories, Social Media, Groupon (recently)
  • 14. Citations are the new “links” for local SEO
  • 15. Building reviews “Hey there, thanks again for your business! Got 2 minutes to give us some review love?”
  • 16. Supporting local SEO w/ PPC We can… • Create and optimize your AdWords campaign structure • Build-out and manage your keyword lists and daily CPC bidding • Write and split-test your ad copy • Manage your ads placements on Google’s Display network • Measure and maximize your return on investment from PPC advertising
  • 17. The local search puzzle -- Google’s value proposition to businesses Organic Paid Reviews Deals
  • 18. On the (near) horizon in local search
  • 21. Resulting web traffic for Limousine Livery (past 30 days)
  • 24. How we can help get you to the top Phase 1 (one time) Phase 2 (ongoing) Make your website local SEO-friendly Build citations for your business on local directories around the web Claim your business on Google, Bing & Create and implement a strategy for Yahoo building reviews to your profiles Build out robust profiles with images, Create custom Google maps for your video and keyword rich categories and listings descriptions Create coupons and offers for your listings Helping you craft deals for promoting on all major platforms
  • 25. Pricing Local SEO Month 1 Month 2 Month 3 Phase 1 work $750 Phase 2 work* $600 $600 Total investment $1,950 Optional services Google AdWords & Boost account 10% of monthly ad budget ($300 minimum) management SEO site audit** $1,000 Wordpress website redesign** TBD * Add $100 per month for each additional business location ** Details can be provided under separate proposal
  • 26. What we need from the client 1. Access to website content management system (CMS) for on-site SEO improvements 2. Up to 10 stunning images of your business 3. Up to 5 videos about your business 4. A bit of patience… results can take a few months (but they last!)

Editor's Notes

  1. Switch A & B on the map