Local SEO from Hop Online


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Local SEO is becoming the key focal point of online marketing for local businesses. See how our experts can help position you on local search results for long term value for your business!

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  • Local SEO from Hop Online

    1. 1. Local Search Engine OptimizationPresented by Hop Online LLC
    2. 2. Contents• About us• Local SEO… What/Why/How?• What’s coming next for the local web• What we do• Our results• Monthly reporting• Pricing• What’s needed from the client• Contacts
    3. 3. About Hop Online Sofia, Bulgaria New OrleansWe’ve helped: We offer: • Organic and local SEO • Website design & development • Social media optimization • PPC marketing
    4. 4. Local search on PCs Did you know… • 40% of all searches have local intent • 17% of search results now show Google Maps results at the top of the page • 82 % of local searchers follow-up offline with phone call and/or in-store visit • Only 10% of Google Places profiles have been claimed!Sources: DM News, Kelsey Group, comscore, GetListed.org
    5. 5. Local Search on mobile Did you know… • 50% of online maps usage now coming from mobile (up from 40% only 2 months ago!) • Over half of all local searches happen on mobile devicesSources: DM News, Kelsey Group, comscore
    6. 6. Local search drives walk-insSource: BrightLocal.com
    7. 7. So, what if you were here?… What might that do for your business over thenext 12-24 months?
    8. 8. Our approach to local SEO Create custom Reconnect withClaim all business Google maps, customers andlocations in all custom offers and encourage web-major search other differentiating based feedbackengines. content. and reviews. Claim Complete Customize Citations Customers Build-out all profiles Ensure the essential to 100% business info is completeness with consistent on all categories, rich relevant local descriptions, directories on the images & video. web.
    9. 9. Claiming on the Big 3 (+Yelp)
    10. 10. Complete profiles
    11. 11. Custom offers
    12. 12. Google Offers to challenge Groupon
    13. 13. Enhancing online directory presence (aka “citations”) Information From Website, UGC, Local Directories, Social Media, Groupon (recently)
    14. 14. Citations are the new “links” for local SEO
    15. 15. Building reviews “Hey there, thanks again for your business! Got 2 minutes to give us some review love?”
    16. 16. Supporting local SEO w/ PPCWe can…• Create and optimize your AdWords campaign structure• Build-out and manage your keyword lists and daily CPC bidding• Write and split-test your ad copy• Manage your ads placements on Google’s Display network• Measure and maximize your return on investment from PPCadvertising
    17. 17. The local search puzzle -- Google’s value proposition to businessesOrganic PaidReviews Deals
    18. 18. On the (near) horizon in local search
    19. 19. Our Results
    20. 20. Limousine Livery rankings
    21. 21. Resulting web traffic for Limousine Livery (past 30 days)
    22. 22. Arnaud’s Restaurant results
    23. 23. Monthly rankings reports
    24. 24. How we can help get you to the topPhase 1 (one time) Phase 2 (ongoing)Make your website local SEO-friendly Build citations for your business on local directories around the webClaim your business on Google, Bing & Create and implement a strategy forYahoo building reviews to your profilesBuild out robust profiles with images, Create custom Google maps for yourvideo and keyword rich categories and listingsdescriptionsCreate coupons and offers for your listings Helping you craft deals for promoting on all major platforms
    25. 25. PricingLocal SEO Month 1 Month 2 Month 3Phase 1 work $750Phase 2 work* $600 $600Total investment $1,950Optional servicesGoogle AdWords & Boost account 10% of monthly ad budget ($300 minimum)managementSEO site audit** $1,000Wordpress website redesign** TBD* Add $100 per month for each additional business location** Details can be provided under separate proposal
    26. 26. What we need from the client1. Access to website content management system (CMS) for on-site SEO improvements2. Up to 10 stunning images of your business3. Up to 5 videos about your business4. A bit of patience… results can take a few months (but they last!)