Matas: #1 in Cosmetics & Beauty in Denmark [Success Story]

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Matas is the largest health and beauty retailer in the Danish Market offering a broad range of health, beauty, household and personal care products. Utilizing Hoosh’s expertise and resources to analyze big data, we have decided to explore how Matas performs in the digital world.

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Matas: #1 in Cosmetics & Beauty in Denmark [Success Story]

  1. 1. Matas: #1 in Cosmetics & Beauty in Denmark A Success Story November 5th 2013
  2. 2. About Matas is the largest health and beauty retailer in the Danish Market offering a broad range of health, beauty, household and personal care products. The company operates through a solid network of 294 physical stores in Denmark, as well as a Matas Webshop, currently selling more than 14,000 beauty products. 1
  3. 3. About ”We have developed a strong reputation for professional advice and customer service excellence that we have leveraged to establish one of the best-known retail chains in Denmark.” 2
  4. 4. Matas Performance in the Digital World Realizing the potential of E-commerce: Matas Webshop won the E-commerce Prize for 2013 in the category “Omni Channel” 3
  5. 5. Matas Performance in the Digital World Realizing the potential of E-commerce: “Through its omni channel strategy, Matas has created an effective connection between digital as well as analogue sales channels and the company really understands how to use the strengths of the various channels.” 4
  6. 6. Matas Performance in the Digital World Acknowledging the importance of Social 5
  7. 7. Matas Performance in the Digital World Search Marketing  Matas.dk has a stable leading position over its top 5 competitor domains in the Cosmetics & Beauty industry, Skin Care category.  A balanced approach between Organic & Paid Strategies.  Adwords: in the Skin Care category, Matas invested mostly in “Face Cream with Sun Factor”, “Pure Skin Care”, “Face Cream for Men” and “Skin Care for Men” keywords (*Translated; originally in Danish) 6 Data was extracted on 26th October 2013
  8. 8. Matas Visibility in Detail 0 1 2 3 4 5 6 7 CLOTHING & ACCESSORIES COSMETICS & BEAUTY FLOWERS & GIFTS GARDEN JEWELRY & WATCHES PERSONAL CARE PHARMACEUTICAL 7 Industries Categories 7Data extraction: Oct 26th 2013
  9. 9. Matas Visibility in Detail 8 Skin Care Tools, Kits & Brushes Massage Equipment Swimming Pools Women’s Watches Gifts for Women 19 Categories Fragrance Protein Supplements Watches-Low-End Make-up Hair Nails Vitamin Supplements Socks Wallets Gloves Gift Ideas Christmas Gifts for Men Data extraction: Oct 26th 2013
  10. 10. Matas Visibility in Detail 31% 23% 21% 15% 10% #1 Rank in Cosmetics & Beauty Industry Denmark with highest Aggregated Visibility #1 matas.dk #2 lightinthebox.com #3 parfumeshop.dk #4 chekos.dk #5 billigparfume.dk 9Data extraction: Oct 26th 2013
  11. 11. Matas Visibility in Detail 14.78 5.25 4.46 3.88 3.78 0 2 4 6 8 10 12 14 16 MATAS.DK POLITIKEN.DK MADE4MEN.DK EFI.DK GREENSKIN.DK Market Leader in Denmark, Cosmetics & Beauty Industry, Skin Care Category w.42/2013 10 The data is extracted from InsideIndustry and shows the aggregated visibility of top competitors over time including both organic and paid visibility. Data counts for: October 26, 2013
  12. 12. Matas Visibility in Detail 24% 19% 19% 19% 19% Keyword Visibility Score for Skin Care Category, Denmark Face Cream Face Cream with Sun Factor Face Care Moisturizing Cream Face Care for Men 11 Original Keywords are in Danish. Data was extracted on 26th October 2013
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