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Business model template

Bron: Arvetica [2006].

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tomorrow’s organization. today.
Business Model Template
Brief Outline of Business Models / Nov 06
Alex Osterwalder / alex@arvetica.com
tomorrow’s organization. today.
VALUE
PROPOSITION
COST
STRUCTURE
CUSTOMER
RELATIONSHIP
TARGET
CUSTOMER
DISTRIBUTION
CHANNEL
VALUE
CONFIGURATION
CORE
CAPABILITIES
PARTNER
NETWORK
REVENUE
STREAMS
INFRASTRUCTURE CUSTOMEROFFER
FINANCE
a business model describes the value an organization offers to
various customers and portrays the capabilities and partners
required for creating, marketing, and delivering this value and
relationship capital with the goal of generating profitable and
sustainable revenue streams
Template
tomorrow’s organization. today.
VALUE
PROPOSITION
COST
STRUCTURE
CUSTOMER
RELATIONSHIP
TARGET
CUSTOMER
DISTRIBUTION
CHANNEL
VALUE
CONFIGURATION
CORE
CAPABILITIES
PARTNER
NETWORK
REVENUE
STREAMS
gives an overall view of
a company's bundle of
products and services
portrays the network of
cooperative
agreements with other
companies
describes the channels
to communicate and
get in touch with
customers
describes the
arrangement of
activities and resources
explains the
relationships a
company establishes
with its customers
sums up the monetary
consequences to run a
business model
describes the revenue
streams through which
money is earned
describes the
customers a company
wants to offer value to
outlines the capabilities
required to run a
company's business
model
INFRASTRUCTURE CUSTOMER
OFFER
FINANCE
describing a company’s business model
tomorrow’s organization. today.
VALUE
PROPOSITION
value proposition 1
value proposition 2
…
OFFER
describing a company’s offer
tomorrow’s organization. today.
VALUE
PROPOSITION
TARGET
CUSTOMER
value proposition 1
value proposition 2
…
target customer 1
target customer 2
…
CUSTOMEROFFER
describing who a company offers value to
tomorrow’s organization. today.
VALUE
PROPOSITION
TARGET
CUSTOMER
DISTRIBUTION
CHANNEL
value proposition 1
value proposition 2
…
distribution channel 1
distribution channel 2
…
target customer 1
target customer 2
…
CUSTOMEROFFER
describing how a company reaches its customers

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Business model template