Hoocachaka<br />SEO Copywriting Terminology<br />
Above the fold<br />The content that appears on the screen without users having to scroll<br />
Active Verb<br />A call to action<br />
Algorithm<br />A mathematical formula the search engines use to prioritize web pages when responding to search queries<br />
Alt Tag<br />The text used to describe what an image is about when it can’t be seen. Search engine spiders cannot read ima...
Backlinks<br />A hyperlink on another website that leads to a page on your website. They’re also called “incoming links” a...
Benefit<br />The positive outcome a feature provides for the buyer<br />
Call to Action<br />Words used to encourage a reader to take a particular action<br />
Conversions<br />Convincing readers to do exactly what you want them to do on your website<br />
Crawlers<br />Crawlers—also known as robots, bots, spiders and web crawlers—are web programs that methodically troll the i...
Dynamic Keyword Insertion<br />This allows keywords used in searches to be inserted automatically into advert copy<br />
Feature<br />An aspect of a product which will be beneficial for buyer<br />
Indexing<br />When crawlers visit pages on the web, they “read” the information on those pages and catalogue data in a mas...
Key phrase<br />A combination of words people are typing into search engines to find products or services online<br />
Landing Page<br />Specific web pages about a product or service on your website<br />
Meta Description Tag<br />The meta description is a paragraph inserted into your website’s code to tell potential visitors...
Organic SEO<br />Any part of an SEO campaign that does not involve paid advertising<br />
Persona<br />Characterizing a group of visitors to a web site<br />
PPC<br />Pay-per-click (also called cost-per-click, or CPC) business pay per click per advertisement<br />
SEO<br />Search engine optimization. It involves a variety of tactics—including SEO copywriting—to help websites rank high...
USP<br />Unique selling point – what makes you different and better than your competitors<br />
Title Tag<br />This is simply the title of each page on your site. It appears at the top of your browser, and is the first...
Web Copy<br />A style of online writing that’s intended to make sales and improve page rankings<br />
End.<br />Hoocachaka.wordpress.com<br />
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Seo Copywriting Terminology

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22 SEO Copywriting terms and definitions

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Seo Copywriting Terminology

  1. 1. Hoocachaka<br />SEO Copywriting Terminology<br />
  2. 2. Above the fold<br />The content that appears on the screen without users having to scroll<br />
  3. 3. Active Verb<br />A call to action<br />
  4. 4. Algorithm<br />A mathematical formula the search engines use to prioritize web pages when responding to search queries<br />
  5. 5. Alt Tag<br />The text used to describe what an image is about when it can’t be seen. Search engine spiders cannot read images but they can read, and index, alt text<br />
  6. 6. Backlinks<br />A hyperlink on another website that leads to a page on your website. They’re also called “incoming links” and “inbound links”<br />
  7. 7. Benefit<br />The positive outcome a feature provides for the buyer<br />
  8. 8. Call to Action<br />Words used to encourage a reader to take a particular action<br />
  9. 9. Conversions<br />Convincing readers to do exactly what you want them to do on your website<br />
  10. 10. Crawlers<br />Crawlers—also known as robots, bots, spiders and web crawlers—are web programs that methodically troll the internet to index web pages<br />
  11. 11. Dynamic Keyword Insertion<br />This allows keywords used in searches to be inserted automatically into advert copy<br />
  12. 12. Feature<br />An aspect of a product which will be beneficial for buyer<br />
  13. 13. Indexing<br />When crawlers visit pages on the web, they “read” the information on those pages and catalogue data in a massive index. From this index, search engines return search queries with relevant web pages<br />
  14. 14. Key phrase<br />A combination of words people are typing into search engines to find products or services online<br />
  15. 15. Landing Page<br />Specific web pages about a product or service on your website<br />
  16. 16. Meta Description Tag<br />The meta description is a paragraph inserted into your website’s code to tell potential visitors what each web page is about; it appears in the SERPs<br />
  17. 17. Organic SEO<br />Any part of an SEO campaign that does not involve paid advertising<br />
  18. 18. Persona<br />Characterizing a group of visitors to a web site<br />
  19. 19. PPC<br />Pay-per-click (also called cost-per-click, or CPC) business pay per click per advertisement<br />
  20. 20. SEO<br />Search engine optimization. It involves a variety of tactics—including SEO copywriting—to help websites rank higher in SERPs<br />
  21. 21. USP<br />Unique selling point – what makes you different and better than your competitors<br />
  22. 22. Title Tag<br />This is simply the title of each page on your site. It appears at the top of your browser, and is the first description people see in search engine results<br />
  23. 23. Web Copy<br />A style of online writing that’s intended to make sales and improve page rankings<br />
  24. 24. End.<br />Hoocachaka.wordpress.com<br />

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