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Mayrah marketing plan dean long

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An initial research about how to improve Mayrah online business in Australia.

Published in: Marketing
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Mayrah marketing plan dean long

  1. 1. MAYRAH DEAN LONG SEO、SEM、FACEBOOK & MARKETING PLAN 2018
  2. 2. Contents 1 Initial Evaluation 2 SEO - SEM 3 Social Media - Facebook 4 Summary
  3. 3. 02 SEO - SEM
  4. 4. 01 02 03 04 05 Mayrah. com.au Category Rank in Clothing #N/A Australia Rank #1,117,865 Monthly total visit <5K Bounce Rate 50.1% 点击添加相关标题文字,点击添加相关标题文字,点击添加相关标题文 字,点击添加相关标题文字,点击添加相关标题文字。 请替换文字内容 Overview Homepage stat overview 14:04 Time on site 1.50 Pages per session Organic Keywords 2 SEO Value $0
  5. 5. SEO Please noted that advice below are purely my opinion and it’s not absolutely right . Feel free to point out my mistakes and discuss further optimization for the better results ! • Score 73 • Title Tag • Meta Description • URL Optimization • Heading Tag • Content Advice What can we do to make it better
  6. 6. 请替换文字内容 点击添加相关标题文字,点击添加相关标题文字,点击添加相关标题 文字,点击添加相关标题文字。 请替换文字内容 点击添加相关标题文字,点击添加相关标题文字,点击添加相关标题 文字,点击添加相关标题文字。 请替换文字内容 点击添加相关标题文字,点击添加相关标题文字,点击添加相关标题 文字,点击添加相关标题文字。 Spider Crawling for SEO Research
  7. 7. 请替换文字内容,点击添加相关标题文字,修改文字内容,也可以直接复制你的内容 到此。请替换文字内容,点击添加相关标题文字,修改文字内容,也可以直接复制你 的内容到此。 点击请替换文字内容 CLICK PLEASE REPLACE THE WRITTEN CONTENT Title Tag Place keywords and brand name • Mayrah • Girls Fashion Clothing & Accessories|Mayrah • 'KAELYN’ BEACH DRESS, BLUE/JADE OMBRE – MAYRAH • KAELYN BEACH DRESS – BLUE & JADE OMBRE |MAYRAH • Fashion – MAYRAH • Fashion Dress design Collection |Mayrah • “—”connect keywords • “ | ”connect brand name Issues • Not enough content • Wrong keywords placement • Duplicated content
  8. 8. 请替换文字内容 点击添加相关标题文字,点击添加相关标题文字,点击添加相关标题 文字,点击添加相关标题文字。 请替换文字内容 点击添加相关标题文字,点击添加相关标题文字,点击添加相关标题 文字,点击添加相关标题文字。 请替换文字内容 点击添加相关标题文字,点击添加相关标题文字,点击添加相关标题 文字,点击添加相关标题文字。 Spider Crawling for SEO Research
  9. 9. 请替换文字内容,点击添加相关标题文字,修改文字内容,也可以直接复制你的内容 到此。请替换文字内容,点击添加相关标题文字,修改文字内容,也可以直接复制你 的内容到此。 点击请替换文字内容 CLICK PLEASE REPLACE THE WRITTEN CONTENT Meta Description • Why no Meta Description? • Why more than 160 characters? • Why not using bolded words? • Why not let google choose? Blank: Elegant or wild, dress or jean. Inspired by youth culture, street wear trends & a care free lifestyle, we live in gear designed by Mayrah, for Mayrah’s woman……..157 ------------------------------------------------------------------------------------------------------------- • Optimized:Australian fashion & lifestyle designer brand……… 45 Check out the latest girls fashion clothing & design online at Mayrah. We’re hooking you up with the latest jeans, shorts, dresses, tees & more. Shop with Afterpay. -----164
  10. 10. URL Optimization
  11. 11. 01 02 03 04 Navigational, Informational, Transactional Relevancy, intent, Competitiveness Fashion+design+style Keywords Customer review Manufacturer review Style Display All visitors Customers Subscribers Engagement Remarketing Customer review Photo shooting Style slideshow Video SEM Search Engine Marketing – Google AdWords
  12. 12. SERP Search Engine Result Keyword – woman’s clothes
  13. 13. Major Competitors https://www.princesspolly.com★★★(2638 Organic Keywords) https://wish.com.au/15★ https://freez.com.au/(16) ★ https://www.birdsnest.com.au★★★(1680 Organic Keywords) https://seduce.com.au85★ https://dissh.com.au/258★★(258 Organic Keywords) https://www.theiconic.com.au★★★★(21288 Organic Keywords) https://www.ezibuy.com/shop/au/★☆ https://aboutagirl.com/11★ http://www.alibionline.com.au/35★ Avg. monthly searches : • 1,300(mayrah) – CPC $0.96 • 62,461(women clothing) – CPC $0.73 • 182,293(womens fashion) – CPC $0.62
  14. 14. 03 Facebook
  15. 15. Campaign
  16. 16. • Page like + Engagement All - Details – CA
  17. 17. How to Evaluate My Campaign?
  18. 18. Big Picture Reach ROI Impression Attack Problems CTR ,CVR CPA Cost per Action CPI, CPC CPM,CPV CPI = CPM/ (1000*CTR*CVR) How to Evaluate My Campaign? One step at a time
  19. 19. Creative
  20. 20. What our competitors do Target Websites, Themes, Google display partners
  21. 21. • Text ? • images ? • Keywords? • Creative? • CPA? CTR ? Creative 2 Display Suggestion Cognitive communications, Behavioural communications, Affective communications
  22. 22. Creative 1 Bedding Guideline Article Instantiation Creative 2 Video Keywords & remarketing Customers review Partner Manufacturer review
  23. 23. 04 Summary
  24. 24. Mobile version or Mobile adaption? Advice What can we do to achieve better ?
  25. 25. Mobile adaption
  26. 26. Backlinks and DA&PA Advantages: • Gained good backlink from the website which has good DA and PA • The anchor text is “branding” Type Disadvantages: • Low DA and PA itself • Some of the landing page links are broken • There are not enough backlinks in diversity & quantity perspective Suggestion: SEO agency Content marketing Guest blog Website partnership More info go to see link building: Click here
  27. 27. Which is better? Good couch? Just look at his smile
  28. 28. Intrusive interstitials
  29. 29. Pop - up Ad • Exit capture • Cart Abandon • Post Purchase Follow Up
  30. 30. Blog – Content Creating 1. Evergreen, Trading, Seasonal, General Content 2. Format: • List post - 10 tips for better sleep • How to - how to choose the best mattress • Interview - Scientist just discover the secret of sleep • Check list - 7 things you should check before buying a mattress • Case Study - Bedding retail industry 2017
  31. 31. EDM – Electronic Direct Mail Remarketing Email
  32. 32. Website reputation (SEO and reputation building) Share?
  33. 33. Outdoor advertising - billboards
  34. 34. Programmatic Ad exposure More exposure
  35. 35. Improve CTR
  36. 36. Facebook Fan page
  37. 37. Invest in better sleep
  38. 38. Local SEO 1. Having the city or service area in domain name : sydneyMayrah.com.au 2. Having the details page to different store in sub domain: surryhills. mayrah.com.au 3. Include a list of the 3-5 closest cities near the address of the footer: 4. Sydney based online bedding store also serving Melbourne, Canberra & Australia Wide 5. Mentioning location in blog post 6. Rich snippets
  39. 39. CONTENTS HOME Furniture Bedroom Design Bedding Trend Culture/Entertainment Outbound links SOCIAL MEDIAS Facebook Instagram Twitter Google+ EVENTS&PROMOTION Resources Exchange Supermarket Fashion Retail Store Conference Real estate/flatmate.com PAID CAMPAIGN Facebook Google AdWords EDM Flyers Ad How do we gain more leads?
  40. 40. THANKYOU FOR GIVINGTHIS OPPORTUNITY THANKS

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