Why Social Media

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A common question we’re asked by businesses is why they should engage in social media for their projects. For those questioning the value we've created the following SlideShare.

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Why Social Media

  1. 1. Why Social Media?March 2013Prepared by Honey Digital
  2. 2. About usHoney Digital helps companies and individuals use the digitalworld to achieve their goals.Working with both well-known brands and small businesses, ourteam has over ten years experience in the digital world. HoneyDigital brings together some great digital minds with experienceof social media, digital marketing, online content and web designand build.From optimising use of Twitter to creating a complete digitalstrategy encompassing SEO, social media and marketing, HoneyDigital can help with every part of the mix.
  3. 3. Why Social Media?A common question were asked by businesses is why theyshould engage in social media for their projects.For those questioning the value we have the followingpoints...
  4. 4. Why Social Media?Better communication and engagementBuilding conversations through social media provides insight intoaudiences and drives high-quality engagement with them. You canmanage and take control of online conversations - dealing bothwith complaints and tough questions, and engaging in positivedialogue. Social media also engages and updates businessorganisations, stakeholders and partners.By interacting with thought leaders and influential bloggers, youcan boost your presence and positioning within your field. Andkeeping staff and advocates updated and involved will lead tobetter internal take-up of social media and promotion of your keymessages.
  5. 5. Why Social Media?Valuable insightLooking beyond your own social media channels and tuning in tothird-party blogs and forums gives further insight intoconversations and topics relevant to your goals.It reveals the ideas, influencers and the attitudes shaping themarketplace.
  6. 6. Why Social Media?TargetingBy using data and analytics from social media and other marketingchannels, you can shape on-and-offline messaging and targetorganisations and individuals more accurately with the rightmessages.
  7. 7. Why Social Media?Reputation management and a controlled onlinepresenceSocial media alerts can uncover online conversations about yourcompany or project, so you can get involved promptly whereappropriate and maintain your online reputation.
  8. 8. Why Social Media?A ‘live newsroom’ and PR channelSocial media channels can be ‘go to’ places for information andupdates, and increasingly are the best channel for managing theconversation with media too.
  9. 9. Why Social Media?A medium to engage and motivate employeesSocial media is not just about looking outwards. Engaging staff andstakeholders through social media will increase internal advocacy -“a connected business is a social business”, one that inspirespeople.
  10. 10. Thank you...Want to chat about topics covered in this presentation?Looking to get help with your companies social media?Were here to help.Why not send us an email or give us a call:Email: hello@honey-digital.comTel: 07595 344243Web: www.honey-digital.com

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