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Digital Marketing

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THE FUNDAMENTALS
OF DIGITAL
MARKETING
By: Giriraj Daga
INTRODUCTION
Digital marketing refers to advertising delivered through
digital channels such as search engines, websites, social
media, email, and mobile apps.
Consumers heavily rely on digital means to research
products.
“Digital is at the core of everything in marketing today—it
has gone from ‘one of the things marketing does’ to ‘THE
thing that marketing does.’”
Forbes also forecasts that social media will become
increasingly conversational in the B2B space, video
content will be refined for search engine optimization
(SEO) purposes, and email marketing will become even
more personalized
OBJECTIVE
Brand Awareness
Target customers
Retaining old customers
Increase sales and profit
Expand market
More website traffic
Improve user experience
Keep the customers engaged in your brand
THE COURSE
• The Google digital marketing course is offered through the Google Digital Garage library.
• With 26 modules of 40 hours of time investment, this is the only digital marketing
course provided by Google Digital Garage that offers a certification.
• It’s a library of free online courses offered by both Google’s professional trainers as well
as a variety of other course platforms.
• Google Digital Garage is a learning platform owned by Google.
TOPICS COVERED
Business Strategy that incorporates digital marketing
Content marketing
Search engine Marketing
Search engine optimization
TOPICS COVERED
Social Media Marketing
Mobile Optimization
Targeting Local Customers
Email Marketing
Ad

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mooc ppt.pptx

  • 2. INTRODUCTION Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Consumers heavily rely on digital means to research products. “Digital is at the core of everything in marketing today—it has gone from ‘one of the things marketing does’ to ‘THE thing that marketing does.’” Forbes also forecasts that social media will become increasingly conversational in the B2B space, video content will be refined for search engine optimization (SEO) purposes, and email marketing will become even more personalized
  • 3. OBJECTIVE Brand Awareness Target customers Retaining old customers Increase sales and profit Expand market More website traffic Improve user experience Keep the customers engaged in your brand
  • 4. THE COURSE • The Google digital marketing course is offered through the Google Digital Garage library. • With 26 modules of 40 hours of time investment, this is the only digital marketing course provided by Google Digital Garage that offers a certification. • It’s a library of free online courses offered by both Google’s professional trainers as well as a variety of other course platforms. • Google Digital Garage is a learning platform owned by Google.
  • 5. TOPICS COVERED Business Strategy that incorporates digital marketing Content marketing Search engine Marketing Search engine optimization
  • 6. TOPICS COVERED Social Media Marketing Mobile Optimization Targeting Local Customers Email Marketing
  • 7. TOPICS COVERED Video Content as Marketing Tool Display Advertisement Using Analytics to understand and measure Traffic E-Commerce Marketing
  • 8. CONCLUSION • This course is a great starting point for anyone who wants to enter the world of digital marketing. • It easy to follow but long enough to provide a comprehensive education. • The course is well done and there are a lot of videos, so you don’t get bored and learn something new.