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  1. 1. TOKYO MOTOR SHOW TWO EXCITING NEW HONDA CONCEPTS TO BE UNVEILED AT TOKYO MOTOR SHOW, 2007 • CR-Z hybrid sportscar concept breaks cover • Funky ‘gel body’ fuel cell project revealed Two striking new concept models will make their world premieres at the 40th Tokyo Motor Show later this month. The Honda CR-Z is a lightweight, two-seater sportscar equipped with Honda’s petrol-electric hybrid IMA powertrain. PUYO is a fuel cell vehicle designed to provide fun for both the driver and his or her surroundings. CR-Z Concept Following in the tyre prints of the Honda Remix Concept (seen at LA Show last year), and the Small Hybrid Sports Concept (debuted at Geneva in March), the CR-Z Concept explores the potential of a compact, lightweight sportscar that’s exciting to drive, but has minimal impact on the environment. The CR-Z features the latest Honda hybrid IMA powertrain to deliver low emissions and impressive economy. The front of the car sits low, and is dominated by an imposing, large bumper with gaping air intakes. Meanwhile, the smooth lines across the glass roof and rear of the car minimise drag.
  2. 2. Tube shaped combination lamps at the rear improve rearward visibility, and other design details include stylish, high-visibility wing mirrors, LED headlights, fin-shaped sidelights and large 19- inch wheels to enhance the sporting appearance. Inside, the aim was to give the concept car a light, spacious and sophisticated feel. The CR-Z’s hi-tech interior features a blue, neon-like finish across the main dash and centre console. Mesh material on a simple framework is used throughout, with sporty seats to help support the driver during cornering. According to the Japanese design team, CR-Z stands for Compact Renaissance - Zero. PUYO PUYO is a Japanese word that embodies the tactile traits of this unique car. Puyo is meant to convey all that is warm and friendly, and put a smile on the face of users and pedestrians. This concept car has a ‘gel body’ made of soft materials that enhance the ‘real world’ safety properties of the vehicle. Lights beneath the body shine through the gel, to help highlight doors and other manual functions, and notify users of the vehicle’s condition. PUYO represents a new idea in mobility that brings together the principles of clean, safe and fun all into one environmentally- responsible, people-friendly, yet minimalist design. The concept has a small frame, is ultra-efficient and is powered by hydrogen fuel cell technology. One of the key goals of the project was to create a cornerless car that was kind to both people and the environment. The
  3. 3. ‘Seamless Soft Box’ is welcoming and inviting to look at, but also makes the most of the box-shaped design’s spaciousness, managing to accommodate four people within its tiny frame. Developed to have a ‘silky feel’, the PUYO’s interior is designed to provide a people-friendly cabin with a feeling of space emphasised by transparent materials. Features include an instrument panel monitor, elastic-like controls made from cloth that rise up when the vehicle starts and luminous fluid level displays. The obvious omission is the steering wheel, which is replaced by a joystick, used for operation and manoeuvring. Debut of Japanese-market Honda Fit Holding its own in another corner of the stand is the all-new Japanese Fit, which goes on sale in Japan in late October. Since it was first introduced in 2001, the Fit has been widely acclaimed for its style, functionality, and outstanding fuel economy, with worldwide sales topping two million units. The new Fit will form the basis for the Jazz, which will be launched in Europe in late 2008. In addition, a ‘Next Energy’ display will showcase Honda’s latest initiatives in new energy development, including technology for producing bioethanol from rice straw and environmentally- responsible, next-generation thin-film solar cells, which will soon go on sale nationwide in Japan. Elsewhere on the stand, Honda will display a range of current production cars as well as more advanced environmental technologies. To reflect Honda’s motorsport heritage, the latest
  4. 4. Formula 1 car and other racing machines will be on show. 18 vehicles representing 11 different models will be showcased in total. The Honda press briefing will take place at 12.50-13.05 on Wednesday 24 October, in the Central Hall. ON THE HONDA STAND World Premiere Japan Premiere Concept vehicles CR-Z FCX Concept PUYO Civic Type R (racing concept) Planned production vehicles Inspire Step Wagon Step Wagon Spada Production vehicles J-spec Fit J-spec S2000 Type S J-spec Fit RS Civic Hybrid J-spec Fit special- needs vehicle Motorsports F1 (RA107) Accord Diesel (entrant in 2007 Joy endurance race) Civic Hybrid (entrant in 2007 Nürburgring 24- hour endurance race) Exhibits i-DTEC (cutaway model) V6-VCM petrol
  5. 5. engine IMA Hybrid System (cutaway model) 1.3-litre i-VTEC petrol engine (display model) Fit (cutaway model) Driving simulator InterNavi satellite navigation system Ultra-thin solar panels Cogeneration unit HONDA MOTORCYCLES AT TOKYO MOTOR SHOW Honda’s motorcycle exhibition features world premiere concept models, pre-launch models, and a comprehensive line-up of other motorcycles and advanced environmental and safety technologies. Conceived around the theme Find Your Wings, this year’s motorcycle display will feature a wide variety of engine variations and innovative motorcycles. Honda’s display will feature 10 world premiere models and three Japanese premieres. With other exhibits, the total number of bikes on show will be 33, as well as Honda’s environmental and safety technology displays, including rider training devices. At the forefront of the display will be the Evo6 concept model, featuring Honda’s unique horizontally-opposed six-cylinder engine.
  6. 6. Also on show are the all-new Forza Z scooter, and CB1100F and CB1100R concept models equipped with Honda’s traditional yet continually matured inline four-cylinder engines. Elsewhere on the stand, Honda showcases its ground-breaking technology, highlighting advances in the areas of safety and the environment, and there will also be a display of Honda’s motor sports racing machines, which help symbolise the company’s spirit of challenge and the pursuit of dreams. Overview of featured motorcycles and other exhibits Prototypes: EVO6 (world premiere) CB1100F (world premiere) CB1100R (world premiere) Exhibition models: Goldwing (Japanese premiere) CB1300 SUPER FOUR (ABS)/SUPER BOL D’OR (ABS) (world premiere) SHADOW (750) SHADOW (400) SILVER WING (400) FORZA Z/Z ABS CB223S (world premiere) LEAD (Japanese premiere) Exhibition models: Special Import ST1300 Pan-European (ABS) Production models:
  7. 7. CB750 CBR600RR CB400SS XR400 Motard CRF150R Today Exhibition Model: Racing Models RC212V (2007 MotoGP racing machine) CRF450R (2007 All Japan Motocross Championship IA1 Class racing machine) COTA 4RT (2007 Trial World Championship Series winning machine) CBR1000RRW/CBR1000RR (2007 Suzuka 8-hr Endurance Road Race racing machine) Environmental and safety technologies Honda Riding Simulator Riding Trainer Variable Cylinder Management system equipped engine for motorcycle Forza engine (cutaway model) HONDA’S DIESEL JOURNEY Where have we been and where are we going? Honda firmly believes the most effective way to significantly reduce CO2 emissions from cars in the UK is through developing petrol-electric hybrid technology. While a lot of other manufacturers are building small diesel engine city cars in order to bring their overall CO2 levels down to meet European emissions targets, Honda’s general direction is to put diesel engines into larger, family cars and develop hybrid technology for its smaller,
  8. 8. more affordable and lighter weight vehicles. i-CTDi In the early nineties, to meet growing demand for diesel power, Honda employed oil-burning engines from other manufacturers (ISUZU and Rover, for example), but they were never long-term solutions. Honda’s involvement with developing its own diesel engine started with Kenichi Nagahiro, the company’s chief engine designer and the inventor of the celebrated VTEC engine. Mr Nagahiro hated diesel engines – he thought they were noisy, smelly and dirty. When asked to design Honda’s first diesel he flatly refused – unless he was allowed to start completely from scratch. The result is one of the cleanest, most refined diesel engines on the market today, the 2.2 i-CTDi that sits in the UK Accord, Civic, CR-V and FR-V. i-DTEC Mr Nagahiro has masterminded the Honda diesel development programme since its conception in 2002 and at the Frankfurt Motor Show in September, he proudly presented the next exciting stage of Honda’s diesel engine technology: i-DTEC. This is Honda’s second generation diesel. It will debut in the next generation Accord (due in the UK, summer 2008) and will exceed Euro 5 emissions standards. The i-DTEC engine boasts the latest fuel injection technology, more efficient exhaust gas recirculation and a particulate filter to reduce air quality emissions (NOx). It also has a greater fuel economy and an increase in power and torque over the i-CTDi.
  9. 9. Not bad for just the second stage in Nagahiro’s development programme… Super-clean i-DTEC While a growing number of people could tell you that diesel engines produce lower levels of CO2 than petrol engines –not many are aware of the comparatively high levels of particulate matter and NOx in the exhaust gasses. It’s the one downside of most modern diesels, but is being addressed by emissions legislation. Euro 5 will prompt manufacturers to build engines with cleaner exhaust gasses – but the next Euro 6 regulations, (and in America, TierII/Bin 5 legislation) will be even stricter, especially on NOx. For Honda building a low particulate, low NOx, low CO2 diesel has always been part of the plan. And Nagahiro’s ‘holy grail’ engine, the third generation Honda diesel and the second i-DTEC, will deliver on all counts. Nagahiro’s overall aim has been to redefine “the diesel” and the second generation i-DTEC will do just that, proving that a diesel engine can offer more power and low environmental impact. The key part of the super-clean i-DTEC is an innovative Ammonia Catalytic Converter in the exhaust system. Three-way catalytic converters in petrol engines can reduce NOx by as much as 99 per cent, and this converter will reduce NOx at a similar efficiency. The ammonia creates a chemical reaction that detoxifies the NOx and turns it into harmless nitrogen using a two- layer structure. This engine will achieve a standard well above Euro 6 legislation
  10. 10. and complies with the even more stringent US Environmental Protection Agency (EPA) TierII/Bin 5 emissions requirements. Euro 6 (still at planning stage) is expected to limit NOx emissions to 80mg/km for diesel engines from 2014. The earlier date of 2009 will see the introduction of the US TierII requirements which stipulate no higher NOx emissions than approximately 43.5 mg/km. Eventually, hydrogen fuel cell powered vehicles, like the Honda FCX, will be the main form of road transport. Until then, Honda is striving to produce the greenest and most efficient petrol and diesel engines on the market. Diesel power is just one of the recent challenges Honda has faced, but more importantly, is striving to improve.
  11. 11. HONDA AND BIOFUELS A recap on biofuels Bioethanol fuel is made from plant sources such as sugar cane. Because plants absorb CO2, the growing of such crops counterbalances the amount of CO2 released into the atmosphere from burning bioethanol (eg. through driving). As this does not cause atmospheric CO2 to increase, bioethanol fuel is considered as a potential alternative to petrol and diesel. Generally biofuels are used as a blend – bioethanol with petrol or biodiesel with diesel. Most engines can run on blends with very low percentages of biofuels but specially adapted vehicles, like the Honda Flexible Fuel Vehicle, can run on much higher percentages of biofuel – up to 85 per cent in some cases. Biofuels have come under criticism as well as praise. The true environmental benefits of biofuels are still being debated and are unlikely to be fully accepted until a universally recognised certification system is established. In addition, the lack of fuelling infrastructure, particularly in the UK and Europe means biofuel is not a suitable alternative for every market – yet. Doing what comes naturally Rather than waiting for existing biofuels to become more credible and be given the environmental green light, Honda has developed a biofuel that could be universally accepted and certified as an alternative fuel.
  12. 12. Honda believes there is a medium term role for biofuels in motoring, and in conjunction with the Research Institute of Innovative Technology for the Earth (RITE), has made significant breakthroughs in the development of a second generation biofuel. This is made from biomass (the by-product of crops such as wheat, rice and other farming activity). The biofuel is produced from waste products of the crop rather than from the crop itself, which of course, offers a genuine environmental benefit. Honda Flexible Fuel Vehicle (FFV) Honda’s heritage is steeped in research, technological developments, and a long-standing commitment to providing environmentally-sustainable transport. That’s why we’ve tried and tested all manner of options – solar powered vehicles, electric motors, fuel cell and hybrid technology. So it comes as no surprise that Honda is working on the development of biofuel cars, too. Honda firmly believes that the most effective way to significantly reduce CO2 emissions in the current UK marketplace is through petrol-electric hybrid technology. This is because the infrastructure and product is already currently available. For the future, our long-term solution is the fuel cell vehicle – FCX – which runs on compressed hydrogen and emits nothing but water. So you may wonder why Honda is developing an FFV? Well, in countries like Brazil, the biofuel marketplace is well-established and a comprehensive fuelling infrastructure already exists. Knowing of the potential environmental gains to be reaped from developing biofuels, in September 2006, Honda announced that it had created a new flexible fuel vehicle (FFV) system that enables
  13. 13. petrol engines to operate on either 100 per cent ethanol or a wide range of ethanol-petrol fuel mixtures. There are two versions of FFV currently on sale in Brazil – a Civic FFV and Fit FFV. Both can run on up to 85 per cent bioethanol. Up to now, variations in the ratio of ethanol-to-petrol have affected low-temperature start-up performance, and caused variations in air-to-fuel ratio and engine output. This has made it a challenge to maintain stable performance, fuel economy and emissions levels. Based on measurements of exhaust gas concentrations, the Honda FFV system adapts to different ethanol-to-petrol ratios in the ethanol-petrol blend. This gives the FFV the flexibility to run on ethanol-to-petrol ratios between 20 per cent and 100 per cent, while still achieving outstanding fuel economy and dynamic performance on a par with a 100 per cent petrol-powered vehicle. To ensure reliable starts even from cold, a secondary fuel tank has been added. Engine specifications Civic FFV Fit FFV Displacement 1.8 litres 1.4 litres Max. Output 103kW(140PS)/6,200rp 61kW(83PS)/5,700rpm m (ethanol1) (ethanol1) 102kW(138PS)/6,200rp 59kW(80PS)/5,700rpm m (gasoline2) (gasoline2) Max. Torque 174Nm(17.7kg/m)/4,300 119Nm(12.1kg/m)/2,800r rpm (ethanol1) pm (ethanol1) 172Nm(17.5kg/m)/5,000 116Nm(11.8kg/m)/2,800r rpm (gasoline2) pm (gasoline2) 1 = 100% ethanol
  14. 14. 2 = 22% ethanol blend THE 2006 FCX CONCEPT Honda’s latest FCX Concept is based on a sleek, low-riding, sports saloon – the purple beauty you may have seen at the Tokyo Motor Show a couple of years ago, or the 2006 Paris Motor Show. This version of the fuel cell car is the nearest we’ve got to a production reality – if you want a preview of the future of motoring, the FCX Concept is the closest you’ll get at this time. Design gurus across the globe have expressed their admiration of the low-floor, short-nose body of the FCX Concept, but the futuristic packaging also houses a roomy and comfortable cabin – and a new, more-efficient Honda FC Stack (the bit that converts hydrogen into electricity). In fact, the newly-developed V Flow fuel cell platform played a key role in the design of the elegant, low-slung saloon car shape. The latest FC Stack is smaller (by 20 per cent), lighter (by 30 per cent)
  15. 15. and is arranged in an innovative centre-tunnel layout. But even though it’s a more compact unit, power output is 14kW greater. In previous fuel cell stacks, the hydrogen and the water formed during electricity generation have flowed horizontally, but the new FCX Concept features a vertical-flow design. This allows gravity to help get rid of the water that is produced, resulting in a major improvement in water drainage – the key to high-efficiency fuel stack performance. As a result, the power generation is much more stable under a broad range of conditions, and higher output is available from a smaller package. Low-temperature startup – an issue with fuel cell cars in the past – has also been significantly improved, and the FCX Concept can start in temperatures 10°C lower than the current FCX – as low as minus 30°C. The electric drive motor has been positioned coaxially with the gearbox, which saves some space, and output is also increased by 15kW. Overall, the power plant is about 180kg lighter than that of the current FCX and about 40 per cent smaller. This has resulted in performance gains, better efficiency and more room inside the cabin. Previous incarnations of FCX have used an ultra-capacitor as an auxiliary power source, but the FCX Concept carries a compact, high-efficiency lithium ion battery, which gives greater power output and helps make the power plant smaller overall. And as the powertrain is more efficient, the car can travel further on one tank of fuel – 354 miles – approximately 30 per cent more than the current FCX.
  16. 16. It’s also incredibly energy efficient, with a rating of around 60 per cent – that’s roughly three times that of a petrol-engined car, twice that of a hybrid vehicle, and 10 per cent better than the previous FCX. Other new features include seat upholstery and door linings made from Honda Bio Fabric, a plant-based material that offers outstanding durability and resistance to sunlight damage. Meanwhile, Shift-by-Wire technology and a newly-designed instrument panel with easy-to-read display of hydrogen fuel consumption make the car easier to drive in everyday situations. The FCX Concept will form the basis of a new fuel cell vehicle planned for limited marketing in the US and Japan in 2008. SPECIFICATIONS Number of 4 passengers Motor Max. Output 129PS Max. Torque 256Nm (189lb.ft) Type AC synchronous motor (Honda mfg.) Fuel Cell Stack Type PEFC (proton exchange membrane fuel cell, Honda mfg.) Output 100kW Fuel Type Compressed hydrogen Storage High-pressure hydrogen tank (350atm) Tank 171 litres Capacity Dimensions (L x W 4,760 x 1,865 x 1,445mm x H) Max. Speed 100mph Energy Storage Lithium Ion Battery
  17. 17. Vehicle Range* 354 miles * When driven in LA4 mode (Honda calculations) NOT ALL HYDROGEN CARS ARE THE SAME Hydrogen will fuel the next generation of global vehicles. It’s a fact accepted by the entire industry. And given that it’s the most commonly-occurring element in the universe, supply is not an issue. A future of cars powered by hydrogen is an exciting prospect to consider. Not only can hydrogen help cars to emit zero CO2
  18. 18. emissions, but the development of technology to use the fuel promises to change the ways cars are designed, built and run forever. However, there are different ways of using hydrogen as a fuel for a car. For example, it can be burned within an internal combustion engine or it can be used in a fuel cell to produce electricity to power a motor. But while the initial fuel is the same, the way that the fuel is used, the technologies employed to use the fuel – and not least the benefits and disadvantages of the ways in which it’s used – are totally different. In order to inform, educate and dispel some of the myths associated with hydrogen fuel, we’ve put together the following fact sheet, which compares just two ways in which hydrogen can be employed. We hope it proves useful and clears some of the fog surrounding the issue. Hydrogen-fuelled fuel cell technology Hydrogen-fuelled internal combustion (as used by engine (as used Honda FCX Concept) by BMW Hydrogen 7) Concept Honda’s V-Flow FC Stack Hydrogen fuel is burned in an combines hydrogen fuel with internal combustion engine, oxygen to create electricity which creates power to drive via a chemical reaction. This the car. It’s a tried and powers an electric motor, tested technology that’s that delivers drive to the been around for 100 years. car’s wheels We know it works. Fuel Uses only hydrogen as fuel The BMW H7 can switch between petrol and hydrogen fuel – but that means it is impossible to optimise the engine for petrol or hydrogen, so therefore the engine is never working at its optimum. Also it can run solely on petrol – meaning the user can run
  19. 19. the car on petrol the entire time (with CO2 levels of up to 327g/km) Reliability Relies on a chemical reaction, Continues to use moving not moving parts – but parts, but technology is technology is new and further proven testing needs to be carried out Emissions A true zero harmful emissions Zero CO2 emissions, but vehicle (only water vapour is emits nitrogen oxides (NOx) – emitted from the exhaust) albeit low levels) – created by the hydrogen and air mix burned in the engine Storage Hydrogen stored as a Hydrogen stored in liquid compressed gas (at 35 MPa form stored at -253 Celsius in a 171 litre tank) Storage The down side of Liquid hydrogen is highly qualities compressed gas is that energy intensive as it has to energy is used in the be cooled down to -253 compressing of the gas, and Celsius and therefore it has in-car storage tanks have to some storage problems. For be fairly large in order to example, if left for a period of carry sufficient amounts of time without using the car hydrogen (currently estimated to be 9-14 days), ‘boil off’ takes place, meaning the liquid hydrogen warms up, is vaporised and escapes from the tank. As well as draining the fuel, this also means the car cannot be stored in a contained area for any length of time Efficiency When employed as part of a Not nearly as efficient as a car’s powertrain, fuel cell fuel cell, but we do not have technology is incredibly the exact data provide an efficient at using energy. The exact comparison. It is likely V-Flow FC Stack in the Honda that a hydrogen internal FCX Concept is 60 per cent combustion engine is half as efficient at using the energy efficient as a fuel cell, but that value of its hydrogen fuel. To cannot be proven at this time. put that into perspective, a petrol-fuelled hybrid is 28 per cent efficient, while a petrol internal combustion engine is just 18 per cent efficient at using the fuel (all when measured on the LA4 cycle). Range Due to their excellent The range of the BMW’s efficiency, fuel cells generally hydrogen tank is 125 miles have a longer range. Honda’s FCX Concept has a range of 354 miles with a full tank. With only half of the
  20. 20. amount of hydrogen that can be carried by the BMW Hydrogen 7, the FCX can travel 250 miles. Technology Totally new way of powering An evolution of the a vehicle with innovative combustion engine technology – the ultimate alternative fuel solution Design Could revolutionise the car Based on existing car design design industry: fuel cell cars do not have to accommodate a sizeable and heavy combustion engine, and the associated cooling components. Plus, the FC Stack can be house anywhere in the vehicle, allowing for a better centre of gravity and improved weight distribution Infrastructure Requires development of a Circumvents the problems of new hydrogen refuelling lack of infrastructure (as the infrastructure internal combustion engine can run on petrol – but of course environmental benefits are lost) Safety Honda’s FCX cars are in Should still meet current commercial use in America safety/crash test regulations, and Japan, which means they as hydrogen is stored within have to go through the same tanks in existing car design stringent crash and safety tests as any other vehicle. As well as protecting occupants from front, side and rear impact, the FCX also features special impact-absorbing framework around the fuel cell system and high- pressure hydrogen tanks, to shield them during a collision Timing FCX to be launched as There are cars in limited production vehicle in US and production, with fleets of test Japan during 2008 cars being used to raise awareness If you’d like to discuss the future of cleaner cars in more detail, or Honda’s approach to fuel cell development, Honda (UK)’s Environment Manager, John Kingston will be in Tokyo. He is also contactable by: Tel: 01753 590357 Email:
  21. 21. ALSO ON DISPLAY… In addition to the engines, models and technologies already mentioned: Thin film solar cells Also featuring in the Environment display are Honda’s thin film solar cells. These represent just one of the ways in which Honda is looking at alternative energy, particularly in order to address the issue of producing hydrogen in a sustainable way. Electricity can be generated, using solar energy, which can in turn be used to produce the hydrogen required for fuel cells. Honda continues to research solar cell technology in view of this and has just begun mass production of thin film cells at its wholly-owned solar cell subsidiary, Honda Soltec Co., Ltd. The thin film cell – developed by Honda Engineering Co., Ltd – is made from a compound of copper, indium, gallium and selenium (CIGS), and generates less carbon dioxide during the production stage than conventional technologies.
  22. 22. HONDA’S CRASH TEST FACILITY HONDA R&D CENTRE, TOCHIGI, JAPAN Honda’s extremely high safety standards reflect its total commitment to continuously improving the real-world safety of drivers, passengers and pedestrians. It is at Honda’s crash test facility in Tochigi, Japan that such rigorous testing takes place, dedicated to developing safety technology that meets and exceeds standards worldwide. In March 2000, Honda announced the construction of its first all- weather, indoor crash test facility, and after an investment of 6.8 billion Yen, it was finished; the first of its kind in the world, capable of handling not only the existing crash tests that use static barriers, but also tests that simulate actual traffic collisions. It’s big too! 41,000 square metres and a total of eight test tracks are positioned in a radial shape, that when used together, can reproduce crashes from almost any direction at 15-degree increments.
  23. 23. The facility can also test crashes between two cars travelling at different speeds, as well as those involving different sized vehicles – such as a passenger car and a lorry. Simulated vehicle and pedestrian accidents can also be carried out. The indoor facilities at Tochigi allow testing regardless of the weather (which is good, because in Japan it can rain a lot!) shortening research and development times. This and the crash facility’s versatility enables Honda to better reflect actual traffic collisions and ultimately work to achieve ever-safer vehicles. Honda has a long record of leadership in safety-related technology. It was the first company in Japan to introduce an anti- lock brake system and the first to provide an SRS airbag system for cars. In motorcycles Honda recently introduced the motorcycle airbag, now available on the new Goldwing, which can help lessen the severity of injuries caused by frontal collisions. Overview of the Crash Test facility Total floor area: 41,000 square metres Building dimensions: North-South 272 m East-West 178 m Roof Height 15 m Number of test tracks: 8 Overall track length: 130 m (each track) (Extendable to a combined maximum length of 260 m) Maximum hauling speed: 80 km/h (2 vehicles simultaneously) What have we learned from the crash test facility? Learning the way not to do it is just as important as learning the right way to do it. So, not everything Honda’s learned at Tochigi
  24. 24. over the past seven years can be seen on the actual products. But, here are a few that can: G-force Control Honda’s collision safety measures enhance the protection of people both inside and outside the car. In a collision, Honda’s G- force Control technology crumples the car body in a controlled manner to absorb the energy of impact and maintain a survival zone around the occupants. This technology is refined through computer simulation and real car-to-car collision testing at the indoor crash test facility. Pedestrian Injury Reduction Body Using impact-absorbing structures for the bonnet, wings, bumpers and other parts reduces head and leg injuries in the event of collision with a pedestrian. Advanced compatibility body In car-to-car collisions, the relative sizes and shapes of vehicles significantly affect the safety of the occupants inside. To address this issue, Honda developed Advanced Compatibility Engineering (ACE) body technology (seen on the current Civic ans CR-V) that enhances the protection of passengers in the Honda vehicle while also lowering damage to the other vehicle in a collision. CMBS Honda’s Collision Mitigation Brake System (CMBS) detects the possibility of frontal collisions with the rear ends of other vehicles and warns the driver to take preventative action. If the driver fails to act on the warning, CMBS helps decelerate the vehicle and signals E-Pretensioners to retract the seatbelts to reduce injury in the event of a collision.
  25. 25. Pop-up bonnets Honda’s Pedestrian Protection Pop-up Bonnet System aims to increase safety for those outside the car. If the car is involved in an accident with a pedestrian, an accelerometer in the front bumper, and a wheel speed sensor both feed information to the engine’s ECU which then triggers a pyrotechnic actuator under the bonnet. A plunger then lifts the bonnet by 100mm which creates clearance between the metalwork and the unyielding engine bay, to help reduce pedestrian head injuries. Honda estimates that the Pop-up Bonnet System could reduce pedestrian casualties by around 10 per cent, with the number of seriously injured cut by around five per cent. These numbers may not seem dramatic, but they are far more significant when considered in the context of the almost 1000 pedestrian and cyclist fatalities each year in Britain. Pedestrian dummy Honda’s second generation Pedestrian Dummy closely resembles the human form. This enables technicians to accurately estimate injury as the result of a crash. This information is then used in the development of the pedestrian injury reduction vehicle body. NCAP Rating for Civic / CR-V and competitors
  26. 26. Adult Child Pedestrian Civic 4 4 3 Toyota Auris 5 4 3 VW Golf 5 4 3 Renault 5 n/a 2 Megane BMW 1 series 5 3 1 Audi A3 4 3 1 CR-V 4 4 2 Land Rover 5 4 1 Freelander Nissan X-TRAIL 4 n/a 2 Toyota RAV4 4 4 3 Nissan 5 4 2 QASHQAI HONDA FIT The all-new Japanese-spec Fit may be on display at Tokyo, but meanwhile, the Jazz is still incredibly strong in the UK. We’re on course to sell around 30,000 cars this year in the particularly tough B sector. Jazz is currently third in the market (year to date).
  27. 27. Since it was first introduced in 2001, Jazz has wowed owners and become an international success story, with over two million units sold worldwide. The new Fit will form the basis for the UK version - Jazz, which will be launched in Europe in late 2008. THE UK STORY – FIVE YEARS ON AND STILL GOING STRONG Five years into its model life and Jazz remains Honda’s most successful small car. Its clever packaging, space and value for money have been a winning formula ensuring global demand and increased production capability. Since launch in 2002, over 127,000 units have been sold in the
  28. 28. UK, enabling Jazz to retain its top five sector position despite plenty of new product competition. In retail, Jazz has held the number one spot amongst its competitor set for the past four years, selling an average of 19,300 units each year. The key to success It was the styling, flexibility (let’s not forget, the magic cinema- style seats) and economy that wowed customers when the car was launched, and continues to draw new and repeat customers today. “The fresh look of the current car is a testament to the model’s original design and has attracted a loyal customer base which we are keen to retain with an evolutionary, rather than revolutionary, approach to the next generation model,” said Tom Gardner, Head of Marketing, Honda (UK). Customer satisfaction and Jazz’s excellent reliability have also played a major role, helping to retain customers year after year, Jazz after Jazz. Tom added: “Some of our customers are now on their third Jazz. Honda is renowned for its customer satisfaction and retention but Jazz has set a new benchmark with 60 per cent repeat purchasing in the last 12 months.” Great residuals help cost of ownership Demand for new and used Jazz has meant that residual values are at levels normally expected from a newly introduced car – not one that’s five years into its lifecycle. After three years and an average 60,000 miles, Jazz will retain 40 per cent of its value. “The used car performance of Jazz continues to delight us. With excellent value for money and high residuals into the bargain, the
  29. 29. cost of ownership proposition has remained strong.” Jazz has led the J.D. Power Survey supermini sector for four consecutive years, and continues to consistently win awards five years into its model life. It topped the Which? Reliability tables this year and has an unbeaten five top 5 category finishes in the Auto Express Driver Power Survey. In 2006 Jazz was awarded Best Supermini at the Fleet News Awards, demonstrating its versatility across retail and corporate sectors. JAZZ SALES 2001 2002 2003 2004 2005 2006 2007 UK 18,584 25,20 29,40 30,79 23,922 1
  30. 30. 0 4 5 Europ 553 44,701 56,62 75,572 89,02 85,99 50,182 e 0 0 0 2 W/wid 104,85 300,8 276,2 350,6 396,8 386,16 194,801 e 9 36 59 59 71 5 3 1 current to 4 October, 2007 2 current to August, 2007 3 current to June, 2007 Jazz has been the UK’s number one selling supermini in the retail market for three consecutive years, and looks set to make it four in 2007. That’s an outstanding achievement for a car already five years into its lifecycle. The following table shows the number of retail sales in the supermini sector. UK retail sales 2003 2004 2005 Model Units Model Units Model Units Citroen C3 16,89 Honda Jazz 18,47 Honda Jazz 19,913 5 0 Ford Fiesta 16,83 Ford Fiesta 16,59 Ford Fiesta 16,348 8 6 Peugeot 206 14,419 Citroen C3 12,561 Toyota 12,551 Yaris VW Polo 13,45 Peugeot 206 11,938 Citroen C3 12,019 4 Honda Jazz 13,156 Toyota Yaris 11,849 VW Polo 10,449 Nissan Micra 10,617 VW Polo 11,538 Peugeot 9,877 206 Toyota Yaris 10,25 Renault Clio 7,304 Kia Picanto 7,320 8 Renault Clio 9,052 Nissan Micra 7,141 Skoda Fabia 5,943
  31. 31. Skoda Fabia 8,403 Fiat Panda 6,974 Fiat Panda 5,282 Vauxhall 7,323 Hyundai 6,295 Vauxhall 5,056 Corsa Getz Corsa 2006 2007 Model Units Model Units Honda Jazz 19,801 Honda Jazz 11,079 Ford Fiesta 17,826 Ford Fiesta 10,00 5 Toyota Yaris 11,296 Vauxhall 7,905 Corsa VW Polo 10,421 Toyota Yaris 7,657 Citroen C3 9,852 Peugeot 207 6,305 Renault Clio 7,441 VW Polo 5,967 Skoda Fabia 6,597 Citroen C3 5,273 Suzuki Swift 6,205 Suzuki Swift 4,339 Vauxhall 6,102 Skoda Fabia 4,003 Corsa Fiat Panda 5,670 Renault Clio 3,766 Since April 2007, the UK has been supplied with Jazz from two factories – Suzuka in Japan and Guangzhou in China. Now, approximately 90 per cent of the UK’s supply of Jazz comes from China. Plant Registratio ns Japan 13,108 China 8,320 Total 21,428 For the period 1st January 2007 to 5th October 2007
  32. 32. 10 MINUTES WITH TOM GARDNER Head of Marketing, Car division, Honda (UK) When is the new Jazz coming to the UK? It will be 12 months or so before Jazz is brought to the UK. The car on display at Tokyo Motor Show is the Fit for the Japanese market. What made the Jazz such a success? A combination of clever styling with functionality stunned customers when the Jazz was first launched and continues to do so now. Five years into its life and Jazz is still winning awards for customer choice as well as reliability, which is fantastic given how much new competition has come to market since 2002. What will the UK’ s new Jazz be like? Given the success of the current Jazz, we don’t expect that much to change. The current design still looks fresh, and much of the clever packaging that has made the Jazz so popular is likely to feature on the new car. How many do you expect to sell? We expect volumes to match, if not exceed, those of the current Jazz. Customer satisfaction is so high, that not only does Jazz top surveys like J.D. Power and Which? Reliability, it also attracts a large number of repeat customers. Sixty per cent of customers that bought a Jazz in the last 12 months had owned a Jazz before! Who buys Jazz? Jazz is popular across the breadth of society – young single
  33. 33. people, families wanting a spacious supermini that is cheap to run; through to retired customers who want a reliable car that’s manoeuvrable and comfortable. Jazz is also well-accepted as a fleet car, district nurses in particular like its spaciousness. We expect the new Jazz to attract similar customers – young and old alike, while continuing to capture those customers wishing to downsize. CUSTOMER CASE STUDIES Case study 1 Name: Miss Kathleen Gallagher Age: 63 Lives: Upper Norwood, SE London Job: Retired I bought my first Jazz in September 2004 and decided to exchange it just before it was three years old. I replaced it straight away with another Jazz. I chose to buy my first Jazz after speaking to my friend. She said all the press were recommending it and I thought I ought to try it. Having a good experience with the first one and knowing that it suits my needs perfectly meant that I bought a second and I would never change to another model now. I use my Jazz for leisure and social activities, shopping, going to church and visiting friends. Mainly I’m on my own in the car, but when I pick up friends I know I will have plenty of space to fit them in. There are a number of things that I like best about the Jazz. Firstly
  34. 34. the seating position is high, so very good for people with arthritis or other mobility problems. It’s not low down so I can get in and out more easily. It’s also very manoeuvrable and very spacious. I know I can fit my friends in and still have space for their luggage. The best thing I’ve ever transported in my Jazz was when I went to the Cotswolds with two friends. I bought a 60cm diameter antique table. That went in. My friend bought a 2ft square picture. That went in too. Plus we had enough luggage for three people on a four night stay as well as three actual people. That’s a lot for a small car! And, what’s more we were not uncomfortable. It was amazing I couldn’t believe it! I’m very, very satisfied with my Jazz. I’ve had no problems. It’s been totally reliable. Case study 2 Name: Dr Elizabeth Picton Age: 26 Lives: Beckenham Job: Doctor - GP I’ve not owned a Jazz before, but I love it. It has been absolutely reliable. I’m a GP so use the car for getting to work as well as leisure and I have no trouble getting my doctor’s bag in the boot. What do I like best about the Jazz? Well it’s nice and simple. It isn’t overly fussy, but still has everything you need and it’s really easy to use. My most memorable moment in my Jazz is when my husband said to me, “Was it you that kerbed the alloys dear?” He had found a scuff on the wheel! Case study 3
  35. 35. Name: John Lockhart Lives: Chesterfield Job: Retired My sister bought a Jazz and loved it, so I thought I’d change as well. I bought this one in June this year. It’s a Jazz CVT. I’m very happy with it and I’ve had a lot of Honda cars before – a Civic and an Accord. It’s been absolutely reliable. I’m retired, so I don’t need to use the car for work. It has so many features. My Sport model has air conditioning and it’s very roomy. Having downsized from Civic I was surprised at how big it was inside. It also has self-folding mirrors which are very useful as my garage is long and narrow. The boot gets all my shopping in and I like the sunken well, which stops everything sliding about. There really is a lot of room to fit in everything you need. Case study 4 Name: Joan Thompson Age: 55 Lives: Middlesbrough Job: District Nurse This is my first Jazz but it’s a lease car – I get it through work. I’m really satisfied – the boot space is probably the first thing that impresses you. I put all my kit in there every day with no trouble – all the essentials I need for the job like dressing, and syringes.
  36. 36. It's never broken down and touch wood, there have been no other problems. Of course, we've had it serviced regularly and there's been no trouble. The magic seats are what I like best. The way they dive down and fold up is very clever and very useful. I use the car for pleasure and for work, but mainly for work. I'm out and about most days, visiting people in their homes and tending to their needs. I'm probably in and out of the car around 20 times a day, so it helps that the doors are big and it's easy to get in. I've always liked Hondas, so we looked at those first. I love the Civic, so might go for one of those next. Since owning my Jazz, I’ve had about one and a half flat pack kitchens in the back with all the seats folded down JAZZ CUSTOMER STATISTICS • A massive 60 per cent of customers that bought a Jazz in the last 12 months, have owned a Jazz before. • Jazz owners are most likely to be female and married (55 per cent female, 76 per cent married) • Jazz 1.2S drivers are likely to be younger
  37. 37. THE ACCORD TOURER CONCEPT It’s not at Tokyo, but we thought it was worth mentioning again – as it’s such an important car for Honda in the UK. The Accord Tourer Concept gives an indication of the design direction for the next generation Accord – on sale in the UK from mid-2008. Its wider, lower look signals a more sporty styling approach. Innovative chassis technology will deliver an involving driving experience without compromising ride comfort. It will be powered by a range of advanced, low emissions engines. The new model has smarter, sleeker proportions than its predecessor, yet greater width, which makes for a more spacious cabin and also allows for an increase in the track to help give superb handling.
  38. 38. The all-new Accord will be one of the first cars to offer an entirely Euro 5-compliant engine line-up. Two petrol engines of 2.0 and 2.4-litre capacities and a 2.2-litre diesel engine mirror those in the current Accord range, but power output will be boosted and emissions and fuel economy significantly improved. Production versions of the new Accord will debut in Saloon and Tourer forms at the 2008 Geneva Motor Show. The car will go on sale in summer, 2008. 2007 Sales YTD Sales so far in 2007: UK Year to date (Up to 30 September 2007) Jazz 23,853 Civic (5dr, Type S, 34,422 Type R) Civic Hybrid 2,290 Accord 6,784 CR-V 17,422 FR-V 2,203 Legend 102 S2000 511 UK sales (total) 87,907 Europe Jan-Jul 2007 (Up to 31 July)
  39. 39. Jazz 45,924 Civic (5dr, Type S, 85,015 Type R) Civic Hybrid 6,012 Accord 29,004 CR-V 54,006 FR-V 9,372 Legend 1,158 S2000 822 European sales (total) 235,523 HONDA – GLOBAL PROFILE • 167,231 associates (current to March ’07) • 124 plants in 29 countries • 31 R&D bases in 15 countries. • World’s largest engine manufacturer • World’s number one motorcycle manufacturer • Largest manufacturer of ATVs • One of the world’s top 30 brands • The only company in the world making cars, planes and robots HONDA (UK) - PROFILE • Honda (UK) sold 100,000 cars in 2006/07 for the first time ever, achieving a record market share of 4.66% • Honda (UK) ranked second in the 2007 J.D. Power survey, marking its fifth consecutive year in the top five
  40. 40. • Honda (UK) announced a record 26% increase in fleet sales throughout the financial year ending March 31st 2007 • Honda (UK) has an extensive dealer network comprising of Cars (200 dealerships) Motorcycles (250) and Power Equipment – Marine, Energy, Lawn and Garden (900) • Car dealers have achieved 22 consecutive months of dealer profitability (current to August 2007) HONDA OF THE UK MANUFACTURING – UPDATE • Honda of the UK Manufacturing Ltd is a fully integrated car manufacturing facility, producing the total car (Engine, Casting and Pressing) on one site in Swindon • 370 acre site (1.5million m2) • Honda has invested £1.38 billion in its manufacturing operation in Swindon • Current Daily Production: 1,000 cars per day • No.1 line (CR-V & Civic 5 Dr): 600 units/day (2 shifts) • No.2 line (Civic 5 Dr & Civic 3 Dr ): 500 units/day (2 shifts) • Total 5,000 Associates • 190,538 cars produced (Apr ’06 – Apr ’07) Honda of the UK Manufacturing Ltd – Milestones 1985 HUM established 1986 Pre-Delivery Inspection begins
  41. 41. 1989 Engine Plant production begins 1992 Car manufacturing begins in Car Plant 1 Second Engine Line installed 1995 Press Facility established 1996 10th Anniversary of Operation 1998 1 Million Engines ¼ Million Civics 1999 ½ Million cars 10th anniversary of Engine Production ¼ Million Accords 2000 CR-V production begins 2001 Car Plant 2 begins production Civic 3-Door Production begins Civic Type-R exported to Japan 2002 10th anniversary of Car Production Press Facility expansion End of Accord production CR-V exported to North America 2003 1 Million Cars 1½ Million Engines 2004 1¼ Million CR-Vs 15th Anniversary of Engine Production 2005 2 Million Engines produced ¾ Million Civics Diesel engine assembly begins 1.5 millionth car produced 2006 20th Anniversary of Operation ½ Million CR-Vs 2007 07 Civic Type-R Production begins Plant-2 Two Shift Operation begins 1 millionth Civic to come off line (7 November)