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V T I C Vehicle Traffic Information Coalition

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V T I C Vehicle Traffic Information Coalition

  1. 1. V T I C Vehicle Traffic Information Coalition
  2. 2. Board Members <ul><li>ESRI </li></ul><ul><li>Honda </li></ul><ul><li>Inrix </li></ul><ul><li>Mark IV </li></ul><ul><li>NAVTEQ </li></ul><ul><li>Nissan </li></ul><ul><li>TeleCommunication Systems </li></ul><ul><li>Tele Atlas </li></ul><ul><li>Toyota </li></ul><ul><li>Traffic.com </li></ul><ul><li>Volkswagen </li></ul><ul><li>Wavetronix </li></ul><ul><li>XM Satellite </li></ul>
  3. 3. Vision and Purpose <ul><li>VISION </li></ul><ul><li>Every road implemented to deliver real time traffic data at high quality & low cost </li></ul><ul><li>PURPOSE </li></ul><ul><li>To promote the creation, collection and availability of high quality, real time traffic data for drivers everywhere </li></ul>
  4. 4. Key Objectives <ul><li>EDUCATE: Federal, State, Local governments; Transportation managers and operators. </li></ul><ul><li>DATA: Work to ensure build out of data capturing infrastructure and make data accessible. </li></ul><ul><li>LEGISLATION: Monitor bills and act in Coalition’s interest, where necessary. </li></ul><ul><li>PROMOTE: Foster growth of technologies and the market. </li></ul><ul><li>DOT: Support Secretary Mineta’s Six-Point Plan to reduce congestion </li></ul><ul><li>Partnering: Work cooperatively with 511 Coalition, AASHTO, Congressional ITS Caucus and e-911 Caucus. </li></ul>
  5. 5. Crisis of Traffic Congestion <ul><li>4.0 billion hours stuck in traffic annually </li></ul><ul><li>5.7 billion gallons of fuel wasted </li></ul><ul><li>Major highways congested for 7 hrs a day </li></ul><ul><li>Trucking companies lose $14 billion in wasted time and fuel costs </li></ul><ul><li>All congestion causes national economy $200 billion </li></ul>Sources: Secretary Mineta remarks 5/10/6 and FHWA Operations website
  6. 6. US Traffic Value Chain and Landscape Map <ul><li>Historic Data </li></ul><ul><li>@Road </li></ul><ul><li>Qualcomm </li></ul><ul><li>DOTs </li></ul><ul><li>Incident Data </li></ul><ul><li>Sensors </li></ul><ul><li>Police </li></ul><ul><li>DOTs </li></ul><ul><li>Video cameras </li></ul><ul><li>Cellphone user call in reports </li></ul><ul><li>Flow Data </li></ul><ul><li>Loop sensors </li></ul><ul><li>Radar sensors </li></ul><ul><li>Toll tag readers </li></ul><ul><li>Probe Data </li></ul><ul><li>Cell phone billing & switching data </li></ul><ul><li>Vehicle fleet GPS data </li></ul><ul><li>Historic </li></ul><ul><li>INRIX/Microsoft </li></ul><ul><li>LandSonar </li></ul><ul><li>Trafficast </li></ul><ul><li>Traffic.com </li></ul><ul><li>Incident </li></ul><ul><li>XM Satellite </li></ul><ul><li>Westwood One </li></ul><ul><li>Traffic.com </li></ul><ul><li>DOTs </li></ul><ul><li>Probe </li></ul><ul><li>Air Sage </li></ul><ul><li>ITIS </li></ul><ul><li>CircumNav </li></ul><ul><li>CellInt </li></ul><ul><li>Decell </li></ul><ul><li>IntelliOne </li></ul><ul><li>Google/ZipDash </li></ul><ul><li>Traffic.com </li></ul><ul><li>Flow Sensors </li></ul><ul><li>DOTs </li></ul><ul><li>Traffic.com </li></ul><ul><li>Iteris </li></ul><ul><li>Metrocommute </li></ul><ul><li>Transcom </li></ul><ul><li>SpeedInfo </li></ul><ul><li>Econolite </li></ul><ul><li>Quixote </li></ul><ul><li>InfoTek </li></ul><ul><li>Map/Traffic </li></ul><ul><li>Tele Atlas </li></ul><ul><li>NAVTEQ </li></ul><ul><li>Historical/Traffic </li></ul><ul><li>Trafficast </li></ul><ul><li>Traffic.com </li></ul><ul><li>Telcontar </li></ul><ul><li>Kivera (TCS) </li></ul><ul><li>GeoMicro </li></ul><ul><li>Autodesk </li></ul><ul><li>Cell Phone Apps </li></ul><ul><li>Kivera </li></ul><ul><li>GeoMicro </li></ul><ul><li>Televigation </li></ul><ul><li>Cingular mMode </li></ul><ul><li>Traffic.com </li></ul><ul><li>PDA </li></ul><ul><li>Pharos </li></ul><ul><li>TomTom </li></ul><ul><li>TrafficGauge </li></ul><ul><li>Garmin </li></ul><ul><li>NavMan </li></ul><ul><li>Cobra </li></ul><ul><li>ALK Technologies </li></ul><ul><li>Magellan </li></ul><ul><li>Thales </li></ul><ul><li>Telematics </li></ul><ul><li>OnStar </li></ul><ul><li>ATX </li></ul><ul><li>Traffic Portals </li></ul><ul><li>Yahoo </li></ul><ul><li>MSN </li></ul><ul><li>AAA </li></ul><ul><li>BeatTheTraffic </li></ul><ul><li>SigAlert </li></ul><ul><li>TrafficLand </li></ul><ul><li>Traffic.com </li></ul><ul><li>DOT Web Sites </li></ul><ul><li>511.org </li></ul><ul><li>other DOT sites…. </li></ul><ul><li>Cell Phone </li></ul><ul><li>Operators </li></ul><ul><li>511.org </li></ul><ul><li>Traffic.com </li></ul><ul><li>TV </li></ul><ul><li>Local stations </li></ul><ul><li>Internet </li></ul><ul><li>Portals </li></ul><ul><li>DOTs </li></ul><ul><li>Traffic.com </li></ul>Cell phone users (subscription) Ad support (Traffic.com) PDA users (subscription) <ul><li>Nav. System Users </li></ul><ul><li>(subscription) </li></ul><ul><li>Honda/Acura </li></ul><ul><li>Toyota </li></ul><ul><li>GM </li></ul>Radio/TV (advertising based) <ul><li>Web Sites </li></ul><ul><li>(advertising based) </li></ul><ul><li>Traffic portals </li></ul><ul><li>TV/Radio web sites </li></ul>Raw Sources Traffic Sources Aggregation LBS Engine Application Providers Distribution End User <ul><li>Satellite </li></ul><ul><li>XM </li></ul><ul><li>Sirius </li></ul><ul><li>Analog Radio </li></ul><ul><li>Clear Channel </li></ul><ul><li>Traffic.com </li></ul><ul><li>e-radio </li></ul><ul><li>Digital Radio </li></ul><ul><li>Clear Channel /iBiquity </li></ul><ul><li>Nav Systems </li></ul><ul><li>Pioneer </li></ul><ul><li>Alpine </li></ul><ul><li>DENSO </li></ul><ul><li>AW </li></ul><ul><li>Delphi </li></ul><ul><li>Siemens </li></ul>
  7. 7. Sources of Traffic Information <ul><li>State departments of transportation </li></ul><ul><li>Police & emergency services </li></ul><ul><li>Aircraft surveillance </li></ul><ul><li>Commercial traffic providers </li></ul>
  8. 8. Governments -The Primary Source of Traffic Information <ul><li>Intelligent transportation systems </li></ul><ul><li>Road sensors </li></ul><ul><li>Owned and operated by state/local governments </li></ul><ul><li>Funding from federal highway dollars </li></ul>
  9. 9. The Private Sector <ul><li>Potential to Develop “Impactful” Traffic Info: </li></ul><ul><li>Cell phone data probes </li></ul><ul><li>Vehicle probes/DSRC </li></ul><ul><li>U.S. DOT’s Vehicle Infrastructure Integration Initiative </li></ul><ul><li>Privately-owned sensors deployed on public rights of way </li></ul>
  10. 10. Coverage Gaps <ul><li>Only available in 22 metro areas </li></ul><ul><li>Reliability of data is variable </li></ul><ul><li>Coverage on freeways only </li></ul><ul><li>No arterials or secondary roads </li></ul><ul><li>Only 35% of highway miles instrumented in nation’s 78 largest metros* </li></ul>* Source: U.S. Department of Transportation, Intelligent Transportation Systems Joint Program Office, 2004 ITS Deployment Survey
  11. 11. Reasons for Insufficient Data <ul><li>Lack of instrumentation on the roads </li></ul><ul><li>Inadequate maintenance of existing sensors </li></ul><ul><li>No exclusive funding for operations </li></ul><ul><li>Broad federal funding </li></ul><ul><li>Competition for state and federal funds </li></ul><ul><li>Lack of “retail” awareness </li></ul><ul><li>Lack of political support/supporters not organized </li></ul>
  12. 12. Funding <ul><li>Federal Highway bill enacted – thru 2009 </li></ul><ul><li>State flexibility in spending highway dollars </li></ul><ul><li>Competition among roadway expenditure needs </li></ul><ul><li>Limited explicit money for traffic detection </li></ul><ul><li>Legacy system integration needs </li></ul><ul><li>Targets of opportunity </li></ul>
  13. 13. Need for Industry Coalition Now <ul><li>Improve flow-data, coverage, quality, and reliability </li></ul><ul><li>Educate government decision makers </li></ul><ul><li>Induce consumer demand </li></ul><ul><li>Encourage government investment (make real time traffic information a funding priority) </li></ul><ul><li>Improve availability of data for the private sector </li></ul><ul><li>Defensive measures eg. privacy </li></ul><ul><li>SAFETEA-LU implementation </li></ul>
  14. 14. Coalition Structure <ul><li>Member-driven industry coalition </li></ul><ul><li>Narrow focus on specific, tangible goals </li></ul><ul><li>Representatives of member companies are primary spokesmen </li></ul><ul><li>Emphasis on market development, PR, and advocacy </li></ul>
  15. 15. Current Coalition Strengths <ul><li>ESRI </li></ul><ul><li>Redlands, CA (HQ) </li></ul><ul><li>Regional offices – Boston, Charlotte, Denver, Minneapolis, New York, Olympia, Philadelphia, San Antonio, St. Louis and Washington, D.C. </li></ul><ul><li>Honda </li></ul><ul><li>Torrance, CA (North American HQ) </li></ul><ul><li>Ohio and Alabama manufacturing </li></ul><ul><li>250 Acura dealers nationally </li></ul><ul><li>Inrix </li></ul><ul><li>Washington </li></ul><ul><li>30 customer markets </li></ul><ul><li>Mark IV </li></ul><ul><li>EZ-Pass Customers in Northeastern states, Mid-Atlantic and Illinois </li></ul><ul><li>NAVTEQ </li></ul><ul><li>Chicago, IL (HQ) </li></ul><ul><li>Fargo, ND </li></ul><ul><li>Nissan </li></ul><ul><li>Offices in: Gardena, CA; Torrance, CA; San Diego, CA; Irving, TX; Smyrna, TN; Farmington Hills, MI </li></ul><ul><li>Dealerships </li></ul><ul><li>TeleCommunication Systems </li></ul><ul><li>Annapolis, MD (HQ) </li></ul><ul><li>Seattle, WA; Tampa, FL; Owings Mills, MD; Manassas, VA (satellite offices) </li></ul><ul><li>Tele Atlas </li></ul><ul><li>California </li></ul><ul><li>New Hampshire </li></ul><ul><li>Massachusetts </li></ul><ul><li>Toyota </li></ul><ul><li>New York, NY (North American HQ) with branch offices in Florida and D.C.; Torrance, CA; Erlanger, KY </li></ul><ul><li>71 Districts </li></ul><ul><li>Traffic.com </li></ul><ul><li>Wayne, PA (HQ) </li></ul><ul><li>35 metro areas </li></ul><ul><li>Volkswagen </li></ul><ul><li>Auburn Hill, MI; Palo Alto, CA; Maricopa, AZ; Westlake Village, CA; Santa Monica, CA; Fort Lee, NJ; Libertyville, IL; Washington, DC </li></ul><ul><li>Wavetronix </li></ul><ul><li>Utah </li></ul><ul><li>XM Satellite </li></ul><ul><li>Washington, DC </li></ul><ul><li>Deerfield Beach, FL </li></ul><ul><li>Novi, MI </li></ul><ul><li>Long Beach, CM </li></ul><ul><li>New York, NY </li></ul>
  16. 16. Member Benefits <ul><li>Groundfloor on initiative with policymakers </li></ul><ul><li>Work collaboratively to enhance market </li></ul><ul><li>Influence state and local involvement in real time traffic data </li></ul><ul><li>Receive regulatory & legislative updates </li></ul><ul><li>Increase the availability of traffic data </li></ul><ul><li>Build brand awareness of your product </li></ul><ul><li>Network with industry peers </li></ul><ul><li>Share cost of advocacy </li></ul>
  17. 17. Key Objectives <ul><li>Presentations to state legislatures, NACo, “big” cities, AASHTO </li></ul><ul><li>Technology Fair on Capitol Hill in early 2007 </li></ul><ul><li>Brief Congressional ITS Caucus </li></ul><ul><li>Work cooperatively with 511 Coalition, Congressional e-911 Caucus, ITS Industry Advisory Committee and Society of Automotive Engineers </li></ul>
  18. 18. Secretary Mineta’s Six-Point Plan & SAFETEA-LU implementation <ul><li>Ongoing meetings and discussions with senior staff at USDOT to support, advise and participate in Secretary’s Plan </li></ul><ul><li>VTIC is an industry resource and has been asked to provide documents to USDOT that will assist the Secretary achieve goals </li></ul><ul><li>Plan to participate in implementation of key sections of SAFETEA-LU (egs. Sections 1201, 1909 and 5208); already making recommendations and responding to Federal Register notices </li></ul>
  19. 19. Contact Information <ul><li>e-Copernicus </li></ul><ul><li>Mike Kanger </li></ul><ul><li>Office: 202-292-4600 </li></ul><ul><li>[email_address] </li></ul>

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