The Strategy Concept


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • How could each of the five P’s apply to the strategy process at Moller? In other words, what would the strategy process at Moller look like if dominated by each one of the five P’s in turn?
  • The Strategy Concept

    1. 1. The S TRATEGY CONCEPT <ul><li>An Introduction To Strategic Thinking </li></ul>
    2. 2. Questions <ul><li>What is strategy? </li></ul><ul><li>What does it mean to think strategically? </li></ul><ul><li>What is the value of strategic thinking? </li></ul>
    3. 3. What Is Strategy? <ul><li>Derivation from the Greek work “strategos” – “a general” </li></ul><ul><li>Greek verb stratego means to “plan the destruction of one’s enemies through effective use of resources” </li></ul><ul><li>Many different definitions are possible. </li></ul>
    4. 4. 1. What is Strategy? <ul><li>Strategy is a LOT like Sailing------ </li></ul>
    5. 5. Sailing Race <ul><li>What do we need? </li></ul><ul><li>Place to go-------- GOAL </li></ul>
    6. 6. Sailing Race-- Strategy Elements <ul><li>place to go GOAL </li></ul><ul><li>sailing plan, navigation PLAN </li></ul><ul><li>charts, timetable </li></ul><ul><li>boat, supplies, money, RESOURCES </li></ul><ul><li>food, information </li></ul><ul><li>captain, decision-maker LEADERSHIP </li></ul><ul><li>procedures, measurement SYSTEMS </li></ul><ul><li>people, skills, experience STAFF/SKILLS </li></ul><ul><li>decisions, tasks STRUCTURE </li></ul><ul><li>norms, culture CORE VALUES </li></ul>
    7. 7. Elements of Strategy: <ul><li>7 S’s-- must FIT together </li></ul><ul><li> strategy </li></ul><ul><li>systems structure </li></ul><ul><li>superordinate </li></ul><ul><li> goals </li></ul><ul><li>skills style </li></ul><ul><li> staff </li></ul>
    8. 8. Sailing Race <ul><li>Having designed our Strategy-- </li></ul><ul><li>We set sail….. What happens??? </li></ul>
    9. 9. Sailing Race <ul><li>Start </li></ul><ul><li>Finish </li></ul>
    10. 10. Sailing Race <ul><li>Start </li></ul><ul><li>Finish </li></ul>
    11. 11. 1. What is Strategy? <ul><li>intended strategy-- plan for action </li></ul><ul><li>emergent strategy-- process </li></ul><ul><li>realized strategy--- outcome </li></ul><ul><li>- source- Henry Mintzberg, 1987 </li></ul>
    12. 12. Some Useful Definitions of Strategy <ul><li>Strategy as the determinant of the long-term goals of the enterprise. - Chandler </li></ul><ul><li>Strategy as the pattern of objectives, purposes, or goals and plans for achieving these goals. - Andrews </li></ul><ul><li>Strategy as the common thread among a firm’s activities. - Ansoff </li></ul>
    13. 13. <ul><li>Strategy is a pattern in a stream of actions over time. </li></ul>Mintzberg’s Definition
    14. 14. What Is Strategy? <ul><li>All definitions involve an integration of the past and present to create the future. </li></ul><ul><li>If we are passive, we must accept the future that comes to us, whether we like it or not. </li></ul><ul><li>Strategy implies active participation in the creation of a future that we desire. </li></ul>
    15. 15. Different Kinds of Strategy Intended Strategy
    16. 16. Different Kinds of Strategy Intended Strategy Unrealized Strategy Deliberate
    17. 17. Different Kinds of Strategy Intended Strategy Unrealized Strategy Emergent Strategy Deliberate
    18. 18. Intended Strategy Unrealized Strategy Emergent Strategy Deliberate Realized Strategy Different Kinds of Strategy
    19. 19. The Five P’s Ploy Plan Pattern Position Perspective
    20. 20. Thinking Strategically <ul><li>Military Strategy </li></ul>
    21. 21. Military Axioms on Effective Strategy <ul><li>Have clear, decisive objectives. </li></ul><ul><li>Maintain the initiative. </li></ul><ul><li>Concentrate resources. </li></ul><ul><li>Be flexible. </li></ul><ul><li>Have coordinated and committed leadership. </li></ul><ul><li>Achieve surprise. </li></ul><ul><li>Have an element of security. </li></ul>
    22. 22. Thinking Strategically <ul><li>Military Strategy </li></ul><ul><li>Business Strategy </li></ul><ul><li>Corporate Strategy </li></ul><ul><li>Product/Market Scope </li></ul><ul><li>Growth Vector </li></ul><ul><li>Competitive Advantage </li></ul><ul><li>Synergy </li></ul>
    23. 23. What is the value of strategic thinking?
    24. 24. Next Wednesday <ul><li>Honda case write-up due. Spend some time thinking about Honda’s “realized strategy” came about. Analysis is important. </li></ul><ul><li>Questions?? </li></ul><ul><li>See ya next Wednesday – Enjoy the long weekend! </li></ul>