Homes.com secrets of top selling agents kelly mitchell 7 ways to find your niche and own it

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Having a niche is critical to cultivating recall. Think about it. A buyer goes through open house after open house, collecting cards, having brief conversations and at the end of the week, might remember one person and have a stack of business cards with no memory of the others. In fact buyers complain that so many agents share the same message and tout the same "refer me someone and I'll be your friend forever" message it's impossible to even remember the ones you actually like.

Without a niche you become a pebble on the beach of real estate agents. With it both your name and company rise to the top of your audience's mind. In this webinar we'll discuss ways to illuminate possibilities and create your niche. Will also talk about the positives when it comes to the social channels, web marketing and getting to word out. The object is to start conversations and bring traffic back to you while keeping your passion alive and continue to make your business one the most incredible experiences for you as an entrepreneur.

The Secrets Top Selling Agents™ webinars are FREE, online seminars where Top Selling Agents™ and industry professionals discuss their methods for success in today's competitive real estate market. Register for next month's free educational webinar here: Http://www.secretswebinars.com!

To watch the recording of Kelly Mitchell's webinar on 7 ways to find your niche and own it, find it here: http://www.secretsoftopsellingagents.com/detail-20140625-mitchell.php

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Homes.com secrets of top selling agents kelly mitchell 7 ways to find your niche and own it

  1. 1. 7 Ways to Find Your Niche and Own It! Kelly Mitchell “The Caffeinator” Creator & CEO agentcaffeine.com brevetv.com @KellyMitchell @AgentCaff @BreveTVs
  2. 2. Brought to you by:
  3. 3. FREE Live Webinars every month with the nation's TOP AGENTS! Barbara Corcoran PLUS… ❖ 75+ Recorded Webinars on demand ❖ Downloadable Podcasts ❖ Secrets Blog with webinar extras, fun videos and more! Register now at www.secretswebinars.com! Allan Domb Gary Keller Larry Kendall Michael J. Maher Dave Liniger
  4. 4. Meet Kelly ❖Inman 100 Most Influential in Real Estate ❖ Swanepoel Power 200 ❖Huffington Post Blogger ❖Co-Author “Swanepoel Technology Report” ❖Contributor “Real: A Path to Passion, Purpose and Profits in Real Estate”
  5. 5. “Identify your niche and dominate it. And when I say dominate, I just mean work harder than anyone else could possibly work at it.” -Nate Parker
  6. 6. Definition of niche in English: nicheSyllabification: niche NOUN • 1A shallow recess, especially one in a wall to display a statue or other ornament. • 1.1(one's niche) A comfortable or suitable position in life or employment: he is now a partner at a leading law firm and feels he has found his niche • 1.2A specialized but profitable corner of the market: [AS MODIFIER]: important new niche markets What exactly is a niche?
  7. 7. A niche is an element or elements of your personal brand.
  8. 8. Words Describing Niche ❖ Distinct ❖ Segment ❖ Specific ❖ Target ❖ Specialized
  9. 9. A Niche is Not a Target
  10. 10. How did you become so talented? ...why, by specializing!
  11. 11. By speaking to your passion and talent your niche becomes sustainable
  12. 12. Ask Yourself These 7 Questions ❖ What am I passionate about? (Write it down) ❖ If I wasn’t working right now, what would I be doing? ❖ What am I most excited and interested in? ❖ Who is my ideal client? ❖ If I could be anything or anyone in the world who/what would that be? ❖ When I read, what kinds of books/articles are most compelling to me? ❖ How can these interests intersect with my business? Where are the commonalities or complements?
  13. 13. Once you formulate your niche all other things you do will become intertwined and easier.
  14. 14. 7 Steps to Selecting Your Niche ❖ Choose smaller, because it’s better. ❖ Define, then focus. ❖ Envision your ideal customer from that niche. ❖ Make yourself irresistible to those who share the same interests. ❖ Find the need, differentiate yourself and fill it. ❖ When looking for a niche, think about your own experiences. ❖ Simply create a message on your niche and run with it.
  15. 15. Passion & Purpose Can Fuel Your Niche
  16. 16. Why Choose A Niche? ❖ It makes a first (and lasting) impression with prospects. ❖ It defines your passion. ❖ It separates you from the competition. ❖ It enables you to create a perception around what you do. ❖ It captures “top of mind” awareness for future prospects and client referrals ❖ It helps people to remember YOU.
  17. 17. A Niche Speaks to People. It makes you MEMORABLE.
  18. 18. Emotional Targeting ❖ Lifestyle ❖ Hobbies ❖ Interests ❖ Location ❖ Community ❖ Workplace ❖ Life Stage
  19. 19. –Johnny Appleseed “Your Niche Does Not Define You. It is an aspect of who you are, what you do.”
  20. 20. 7 Key Benefits of a Niche ❖ Doing business with those more like us is easier ❖ You have similar interests with your clients ❖ Business is more enjoyable ❖ Often the communication styles are the same ❖ We become authorities in our niche and communicate that ❖ We become more confident ❖ You will attract others like you and more business referrals
  21. 21. 7 Traditional Real Estate Niches ❖ Distressed: Foreclosure/Short Sales ❖ Investors ❖ First Time Buyers ❖ Sellers ❖ Property Type Targeting (Luxury, Condo, Vacation, 2nd home, Waterfront) ❖ Age Targeting (Millennials/Boomers) ❖ Location, Location, Location (Neighborhood, Town, City)
  22. 22. Traditional is common.
  23. 23. 7 Non-Traditional Niches ❖ The Zen Agent ❖ The Connector Agent ❖ Social Media Agent ❖ Thespian Agent ❖ All Pro Athlete Agent ❖ Internet Media Agent ❖ The Tech Agent ❖ Event/PR Agent
  24. 24. Where is your passion? What do You know? What do you want to be known for?
  25. 25. 7 Tips to Own Your Niche ❖ Add it to your website ❖ Add it to your social media networks ❖ Add it to your email signature ❖ Add it to your business cards ❖ Share it on your voicemail message ❖ Tell the people in your sphere, and other centers of influence ❖ Love what you do and do what you love!
  26. 26. Dare to be Different.
  27. 27. Looking to Create Magic? ❖ The Niche is just one part of your business ❖ Your Personal Brand is directly related to this ❖ Your brand needs to evoke and drive your niche ❖ Discovery & development of your personal brand is one of the most important things you can do to create the magic in your niche. ❖ Remember being unique is required ❖ Step out of your comfort zone of all things ❖ Step into where your passions lie.
  28. 28. Dare to Challenge the Status Quo
  29. 29. Thanks for listening. Wanna hear more? Subscribe to our newsletter today! www.agentcaffeine.com @KellyMitchell
  30. 30. FREE Live Webinars every month with the nation's TOP AGENTS! Barbara Corcoran PLUS… ❖ 75+ Recorded Webinars on demand ❖ Downloadable Podcasts ❖ Secrets Blog with webinar extras, fun videos and more! Register now at www.secretswebinars.com! Allan Domb Gary Keller Larry Kendall Michael J. Maher Dave Liniger

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