6 Easy Steps to Building and
Protecting Your Brand
Presented By: Joe Sesso
National Speaker
Homes.com
facebook.com/joesess...
The Power of the “brand”
“How Do I Build the Perfect Brand”
Step 1: You Need to Answer
3 Questions
Question 1: “What do I do Best in my
business?” (Strengths)
A Good Website is a Strength
Question 2: “What do I lack in my business?”
(Weaknesses)
An Inconsistent Social Media Campaign

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cto
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oo

b
ce
a

m

P

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F

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20
,
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Lack of Online Reviews
Question 3: “What are the Opportunities &
Potential Threats to my
business?”
Step 2: Building the Online Brand
Q: What’s open 24/7/365, represents your
brand and who you are, and can be a
valuable to...
Websites Need to:

•
•
•
•
•

Look fresh & new
Work properly
Be easy to navigate
Have search on homepage
Engage consumers
Marketing Tools
Capture Leads With Your Website
Full-featured, professionally-designed agent and office websites featuring...
Marketing Tools
Cultivate Prospects With– Home Tracker
Consumers who sign up for Home Tracker will automatically be e-mail...
Create a Social Wall on Your Website
Step 3: The Power of Video
Video For Branding
Right Place, Right Time Marketing
It takes a lifetime to build a
reputation and only 15
minutes to destroy it.
-Warren Buffet
People Search Google First
Could This Be a Problem?
Do You Have Social Influence?
What’s Your Online Reputation?
It is the sum of your business visibility + reviews.
Step 4: Reputation Management

Maximizing Your Online Presence
Using Search & Reviews
Where is your business listed?
Start with Google Local, Yahoo! Local and Bing Local
Get Happy Clients to Post Reviews
Step 5: Social Media – Get it Going!
Social Media
“Social media for Realtors® is not about pushing listings…”

“It’s about growing your referral network!”
Jimm...
Social Media Assistance

❖Build a Facebook page for your business
❖Improve/Develop your Facebook page
❖As Admin we will po...
Step 6: Reports: Your “Online Scorecard”

Where can you improve your
online presence?
Overview Dashboard Report
Listings Analysis Report
Reviews Analysis Report
Brand Awareness Report
Social Media Report
Competition Analysis Report
30 Day Action Plan to Build Your Brand
● Initial Setup Bundle
○
○
○
○
○
○
○
○
○
○

Creation of a Facebook business page
Cr...
$

Win

$

$1,000

$

a Day!
$
$
$ $ $ $ E $ $$ $
$
$
$
Plus prizes every$hour!! $ $
$ $ $
$ $$ $ $
$
$
$
$
$

$

$

$

$
...
WIN A $250 GIFT CARD!
Tag yourself or comment on
a Homes.com photo booth
picture for a chance to
WIN $250 VISA Gift Card!
...
Local Ads

Text 'HGTV' to 47368 to Enter!
For More Information
JoeSesso.com
/joesesso.edutainer
/joesesso
Joseph.sesso@homes.com
(561) 981-5966
6 Steps to Building & Protecting Your Brand
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6 Steps to Building & Protecting Your Brand

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How do brands like Target and Starbucks become so well known? It's because they have spent a lot of time and money monitoring what people are saying about them, especially online. Joe Sesson, Homes.com spokesperson, explains what businesses can do to ensure that what people are seeing about them online is helping build their business.

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6 Steps to Building & Protecting Your Brand

  1. 1. 6 Easy Steps to Building and Protecting Your Brand Presented By: Joe Sesso National Speaker Homes.com facebook.com/joesesso.edutainer
  2. 2. The Power of the “brand”
  3. 3. “How Do I Build the Perfect Brand”
  4. 4. Step 1: You Need to Answer 3 Questions
  5. 5. Question 1: “What do I do Best in my business?” (Strengths)
  6. 6. A Good Website is a Strength
  7. 7. Question 2: “What do I lack in my business?” (Weaknesses)
  8. 8. An Inconsistent Social Media Campaign r be cto nO ko oo b ce a m P led ul fro F 13 20 , 31
  9. 9. Lack of Online Reviews
  10. 10. Question 3: “What are the Opportunities & Potential Threats to my business?”
  11. 11. Step 2: Building the Online Brand Q: What’s open 24/7/365, represents your brand and who you are, and can be a valuable tool for a buyer to find their dream home? A: A Website
  12. 12. Websites Need to: • • • • • Look fresh & new Work properly Be easy to navigate Have search on homepage Engage consumers
  13. 13. Marketing Tools Capture Leads With Your Website Full-featured, professionally-designed agent and office websites featuring IDX search, Social Integration, Streaming Content Wall, Auto-Suggest Search , Property Tracker, & more. -10-
  14. 14. Marketing Tools Cultivate Prospects With– Home Tracker Consumers who sign up for Home Tracker will automatically be e-mailed the latest listings that match their custom search criteria. Your prospects will continuously be reminded of you. -17-
  15. 15. Create a Social Wall on Your Website
  16. 16. Step 3: The Power of Video
  17. 17. Video For Branding
  18. 18. Right Place, Right Time Marketing
  19. 19. It takes a lifetime to build a reputation and only 15 minutes to destroy it. -Warren Buffet
  20. 20. People Search Google First
  21. 21. Could This Be a Problem?
  22. 22. Do You Have Social Influence?
  23. 23. What’s Your Online Reputation? It is the sum of your business visibility + reviews.
  24. 24. Step 4: Reputation Management Maximizing Your Online Presence Using Search & Reviews
  25. 25. Where is your business listed? Start with Google Local, Yahoo! Local and Bing Local
  26. 26. Get Happy Clients to Post Reviews
  27. 27. Step 5: Social Media – Get it Going!
  28. 28. Social Media “Social media for Realtors® is not about pushing listings…” “It’s about growing your referral network!” Jimmy Mackin, Inman News 100 Most Influential 2013
  29. 29. Social Media Assistance ❖Build a Facebook page for your business ❖Improve/Develop your Facebook page ❖As Admin we will post to your page on a regular basis ❖Increase “engagement” ❖Gain Influence ❖Create Referral opportunities
  30. 30. Step 6: Reports: Your “Online Scorecard” Where can you improve your online presence?
  31. 31. Overview Dashboard Report
  32. 32. Listings Analysis Report
  33. 33. Reviews Analysis Report
  34. 34. Brand Awareness Report
  35. 35. Social Media Report
  36. 36. Competition Analysis Report
  37. 37. 30 Day Action Plan to Build Your Brand ● Initial Setup Bundle ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ Creation of a Facebook business page Creation of a Foursquare page Creation of a Pinterest board Enter and/or verify the business on all Search and Social pages within Visibility Provide 15 unique Facebook post Provide 3-5 Pinterest “Pins” per month Provide an email template for soliciting reviews Enter their four main competitors with four search terms for the share of voice graphs Setup weekly reporting and daily alerts Provide an initial walk through of the dashboard
  38. 38. $ Win $ $1,000 $ a Day! $ $ $ $ $ $ E $ $$ $ $ $ $ Plus prizes every$hour!! $ $ $ $ $ $ $$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
  39. 39. WIN A $250 GIFT CARD! Tag yourself or comment on a Homes.com photo booth picture for a chance to WIN $250 VISA Gift Card! Facebook/HomesPro
  40. 40. Local Ads Text 'HGTV' to 47368 to Enter!
  41. 41. For More Information JoeSesso.com /joesesso.edutainer /joesesso Joseph.sesso@homes.com (561) 981-5966

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