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5 Easy Steps To Make Money in the
Digital Food Marketplace
Homer « Homerun » Nievera
Homer’s Background
 Founder & CEO, Negosentro.com (PH)
 Co-Founder & Chairman, Mediablast Digital (PH)
 Co-Founder & Gr...
Let’s start….
The first step in making money in
the digital food marketplace
is…to...
Set your goals
Step # 1
Set your goals
Goal Elements:
• Awareness
• Branding
• Engagement
• Revenue
• Feedback
Don’t forget to put
deadlines to your goals
Harvey Mackay, a famous author
said.. « Dreams are dreams. But
Goals are dreams with a
deadline. »
Step # 2
Be visible. Get found.
Finding my favorite
meeting place…
Did a Google search on
“Dulcinea Restaurant”Nice!
Googled some images…Medyo “Fail”…
Looked up locations…Winner!
Choose a Platform
• Online?
• Mobile?
• Both Online & Mobile!
Get traffic to your own site.
Or…get listed on their sites.
Creating relevant content is important.
So and is timely engaging conversation.
Survey from the U.S. National
Restaurant Association says…
Attract New Customers
• Websites: 90%
• Social Media: 84%
• Emails: 82%
• Daily Deals: 77%
Bring in Revenues
• Emails: 84%
• Daily Deals: 78%
What Customers say:
• 87% would visit or
order if they got a
savings offer from a
marketing message
sent by a restaurant
t...
What Customers say:
• Consumers would go
to or order from a
restaurant if they
received customized
marketing messages
that:
• Referenced past
visits: 68%
• Allowed them to make
reservations: 66%
• Identified them by
name: 64%
Some more numbers…
HP Retail Therapy Conference, August 2013
Of customers who compare prices on a
competitor’s site online and on mobile while
shopping.
54%
HP Retail Therapy Conferen...
in Asia Pacific will use a mobile phone.
2.43 Billion
That’s 56.3% of total world users of 4.3Bn.
eMarketer’s Global Intel...
Ave. Daily Time Spent on Apps
41 Minutes
Primarily on Facebook and Line (in PH)
Nielsen July 2013
Now let’s go to Step # 3
Step # 3
Gamify everything.
What’s the most popular game app
today?
Candy Crush has been played
more than 151 Billion Times
Mobile gaming
revenues surpassed
$1.2Bn in 2012
Android captures 53% of
the market for
Smartphones
Starbucks Named
Mobile Marketer
of 2012
Know that we are wired
for games.
We love the concept of
rewards rather than that
of punishment.
Be creative.
Engagement and
Loyalty are key results
of Gamification.
There’s no fast formula.
Experiment.
Let’s move on to Step # 4
Step # 4
Invest in tech.
Free WIFI is a must.
T-Commerce is
happening now.
Order now via smart
phone or tablet.
Swipe and Pay now via
smart phone or tablet.
Let’s move on to Step # 5
Step # 5
Read up on what’s
coming soon.
Virtual Currency is Here.
http://beta.pocketmarketapp.com
http://foodfindsasia.com
RECAP
Fully
Embrace
Technology
MARK ZUCKERBERG
Be a Disruptor
LARRY PAGE
SERGEI BRIN
Be a
Game
Changer
STEVE JOBS
Profit with
Honor
BILL GATES
Hoteliers’ Guide to
Social Media
Get 2 FREE eBooks!
The Restaurant’s Guide to
Digital Marketing
Register Now!
http://foodfindsasia.negosentro.net
Follow Me on Twitter
@bnievera
Get FREE eBooks!
iam@homernievera.com
More questions?
I never
dreamed
of success.
I worked
for it.
Parting Shot
5 Easy Steps To Make Money in the Digital Food Marketplace by Homer "Homerun"  Nievera
5 Easy Steps To Make Money in the Digital Food Marketplace by Homer "Homerun"  Nievera
5 Easy Steps To Make Money in the Digital Food Marketplace by Homer "Homerun"  Nievera
5 Easy Steps To Make Money in the Digital Food Marketplace by Homer "Homerun"  Nievera
5 Easy Steps To Make Money in the Digital Food Marketplace by Homer "Homerun"  Nievera
5 Easy Steps To Make Money in the Digital Food Marketplace by Homer "Homerun"  Nievera
5 Easy Steps To Make Money in the Digital Food Marketplace by Homer "Homerun"  Nievera
5 Easy Steps To Make Money in the Digital Food Marketplace by Homer "Homerun"  Nievera
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5 Easy Steps To Make Money in the Digital Food Marketplace by Homer "Homerun" Nievera

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5 Easy Steps To Make Money in the Digital Food Marketplace. The presentation talks about tips and tricks to make your food business revenue driven through digital marketing techniques.

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5 Easy Steps To Make Money in the Digital Food Marketplace by Homer "Homerun" Nievera

  1. 1. 5 Easy Steps To Make Money in the Digital Food Marketplace Homer « Homerun » Nievera
  2. 2. Homer’s Background  Founder & CEO, Negosentro.com (PH)  Co-Founder & Chairman, Mediablast Digital (PH)  Co-Founder & Group CEO, Bazinga Inc. (MNL, SFO, HOU)  Co-Founder & President, Homerun Consulting (PH)  Co-Founder, RubrikLabs (MNL, SFO, NYC)  Director, Honey Badger Studios (PH)  Former Global Head for Commercial Partnerships and Advertising Operations of Friendster.com and Multiply.com  Former Country Head and Business Director of Impaq Interactive (for MSN Phils.) and Admax Network
  3. 3. Let’s start…. The first step in making money in the digital food marketplace is…to... Set your goals
  4. 4. Step # 1 Set your goals
  5. 5. Goal Elements: • Awareness • Branding • Engagement • Revenue • Feedback
  6. 6. Don’t forget to put deadlines to your goals
  7. 7. Harvey Mackay, a famous author said.. « Dreams are dreams. But Goals are dreams with a deadline. »
  8. 8. Step # 2 Be visible. Get found.
  9. 9. Finding my favorite meeting place…
  10. 10. Did a Google search on “Dulcinea Restaurant”Nice!
  11. 11. Googled some images…Medyo “Fail”…
  12. 12. Looked up locations…Winner!
  13. 13. Choose a Platform • Online? • Mobile? • Both Online & Mobile!
  14. 14. Get traffic to your own site.
  15. 15. Or…get listed on their sites.
  16. 16. Creating relevant content is important. So and is timely engaging conversation.
  17. 17. Survey from the U.S. National Restaurant Association says…
  18. 18. Attract New Customers • Websites: 90% • Social Media: 84% • Emails: 82% • Daily Deals: 77%
  19. 19. Bring in Revenues • Emails: 84% • Daily Deals: 78%
  20. 20. What Customers say: • 87% would visit or order if they got a savings offer from a marketing message sent by a restaurant to them
  21. 21. What Customers say: • Consumers would go to or order from a restaurant if they received customized marketing messages that:
  22. 22. • Referenced past visits: 68% • Allowed them to make reservations: 66% • Identified them by name: 64%
  23. 23. Some more numbers… HP Retail Therapy Conference, August 2013
  24. 24. Of customers who compare prices on a competitor’s site online and on mobile while shopping. 54% HP Retail Therapy Conference, August 2013
  25. 25. in Asia Pacific will use a mobile phone. 2.43 Billion That’s 56.3% of total world users of 4.3Bn. eMarketer’s Global Intelligence Report September 2013
  26. 26. Ave. Daily Time Spent on Apps 41 Minutes Primarily on Facebook and Line (in PH) Nielsen July 2013
  27. 27. Now let’s go to Step # 3
  28. 28. Step # 3 Gamify everything.
  29. 29. What’s the most popular game app today?
  30. 30. Candy Crush has been played more than 151 Billion Times
  31. 31. Mobile gaming revenues surpassed $1.2Bn in 2012
  32. 32. Android captures 53% of the market for Smartphones
  33. 33. Starbucks Named Mobile Marketer of 2012
  34. 34. Know that we are wired for games.
  35. 35. We love the concept of rewards rather than that of punishment.
  36. 36. Be creative.
  37. 37. Engagement and Loyalty are key results of Gamification.
  38. 38. There’s no fast formula. Experiment.
  39. 39. Let’s move on to Step # 4
  40. 40. Step # 4 Invest in tech.
  41. 41. Free WIFI is a must.
  42. 42. T-Commerce is happening now.
  43. 43. Order now via smart phone or tablet.
  44. 44. Swipe and Pay now via smart phone or tablet.
  45. 45. Let’s move on to Step # 5
  46. 46. Step # 5 Read up on what’s coming soon.
  47. 47. Virtual Currency is Here.
  48. 48. http://beta.pocketmarketapp.com
  49. 49. http://foodfindsasia.com
  50. 50. RECAP
  51. 51. Fully Embrace Technology MARK ZUCKERBERG
  52. 52. Be a Disruptor LARRY PAGE SERGEI BRIN
  53. 53. Be a Game Changer STEVE JOBS
  54. 54. Profit with Honor BILL GATES
  55. 55. Hoteliers’ Guide to Social Media Get 2 FREE eBooks! The Restaurant’s Guide to Digital Marketing
  56. 56. Register Now! http://foodfindsasia.negosentro.net
  57. 57. Follow Me on Twitter @bnievera Get FREE eBooks!
  58. 58. iam@homernievera.com More questions?
  59. 59. I never dreamed of success. I worked for it. Parting Shot

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