Juliet explains LinkedIn Training Tips for Jacksonville Roofing Contractors

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Juliet explains LinkedIn Training Tips for Jacksonville Roofing Contractors

  1. 1. LinkedIn Groups And Company Pages with Juliet McEwen Johnson
  2. 2. Module LineUp LinkedIn Groups Company You Grain Of Sand in the LinkedIn Desert Connection And Conversation Story Customized For Specific Audiences What Your Life On LinkedIn Could Look Like
  3. 3. Today’s LinkedIn • • • • The Corporate One Introductions (Referrals) Recommendations (aka testimonials) Best For - New Contracts and Jobs - Giving & Seeking Focused Information - Showcasing testimonials, awards, specialties
  4. 4. Subscriptions Marketing & Advertising Recruiter LinkedIn’s $
  5. 5. 175 161+ Million
  6. 6. LinkedIn USERS •United States – 57 million Combined – 16 million •India – 11 million •Canada and Brazil – 4 million •Australia – 2 million •Europe
  7. 7. Perspective Total Number Of Groups 1, 339,680 Total Number of Companies 2 million + All Fortune 500 companies are members; 82 of the top 100 use LinkedIn’s hiring solutions
  8. 8. How Many Connections Do You Need For your business to thrive? Limit of 30,000 Potential for hundreds and thousands of targeted business connection.
  9. 9. The True LinkedIn Power
  10. 10. My LinkedIn Business Tips
  11. 11. Groups • Be in a max of 50 • Create a max of 10 • Each group can have 20 subgroups
  12. 12. Let’s Take A Look
  13. 13. MyLinkedInBusinessTips.com
  14. 14. Company Pages List All Of Your Products    Custom Banners Custom Videos Custom Lineup Per Audience Segment Each Product Can Have It’s Own Recommendation Connections From Multiple Places, each one with it’s own imagery and video story
  15. 15. Company Pages Requirements: Add Define Separate Audiences A company email address all of your team members Company Size More than 50% complete profile all of your products & services Job Function Several Connections YouTube videos as relevant Seniority Associate to your current profile Banner Images (640 x 220) Geography
  16. 16. Let’s Take A Look
  17. 17. Status Updates • • • Consistently Curate & Create Add Value
  18. 18. MyLinkedInBusinessTips Groups Company Pages Combination: • • • • • Colleagues Customers Prospects Geo-Local Products and Services • Banner Ads • Videos • Multiple Variations For Each Market Segment
  19. 19. Questions? Need More Information? Feel free to contact me. Juliet McEwen Johnson LinkedIn.com/in/julietj Facebook.com/JulietJohnson Twitter.com/Juliet Johnson Pinterest.com/britvoice http://julietmcewenjohnson.com
  20. 20. You What has your life been a unique laboratory for? There is no better you.

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