Kids Fund Pru Boo sponsorship

679 views

Published on

High-profile, high-traffic event marketing sponsorship in which all sponsorship costs go to the BMC Kids Fund charity

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
679
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Kids Fund Pru Boo sponsorship

  1. 1. PRU BOO 2010
  2. 2. PRU BOO 2010 BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND <ul><li>TWO GREAT HALLOWEEN EVENTS MERGE IN 2010 </li></ul><ul><ul><li>Pru Boo (Prudential Center) and Halloweentown (Boston Medical Center) Join Forces </li></ul></ul><ul><ul><li>Combined Heritage of More Than 20 Years of Halloween-Themed Family Fun and Excitement </li></ul></ul><ul><ul><li>Where: Prudential Center Boston </li></ul></ul><ul><ul><li>When: October 23 rd & 24 th , 2010 </li></ul></ul><ul><ul><ul><li>10am – 6pm </li></ul></ul></ul><ul><ul><li>Who: Estimated Event Traffic: 120,000+ </li></ul></ul><ul><ul><ul><li>Bulls-eye: Children 5.5 Years </li></ul></ul></ul><ul><ul><ul><li>$4 Child Entry Fee (Complimentary Trick-Or-Treat Bag) </li></ul></ul></ul><ul><ul><ul><li>Parents Admitted Free of Charge </li></ul></ul></ul><ul><ul><li>How: Custom Event Activation Stations that include: </li></ul></ul><ul><ul><ul><li>Lazertag Target Shooting </li></ul></ul></ul><ul><ul><ul><li>Pumpkin Decorating </li></ul></ul></ul><ul><ul><ul><li>Costumed Characters </li></ul></ul></ul><ul><ul><ul><li>Interactive Games </li></ul></ul></ul><ul><ul><ul><li>iParty Dance Party </li></ul></ul></ul><ul><ul><ul><li>Haunted Mine </li></ul></ul></ul><ul><ul><ul><li>Dozens of Entertainers from Storytellers to Kids-Centric Bands </li></ul></ul></ul><ul><ul><li>Why: </li></ul></ul><ul><ul><li>All Event Proceeds to Benefit the </li></ul></ul><ul><ul><li>Kids Fund at Boston Medical Center </li></ul></ul>EVENT OVERVIEW
  3. 3. PRU BOO 2010 BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND BMC KID’S FUND <ul><li>CONTRIBUTING TO A WORTHY CAUSE… </li></ul><ul><ul><li>25,000+ Children are Helped Each Year </li></ul></ul><ul><ul><ul><li>Participating Proceeds Support Such Purchases as Eyeglasses and Winter Coats to Medical Equipment and Prescriptions </li></ul></ul></ul><ul><ul><ul><li>Most Children Reside in Low-Income Households With Many Endangered by Homelessness </li></ul></ul></ul><ul><ul><ul><li>Over 20% Under the Age of 3 From This Group are at Risk for Malnourishment </li></ul></ul></ul><ul><ul><li>Pru Boo will Raise Awareness of the Kids Fund Enabling Continued Support from its Members who Graciously Give to this Community Every Day </li></ul></ul>
  4. 4. PRU BOO 2010 BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND PRUDENTIAL CENTER: IN-FOCUS <ul><li>A PERFECT VENUE FOR A HAUNTED EXPERIENCE… </li></ul><ul><ul><li>Prudential Center </li></ul></ul><ul><ul><ul><li>3.2 MM SF Mixed-Use Urban Center </li></ul></ul></ul><ul><ul><ul><li>Comprised of 2.6 MM SF of Office Space and 620K SF of Retail Space </li></ul></ul></ul><ul><ul><ul><li>Voted #5 “Cash Cow Shopping Center in the US” According to Women’s Wear Daily </li></ul></ul></ul><ul><ul><li>23-Acre Complex Located Between Boylston Street and Huntington Avenue in the City of Boston’s Historic Back Bay </li></ul></ul><ul><ul><ul><li>Connected to the Hynes Convention Center, Major Hotels, Commercial Office and Prime Retailers, as well as a Eclectic Collection of Shops and Restaurants </li></ul></ul></ul><ul><ul><ul><li>Host to the Region’s Largest Parking Garage Facility </li></ul></ul></ul><ul><ul><ul><li>Home to 50% of all Downtown Boston’s Annual Hotel Bookings </li></ul></ul></ul><ul><ul><li>Outdoor Pavilion Area (Boylston Street) for Impactful Street Activation Commencing Pru Boo Weekend </li></ul></ul><ul><ul><li>92% of Pru Boo and Halloweentown Attendees Rated these Events as “Exceeding or Greatly Exceeding Expectations” </li></ul></ul>
  5. 5. PRU BOO 2010 BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND EVENT FOOTPRINT <ul><li>MULTIPLE TOUCH POINTS FOR CUSTOMER ENGAGEMENT </li></ul><ul><ul><li>Highlighted Event Areas Subject to Availability </li></ul></ul>
  6. 6. SPONSORSHIP OPPORTUNITIES PRU BOO 2010 BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND <ul><li>CUSTOMIZE YOUR BOO STATION… </li></ul><ul><ul><li>Investment: $5,000 - $25,000 (Depending Upon Location) </li></ul></ul><ul><ul><ul><li>Minimum 10’ x 40’ Fully Branded Event Area </li></ul></ul></ul><ul><ul><ul><li>Pru Boo Producers and Designers Will Work With Your Team to Customize </li></ul></ul></ul><ul><ul><li>Sponsor Logo Inclusion on Estimated 15K+ Trick-or-Treat Bags </li></ul></ul><ul><ul><li>Month-Long Media Blitz Preceding Pru Boo Event </li></ul></ul><ul><ul><ul><li>Includes TV, Radio, Print and On- Mall Signage </li></ul></ul></ul><ul><ul><li>Sponsor Logo Inclusion on all Collateral Materials </li></ul></ul><ul><ul><li>Sponsor Logo Inclusion on all Eblasts and Email Notifications </li></ul></ul><ul><ul><li>Sponsor Mention in all Press Releases </li></ul></ul><ul><ul><li>Prominent Logo Placement and Click-Thru Link on Primary Pru Boo Website </li></ul></ul><ul><ul><li>(25 – 50) Pru Boo Event Tickets for Client Disbursement </li></ul></ul><ul><ul><li>Main Stage Acknowledgements of Company Sponsorship </li></ul></ul>
  7. 7. SPONSORSHIP OPPORTUNITIES PRU BOO 2010 BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND <ul><li>PRU BOO EXTERIOR BANNER SPONSOR </li></ul><ul><ul><li>Investment: $35,000 </li></ul></ul><ul><ul><ul><li>Branding Access to 22’ x 20’ Exterior Banner on Boylston Street Prudential Center Facade </li></ul></ul></ul><ul><ul><ul><li>30-Day Pre-Event Advertisement Rotation </li></ul></ul></ul><ul><ul><ul><li>Connection to 50K+ Vehicle Drive- Bys Daily </li></ul></ul></ul><ul><ul><ul><li>Minimum 10’ x 40’ Fully Branded Event Area </li></ul></ul></ul><ul><ul><ul><li>Pru Boo Producers and Designers Will Customize </li></ul></ul></ul><ul><ul><li>Sponsor Logo Inclusion on Estimated 15K+ Trick-or-Treat Bags </li></ul></ul><ul><ul><li>Month-Long Media Blitz Preceding Pru Boo Event </li></ul></ul><ul><ul><ul><li>Includes TV, Radio, Print and On- Mall Signage </li></ul></ul></ul><ul><ul><li>Sponsor Logo Inclusion on all Collateral Materials </li></ul></ul><ul><ul><li>Sponsor Logo Inclusion on all Eblasts and Email Notifications </li></ul></ul><ul><ul><li>Sponsor Mention in all Press Releases </li></ul></ul><ul><ul><li>Prominent Logo Placement and Click-Thru Link on Primary Pru Boo Website </li></ul></ul><ul><ul><li>(50) Pru Boo Event Tickets for Client Disbursement </li></ul></ul><ul><ul><li>Main Stage Acknowledgements of Company Sponsorship </li></ul></ul>
  8. 8. SPONSORSHIP OPPORTUNITIES PRU BOO 2010 BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND <ul><li>PRU BOO INTERIOR BANNER SPONSOR </li></ul><ul><ul><li>Investment: $25,000 </li></ul></ul><ul><ul><ul><li>Branding Access to 12’ x 4’ Indoor Center Court Banner atop Customer Service Area </li></ul></ul></ul><ul><ul><ul><li>30-Day Pre-Event Advertisement Rotation </li></ul></ul></ul><ul><ul><ul><li>Connection to 60K+ Passers-Bye Daily </li></ul></ul></ul><ul><ul><ul><li>Minimum 10’ x 40’ Fully Branded Event Area </li></ul></ul></ul><ul><ul><ul><li>Pru Boo Producers and Designers Will Customize </li></ul></ul></ul><ul><ul><li>Sponsor Logo Inclusion on Estimated 15K+ Trick-or-Treat Bags </li></ul></ul><ul><ul><li>Month-Long Media Blitz Preceding Pru Boo Event </li></ul></ul><ul><ul><ul><li>Includes TV, Radio, Print and On- Mall Signage </li></ul></ul></ul><ul><ul><li>Sponsor Logo Inclusion on all Collateral Materials </li></ul></ul><ul><ul><li>Sponsor Logo Inclusion on all Eblasts and Email Notifications </li></ul></ul><ul><ul><li>Sponsor Mention in all Press Releases </li></ul></ul><ul><ul><li>Prominent Logo Placement and Click-Thru Link on Primary Pru Boo Website </li></ul></ul><ul><ul><li>(50) Pru Boo Event Tickets for Client Disbursement </li></ul></ul><ul><ul><li>Main Stage Acknowledgements of Company Sponsorship </li></ul></ul>
  9. 9. PRU BOO 2010 BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND <ul><li>PRU BOO TABLE SPONSOR </li></ul><ul><ul><li>Investment: $2,500 </li></ul></ul><ul><ul><li>Minimum 10’ x 10’ Fully Branded Event Area </li></ul></ul><ul><ul><li>Sponsor Mention in all Press Releases </li></ul></ul><ul><ul><li>Logo Placement and Click-Thru Link on Primary Pru Boo Website </li></ul></ul><ul><ul><li>(10) Pru Boo Event Tickets for Client Disbursement </li></ul></ul><ul><ul><li>Main Stage Acknowledgements of Company Sponsorship </li></ul></ul><ul><li>PRU BOO BAG SAMPLER SPONSOR </li></ul><ul><ul><li>Investment: $1,000 </li></ul></ul><ul><ul><li>Sample or Collateral Inclusion in all Produced Pru Boo Trick-or-Treat Bags (Approximately 15K+) </li></ul></ul><ul><ul><li>Sample or Collateral Size Subject to Prudential Center Management Approval </li></ul></ul>SPONSORSHIP OPPORTUNITIES
  10. 10. PRU BOO 2010 BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND SPONSORSHIP SUMMARY EVENT SPONSOR ($5K - $25K) MINIMUM 10’ X 40’ 25 - 50 EXTERIOR BANNER SPONSOR ($35K) BANNER 22’ X 20’ MINIMUM 10’ X 40’ 50 INTERIOR BANNER SPONSOR ($25K) BANNER 12’ X 4’ MINIMUM 10’ X 40’ 50 TABLING SPONSOR ($2500) MINIMUM 10’X 10’ 10 GOODY BAG SPONSOR ($1K) PRODUCT OR COLLATERAL INCLUSION TYPE FOOTPRINT SIZE SPONSOR BAG LOGO INCLUSION MEDIA BLITZ COLLATERAL MATERIAL EBLAST & PRESS RELEASE NUMBER OF EVENT TICKETS MAIN STAGE MENTION
  11. 11. PRU BOO 2010 BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND <ul><li>HOW DO I GET STARTED? </li></ul><ul><li>Contact: </li></ul><ul><li>Holt Murray, Cause/Event Marketing </li></ul><ul><li>Boston Medical Center – Office of Development </li></ul><ul><li>801 Massachusetts Avenue, 1 st Floor </li></ul><ul><li>Boston, MA 02118 </li></ul><ul><li>Phone: (617) 414 - 2866 Email: [email_address] </li></ul>EVENT CONTACT DETAILS

×