Mastering Social Media Strategies - Recruiting 2.0

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Recruiters engage with online social networks to expand their candidate databases and improve communications with potential talent. Learn how to leverage LinkedIn, tinker with Twitter, figure out Facebook and use niche job boards to boost your talent pool.

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Mastering Social Media Strategies - Recruiting 2.0

  1. 1. Mastering Social Media Strategies
  2. 2. What we’ll talk about… • Leveraging LinkedIn • Figuring out Facebook • Tinkering with Twitter • Jumping on the Job Boards Real Conversations. Real-time Recruiting.
  3. 3. Are you Linked In?
  4. 4. Connect to candidates through 1, 2, 3, 4, 5, 6 degrees
  5. 5. Join groups to post jobs for free
  6. 6. Think about where your candidates hang out… Professional Organizations Media Outlets Extracurricular Activities Local Clubs
  7. 7. Connect to members of groups
  8. 8. Use Q & A to send free inMail
  9. 9. Facts about Facebook
  10. 10. Separate your candidates from your other contacts. Create a facebook list to stay organized.
  11. 11. Niche professional groups for specific skills
  12. 12. Send messages. Resist friend requests to avoid spamming.
  13. 13. Will tweet for jobs
  14. 14. Don’t be afraid of the big, bad bird
  15. 15. Reply to other with @username Send direct messages for privacy Search relevant keyword phrases Organize your contacts with lists
  16. 16. • Post once per day • Share insight AND job postings • List other ways to connect
  17. 17. Twitter keyword search for live results Get results delivered to your inbox
  18. 18. Bored with Job Boards?
  19. 19. Specialty Job Boards Indeed Dice RealMatch JobFox Doostang Beyond Ladders Vault Jobs in Pods ComputerWork CareerOneStop GlassDoor SimplyHired Thingamajob
  20. 20. Tagline: Logon. Listen. Apply Key features: Podcasts recorded with employers let job seekers hear about open positions, company culture and desired skills or candidates. Fun fact: Site creators encourage employers to have both hiring managers and front-line employees take part in the podcasts to give job seekers more insight into the company. Jobs listed: Podcasts feature jobs by state, type and company, such as AT&T, IBM and Intel.
  21. 21. NING Niche networking Interest groups User groups Companies
  22. 22. Industry-Specific Social Networks
  23. 23. @HollystarPR Holly Gunn Holly Gunn www.linkedin.com/hollyegunn Marketing Manager Questions? ©Copyright 2009 RSACorp

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