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Even with the best technology, automated email programs still need humans to design the emails, craft the messages, and figure out the logistics. A lot of decisions go into creating a personalized automation program, but that doesn't mean it can't be fun! In this session, Holly will break down the top automated email marketing series into fun and easy, fill-in-the-blank programs (get it? Mail!Libs?!). Attendees will leave with a better understanding of the components needed make their automations successful. BONUS: Download Holly's digital MailLibs game, so you can play (ahem, plan) all the way home on your flight. "I need a noun! Will someone please shout out a noun!?!"
I presented this session at Litmus' Email Design Conference in Boston in August 2016. Enjoy! -Holly