Your product, brand and organizational culture and design represent you- ALL of you. Not just the parts you think people want to see. It’s time to be REAL about who you are. Unlocking your Purpose helps you gain clarity about critical aspects of who you really are and how that defines your business. As you deepen your understanding of your WHY, you’ll start living and working with more certainty, integrity and fulfillment. Holly has spent 35 years as a transformational coach, consultant and mentor. She supports entrepreneurs, visionaries and innovators to live into the most empowered and effective version of themselves by claiming the purpose of their business or life, aligning with that vision and focusing on innovative pivots into that abundance. Holly is a Certified Integral Master Coach™, Certified Purpose Guide™, Certified Energy Practitioner™, earned her PhD in Human & Organizational Development, and holds dozens of additional credentials in transformational and entrepreneurial arenas. Holly@HollyWoodsCoaching.com or 415-858-4308. Holly Woods PhD and Chris Zdenek are also Co-Founders of Anomaly Consulting. Anomaly Consulting uses a process that deviates from what is standard, normal, or expected. In our exploratory conversations with you, we’ll begin to uncover both your unique Purpose and the unique characteristics of your target audience, helping you understand what’s top of mind and relevant to your consumer- the deep-seated longing, well beyond their pain points, based in the worldviews of your target market. From this level of deep inquiry and exploration, we can help you align your product design, delivery and all aspects of your business model to align with and complement the needs of your consumers (and your own staff and other stakeholders).

1. Holly Woods PhD © 2018 415-858-4308
3 Reasons
Why You
Need a WHY:
How to Drive Your
Business with
Purpose
Holly Woods PhD
Your Epic Life™
GetSuperPowered™
Anomaly Consulting

2. Holly Woods PhD © 2018 415-858-4308
3 Reasons Why:
Drive Your Business with Purpose
Purposeful
Leadership
Purpose-Aligned
Products
Purpose-Driven
Business Design

3. Holly Woods PhD © 2018 415-858-4308
Introductions
Who Are You?
Where Are
You Going?

7. Purpose Alignment Creates
Ease, Direction, Confidence, Cohesion, Abundance,
Sustainability, Fulfillment & Happy Customers

8. Holly Woods PhD © 2018 415-858-4308
Purpose is the thing
you’ve been searching
for your whole life… and
yet it’s always been there.
You just can’t see it!
To “bless” yourself
To serve the world

9. Holly Woods PhD © 2018 415-858-4308
Unlocking your
Purpose is like Putting
together a Jigsaw
Puzzle without the
Picture
You can’t see or live into your
purpose until:
• You can find and name the
parts
• You can bless yourself with it

10. So what has been your journey…
… so far?

12. What’s Your Life Story Arc?
Name & Claim the 5-6 Major Transitions in Your Life

13. Holly Woods PhD © 2018 415-858-4308
Unlock Your WHY
1. Review the MAP that got you here… if you could tell your best
friend the ONE thing you learned from your lifetime (so far),
what would be your message?
2. When you were a Child- what were you most CURIOUS about?
3. What did you NEED during childhood that you didn’t get?
4. NOW: What do you most VALUE about yourself? OR What do
the people who know you the best VALUE about you?
5. What’s the THING YOU DO without trying, that you can’t help
but do (you’d almost die before you could stop doing it) that’s of
service to others (maybe even transformative)?

14. Epic
Life
REINVENT YOURSELF
How can you
bring more of the
real you into
the world?
Immobilized to
Impactful
RELEASE
RESISTANCE
What stops you
from being
the real you?
Fearful to
Inspired
REDISCOVER
PURPOSE
Who are you
really &
Why are you
here?
Lost to
Purposeful
Imagine
Innovate
Clarify
FULL
EXPRESSIONFOCUS
CLARITY
©2018 Holly Woods Coaching & Consulting - Get Superpowered™
Create
Release
Revitalize
Relinquish
Inspire
Self Judgement Actualize
Disillusionment Amplify
Claim
STATUS QUO EMPOWERMENT

15. Holly Woods PhD © 2018 415-858-4308
3 Tasks to
Live Your
Why:
1. BE REAL: Rediscover Who
You Are & Why You’re Here
2. COME CLEAN: Release
Resistance to Being the Real You
3. GET ON WITH IT:
Reinvent Yourself so the Real
You Can Be More Expressed

16. Holly Woods PhD © 2018 415-858-4308
3 Tasks Also Translate to
Your Career or Business
Be Real:
Purposeful Leadership = Product,
Brand, Culture
Come Clean:
Purpose-Aligned Products = Customer
Ideation, Product-Market Fit, Market
Analysis
Get On With It:
Product-Driven Business= Customer
Expectations, Employee Engagement
& Culture, Distribution Systems,
Company Brand

17. Holly Woods PhD © 2018 415-858-4308
Purposeful Leadership
Who are you really?
What’s at the core of who you are, and have you claimed that?
What’s not being fully expressed, or missing?
What habits, ways of being or challenges are you hiding behind?
What needs to be relinquished to improve your performance as a
CEO, Innovator, Entrepreneur or Employee?
What’s one step you could take to live more fully into your WHY?

18. Holly Woods PhD © 2018 415-858-4308
Purposeful
Leadership
Alignment Upgrade
WHAT:
• Rediscover, clarify and claim
your essential identity, passion
and purpose in life and business
• Release habit patterns,
blindspots and defensive
mindsets that keep you stuck
• Reinvent yourself by envisioning
and inspiring an inconceivable
future, and innovating into that
new way of being

19. Holly Woods PhD © 2018 415-858-4308
Purpose-Aligned Products
How do your products/offers represent you?
Worldview), challenges, messages
How do you reach the people who need to hear your message?
How does your product make you feel whole/better?
As you make it/ deliver it, Talk about it, Sell it
How do customers feel when they buy or use your product?
What needs to be relinquished to allow you to create a product more aligned with
your WHY?
What’s one step you could take to create a product more aligned with your WHY?

20. Holly Woods PhD © 2018 415-858-4308
Purpose-Aligned
Product Mapping
WHAT:
• Redefine your value proposition
to be in alignment with your own
and customer worldview and
desires
• Reorient product features to
meet the needs of your customer
niche
• Reimagine product design,
branding and messages to reach
your target audience

21. Holly Woods PhD © 2018 415-858-4308
Purpose-Driven Business Design
How does your company image/ brand identity represent who you really are?
How do your business systems reflect your WHY and the intent of your
product?
Distribution, Sales, Marketing, Customer Engagement & Support
What do your business and financial models project about you or your
product?
How does your company culture and employee engagement reflect your
WHY?
What’s one step you could take to create a business more aligned with your
WHY?

22. Holly Woods PhD © 2018 415-858-4308
Purpose-Driven
Business
ReDesign
WHAT:
• Redefine your customer
experience to be in alignment
with customer needs
• Reorient product
distribution to meet the needs
of your customer niche
• Recreate company culture,
identity and experience to
create wholistic approach to
product fulfillment

23. This could be you!

24. Holly Woods PhD © 2018 415-858-4308
For More Information
To bring Purposeful Leadership,
Purpose-Aligned Products &
Purpose-Driven Business Design
to Your Company:
Contact:
Holly Woods PhD 415-858-4308,
Holly@HollyWoodsCoaching.com
Chris Zdenek 650-544-7316,
Chris@SomaErgo.com