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3 Reasons Why You Need a Why: Driving Business with Purpose

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Your product, brand and organizational culture and design represent you- ALL of you. Not just the parts you think people want to see. It’s time to be REAL about who you are.

Unlocking your Purpose helps you gain clarity about critical aspects of who you really are and how that defines your business. As you deepen your understanding of your WHY, you’ll start living and working with more certainty, integrity and fulfillment.

Holly has spent 35 years as a transformational coach, consultant and mentor. She supports entrepreneurs, visionaries and innovators to live into the most empowered and effective version of themselves by claiming the purpose of their business or life, aligning with that vision and focusing on innovative pivots into that abundance. Holly is a Certified Integral Master Coach™, Certified Purpose Guide™, Certified Energy Practitioner™, earned her PhD in Human & Organizational Development, and holds dozens of additional credentials in transformational and entrepreneurial arenas. Holly@HollyWoodsCoaching.com or 415-858-4308.

Holly Woods PhD and Chris Zdenek are also Co-Founders of Anomaly Consulting. Anomaly Consulting uses a process that deviates from what is standard, normal, or expected. In our exploratory conversations with you, we’ll begin to uncover both your unique Purpose and the unique characteristics of your target audience, helping you understand what’s top of mind and relevant to your consumer- the deep-seated longing, well beyond their pain points, based in the worldviews of your target market. From this level of deep inquiry and exploration, we can help you align your product design, delivery and all aspects of your business model to align with and complement the needs of your consumers (and your own staff and other stakeholders).


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3 Reasons Why You Need a Why: Driving Business with Purpose

  1. 1. Holly Woods PhD © 2018 415-858-4308 3 Reasons Why You Need a WHY: How to Drive Your Business with Purpose Holly Woods PhD Your Epic Life™ GetSuperPowered™ Anomaly Consulting
  2. 2. Holly Woods PhD © 2018 415-858-4308 3 Reasons Why: Drive Your Business with Purpose Purposeful Leadership Purpose-Aligned Products Purpose-Driven Business Design
  3. 3. Holly Woods PhD © 2018 415-858-4308 Introductions Who Are You? Where Are You Going?
  4. 4. Purpose Alignment Creates Ease, Direction, Confidence, Cohesion, Abundance, Sustainability, Fulfillment & Happy Customers
  5. 5. Holly Woods PhD © 2018 415-858-4308 Purpose is the thing you’ve been searching for your whole life… and yet it’s always been there. You just can’t see it! To “bless” yourself To serve the world
  6. 6. Holly Woods PhD © 2018 415-858-4308 Unlocking your Purpose is like Putting together a Jigsaw Puzzle without the Picture You can’t see or live into your purpose until: • You can find and name the parts • You can bless yourself with it
  7. 7. So what has been your journey… … so far?
  8. 8. What’s Your Life Story Arc? Name & Claim the 5-6 Major Transitions in Your Life
  9. 9. Holly Woods PhD © 2018 415-858-4308 Unlock Your WHY 1. Review the MAP that got you here… if you could tell your best friend the ONE thing you learned from your lifetime (so far), what would be your message? 2. When you were a Child- what were you most CURIOUS about? 3. What did you NEED during childhood that you didn’t get? 4. NOW: What do you most VALUE about yourself? OR What do the people who know you the best VALUE about you? 5. What’s the THING YOU DO without trying, that you can’t help but do (you’d almost die before you could stop doing it) that’s of service to others (maybe even transformative)?
  10. 10. Epic Life REINVENT YOURSELF How can you bring more of the real you into the world? Immobilized to Impactful RELEASE RESISTANCE What stops you from being the real you? Fearful to Inspired REDISCOVER PURPOSE Who are you really & Why are you here? Lost to Purposeful Imagine Innovate Clarify FULL EXPRESSIONFOCUS CLARITY ©2018 Holly Woods Coaching & Consulting - Get Superpowered™ Create Release Revitalize Relinquish Inspire Self Judgement Actualize Disillusionment Amplify Claim STATUS QUO EMPOWERMENT
  11. 11. Holly Woods PhD © 2018 415-858-4308 3 Tasks to Live Your Why: 1. BE REAL: Rediscover Who You Are & Why You’re Here 2. COME CLEAN: Release Resistance to Being the Real You 3. GET ON WITH IT: Reinvent Yourself so the Real You Can Be More Expressed
  12. 12. Holly Woods PhD © 2018 415-858-4308 3 Tasks Also Translate to Your Career or Business Be Real: Purposeful Leadership = Product, Brand, Culture Come Clean: Purpose-Aligned Products = Customer Ideation, Product-Market Fit, Market Analysis Get On With It: Product-Driven Business= Customer Expectations, Employee Engagement & Culture, Distribution Systems, Company Brand
  13. 13. Holly Woods PhD © 2018 415-858-4308 Purposeful Leadership Who are you really? What’s at the core of who you are, and have you claimed that? What’s not being fully expressed, or missing? What habits, ways of being or challenges are you hiding behind? What needs to be relinquished to improve your performance as a CEO, Innovator, Entrepreneur or Employee? What’s one step you could take to live more fully into your WHY?
  14. 14. Holly Woods PhD © 2018 415-858-4308 Purposeful Leadership Alignment Upgrade 
 WHAT: • Rediscover, clarify and claim your essential identity, passion and purpose in life and business • Release habit patterns, blindspots and defensive mindsets that keep you stuck • Reinvent yourself by envisioning and inspiring an inconceivable future, and innovating into that new way of being
  15. 15. Holly Woods PhD © 2018 415-858-4308 Purpose-Aligned Products How do your products/offers represent you? Worldview), challenges, messages How do you reach the people who need to hear your message? How does your product make you feel whole/better? As you make it/ deliver it, Talk about it, Sell it How do customers feel when they buy or use your product? What needs to be relinquished to allow you to create a product more aligned with your WHY? What’s one step you could take to create a product more aligned with your WHY?
  16. 16. Holly Woods PhD © 2018 415-858-4308 Purpose-Aligned Product Mapping 
 WHAT: • Redefine your value proposition to be in alignment with your own and customer worldview and desires • Reorient product features to meet the needs of your customer niche • Reimagine product design, branding and messages to reach your target audience
  17. 17. Holly Woods PhD © 2018 415-858-4308 Purpose-Driven Business Design How does your company image/ brand identity represent who you really are? How do your business systems reflect your WHY and the intent of your product? Distribution, Sales, Marketing, Customer Engagement & Support What do your business and financial models project about you or your product? How does your company culture and employee engagement reflect your WHY? What’s one step you could take to create a business more aligned with your WHY?
  18. 18. Holly Woods PhD © 2018 415-858-4308 Purpose-Driven Business ReDesign 
 WHAT: • Redefine your customer experience to be in alignment with customer needs • Reorient product distribution to meet the needs of your customer niche • Recreate company culture, identity and experience to create wholistic approach to product fulfillment
  19. 19. This could be you!
  20. 20. Holly Woods PhD © 2018 415-858-4308 For More Information To bring Purposeful Leadership, Purpose-Aligned Products & Purpose-Driven Business Design to Your Company: Contact: Holly Woods PhD 415-858-4308, Holly@HollyWoodsCoaching.com Chris Zdenek 650-544-7316, Chris@SomaErgo.com

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