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Marieke Vinck, one half of the duo behind sustainable fashion store Charlie & Mary held a presentation during the first workshop at The Green Fashion Competition.

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  1. 1. Hip, Fair + Eco Friendly Fashion
  2. 2. Concept store Amsterdam
  3. 3. Basic principles <ul><li>HIP: Stylish/Internationally orientated/Design/Urban </li></ul><ul><li>FAIR: Manufactured under fair trade working conditions </li></ul><ul><li>ECO FRIENDLY: Use of innovative and sustainable materials </li></ul><ul><li>! The Story behind the Labels ! </li></ul>
  4. 4. Some Stories
  5. 5. A Fair Concept -Products, Interior, Business
  6. 6. A Fair Concept -Partners + events
  7. 7. A Fair Concept - Creating Awareness You just bought a fashion item with a story. The Charlie + Mary concept stands for fashion which is first of all cool! But we also want our products to be fair and eco friendly! On our website you will find more background information on the brand you just bought. Lots of love, Charlie + Mary
  8. 8. Storytelling
  9. 9. Assignment Imagine you would like to sell your product to Charlie + Mary, what is your “Fashion Story”?